Social Media Specialist

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagement

Researching current and emerging social media trends to find new opportunities for business growth

Working with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Salary for Social Media Specialist

51000 - 72500

25th percentile

51000

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

61000

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

72500

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

88500

104250

122750

Digital Marketing Manager

79500

99250

113500

Digital Marketing Specialist

56750

67750

80500

Digital Project Manager

73250

93750

110750

Email Marketing Manager

68500

86750

103250

Email Marketing Specialist

51250

63500

73250

Marketing Automation Specialist

69500

80250

94500

SEO Specialist

65750

76500

89750

Paid Search Specialist

61750

73500

83250

Social Media Manager

62500

78000

95500

Digital Community Manager

52750

65250

75250

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