Social Media Specialist

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagement

Researching current and emerging social media trends to find new opportunities for business growth

Working with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Salary for Social Media Specialist

51000 - 72500

Low

51000

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

61250

The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.

High

72500

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

Content Strategist

72500

92750

113500

Content Manager

70750

84000

99750

Technical Writer – Marketing and Creative

68250

83500

97500

Proposal Specialist

69000

82750

93000

Copywriter

64500

79250

95250

Copy Editor

54250

70250

80250

Proofreader

49250

57750

68500

Social Media Manager

62500

78750

95500

Community Manager

52750

65250

75250

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Social Media Specialist

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.

Social Media Specialist