Web Analytics Specialist

Job description

Web Analytics Specialist jobs are often entry-level and can lead to a role as a Web Analytics Manager.

Requires proficiency in market research and analysis.

Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics.

A degree in marketing analytics or a related field is required.

Typical duties of a web analytics specialist

  • Analyzing a website's key performance metrics and competitive trending
  • Creating forecasts using operational and statistical tools and models
  • Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
  • Making recommendations regarding process improvements and helping develop performance policies and procedures
 
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