Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers. Collecting, analyzing and reporting on social media metrics to drive greater audience engagementResearching current and emerging social media trends to find new opportunities for business growthWorking with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your social media specialist staffing needs.
Advertisements
Analytics
Blogging
Brand Awareness
Campaign Planning
Design
Digital
Facebook Insights
Google Analytics
Google+
Salary for Social Media Specialist
$50,250 - $71,500
25th percentile
$50,250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$60,000
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$71,500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $82,750 $98,750 $117,750 Digital Marketing Manager $78,750 $98,500 $112,500 Digital Marketing Specialist $55,750 $66,750 $79,250 Digital Project Manager $72,250 $92,250 $109,000 Web/Mobile Analytics Specialist $71,250 $85,250 $108,250 Email Marketing Manager $67,000 $81,750 $101,000 Email Marketing Specialist $51,000 $62,000 $73,000 SEO Specialist $57,250 $75,250 $88,500 Paid Search Specialist $54,000 $67,000 $82,000 Marketing Automation Specialist $61,250 $74,750 $94,000 Social Media Manager $60,750 $75,750 $93,000 Digital Community Manager $52,000 $64,250 $74,000
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