Content Strategist

Content Strategist job description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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National salary range for Content Strategist

73250 - 114250

Low

73250

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

93750

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

114250

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Content Manager

71750

85500

101750

Technical Writer – Marketing and Creative

68750

84500

98500

Proposal Specialist

69500

83500

93750

Copywriter

66000

80750

96500

Copy Editor

54750

71250

81500

Proofreader

49250

58250

68500

Social Media Manager

62500

80000

95500

Social Media Specialist

51750

62250

73250

Community Manager

53500

66000

75750

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