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Social Media Specialist

Social Media Specialist job description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagementResearching current and emerging social media trends to find new opportunities for business growthWorking with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a social media specialist.Search social media specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
National salary range for Social Media Specialist

51750 - 73250

Low
51750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
62250
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
73250
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Content Strategist 73250 93750 114250 Content Manager 71750 85500 101750 Technical Writer – Marketing and Creative 68750 84500 98500 Proposal Specialist 69500 83500 93750 Copywriter 66000 80750 96500 Copy Editor 54750 71250 81500 Proofreader 49250 58250 68500 Social Media Manager 62500 80000 95500 Community Manager 53500 66000 75750

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.