Copywriter Job Description

Copywriters compose clear, concise and grammatically correct copy using different writing styles that appeal to various target markets. They drive the creation of original concepts that result in effective and compelling communication for companies and their brands. Copywriters must have excellent interpersonal and communication skills and be self-motivated and well-organized. Creativity, attention to detail, adaptability and marketing knowledge are also required. Bilingual skills are valued, and experience with web markup languages and search engine optimization (SEO) is a big plus.

Typical copywriter duties:

Developing and maintaining a clear and consistent brand voiceAdhering to internal and external style guidesCollaborating with creative teams to develop content for product release, marketing and web campaigns, and other initiatives

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Assertion Markup Language
Brand Awareness
Campaign Planning
Salary for Copywriter
64500 - 91500
25th percentile
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Content Strategist 67750 88250 107000 Proposal Specialist 66750 80250 91000 Content Manager 68250 80000 96000 Technical Writer – Marketing and Creative 65750 81250 93750 Interactive/Web Copywriter 61250 74250 94500 Copy Editor 51000 67000 76750 Proofreader 47500 56250 67000 Web Content Manager 61500 75250 91500 Web Content Coordinator 51000 59250 69250

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