Content Strategist

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist

69000 - 108750

25th percentile

69000

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

89750

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

108750

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

69250

81250

97500

Proposal Specialist

67750

81500

92500

Technical Writer – Marketing and Creative

67000

82750

95500

Copywriter

64500

78500

91500

Interactive/Web Copywriter

62250

75500

95250

Copy Editor

52750

69250

79250

Proofreader

48000

57000

67750

Web Content Manager

67250

78250

93250

Web Content Coordinator

52000

60250

70500

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