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Content Strategist

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plansProviding guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategyManaging other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist
72500 - 113500
Low
72500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
92750
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
113500
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Content Manager 70750 84000 99750 Technical Writer – Marketing and Creative 68250 83500 97500 Proposal Specialist 69000 82750 93000 Copywriter 64500 79250 95250 Copy Editor 54250 70250 80250 Proofreader 49250 57750 68500 Social Media Manager 62500 78750 95500 Social Media Specialist 51000 61250 72500 Community Manager 52750 65250 75250

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.