The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred. Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plansProviding guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategyManaging other employees and freelancers, maintaining budgets, and assisting with the integration of content Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your content strategist staffing needs.
AP Style
Assertion Markup Language
Blogging
Brand Awareness
Campaign Planning
Content Management System (CMS)
Content Strategy
Design
Digital
EO/IR systems
Salary for Content Strategist
$67,750 - $107,000
25th percentile
$67,750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$88,250
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$107,000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Proposal Specialist $66,750 $80,250 $91,000 Content Manager $68,250 $80,000 $96,000 Copywriter $64,500 $78,500 $91,500 Technical Writer – Marketing and Creative $65,750 $81,250 $93,750 Interactive/Web Copywriter $61,250 $74,250 $94,500 Copy Editor $51,000 $67,000 $76,750 Proofreader $47,500 $56,250 $67,000 Web Content Manager $61,500 $75,250 $91,500 Web Content Coordinator $51,000 $59,250 $69,250
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