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Content Manager

Content Manager job description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search enginesConfirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approachAnalyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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National salary range for Content Manager

71750 - 101750

Low
71750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
85500
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
101750
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Content Strategist 73250 93750 114250 Technical Writer – Marketing and Creative 68750 84500 98500 Proposal Specialist 69500 83500 93750 Copywriter 66000 80750 96500 Copy Editor 54750 71250 81500 Proofreader 49250 58250 68500 Social Media Manager 62500 80000 95500 Social Media Specialist 51750 62250 73250 Community Manager 53500 66000 75750

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Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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