<p>We are looking for a dynamic Content Strategist to join our team for an ongoing 100% remote opportunity. In this long-term contract role, you will play a key part in developing and executing engaging campaigns that align with our business goals. If you have a passion for creating compelling content and enjoy working in a collaborative environment, we encourage you to apply.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute one creative campaign per week, focusing on special topics to drive engagement.</p><p>• Create high-quality content across various formats, including blogs, social media posts, and landing pages.</p><p>• Design visually appealing graphics using tools such as Adobe Express or Canva to complement content.</p><p>• Manage and optimize social media content, ensuring consistency and relevance across platforms.</p><p>• Write and edit compelling copy for blogs, social media, email marketing, and other digital assets.</p><p>• Collaborate with stakeholders to ensure content aligns with company objectives and audience needs.</p><p>• Utilize HubSpot for marketing automation tasks, including campaign tracking and analytics.</p><p>• Produce 4-5 social media posts weekly to maintain a strong online presence.</p><p>• Conduct research to stay updated on industry trends and incorporate them into content strategies.</p><p>• Optimize landing pages to enhance user experience and conversion rates.</p>
<p>Robert Half Marketing and Creative has a b2b client looking for a skilled Content Manager to join our team in Centennial, Colorado. This role focuses on creating, managing, and optimizing content strategies that align with business goals and resonate with our dental industry audience. As part of a collaborative and innovative team, you will play a key role in shaping the brand’s voice and ensuring content is impactful across multiple platforms.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee a content calendar that supports campaign timelines and business priorities.</p><p>• Perform regular content audits to identify gaps and opportunities for enhancing the customer journey.</p><p>• Collaborate with cross-functional teams, including sales, customer success, and product, to craft compelling messaging and storytelling.</p><p>• Create targeted content tailored to dental personas and buyer stages, ensuring alignment with channel-specific requirements.</p><p>• Maintain brand consistency by refining tone, voice, and positioning across all marketing assets.</p><p>• Utilize generative AI tools to ideate, draft, and repurpose content while preserving authenticity.</p><p>• Coordinate with design teams to ensure content visually aligns with messaging objectives.</p><p>• Optimize all published content for discoverability and performance, using industry best practices.</p><p>• Manage and enhance the internal content library to ensure teams have easy access to up-to-date resources.</p><p>• Incorporate feedback from sales and product teams to continuously improve content effectiveness.</p>
<p>We are looking for a creative and versatile Content Writer to join our client's team in East Lansing, Michigan. This long-term contract position is ideal for someone who is looking to jump start their career in content marketing, someone who excels at developing engaging and impactful content across various platforms, while also refining messaging strategies. The role requires a mix of writing expertise and multimedia adaptability, with opportunities to contribute to visual and video content creation. If you are a Digital Content Specialist with 1-2 years of experience in multimedia content creation, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Transform existing materials, such as blog posts, into dynamic video scripts, LinkedIn posts, or other formats tailored for different platforms.</p><p>• Write and organize newsletters to keep customers informed, ensuring consistency and high-quality communication.</p><p>• Develop social media copy for platforms like LinkedIn, Facebook, Instagram, TikTok, and YouTube, including descriptions and titles.</p><p>• Review and edit content across social media, websites, and scripts for clarity, accuracy, and branding alignment.</p><p>• Enhance readability and coherence of strategic documentation through revisions and improvements.</p><p>• Utilize templates or basic visual tools to create visually appealing content, ensuring alignment with branding.</p><p>• Collaborate on video projects, contributing to scripting and potentially recording key messages for social media.</p><p>• Assist in refining marketing strategies and principles to improve content effectiveness and audience engagement.</p>
<p>We’re looking for a highly creative and strategic Email Marketing Manager to lead the development and execution of compelling email campaigns that engage, inform, and convert. This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences.</p><p><br></p><p>Key Responsibilities</p><ul><li>Content Strategy & Creation</li><li>Develop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals.</li><li>Write and edit engaging email copy that drives action and reflects our brand personality.</li><li>Collaborate with design teams to produce visually appealing email templates and assets.</li><li>Campaign Management</li><li>Own the end-to-end process of email campaign execution—from concept to deployment.</li><li>Segment audiences and personalize content to improve engagement and conversion rates.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy.</li><li>Conduct A/B testing on subject lines, content, and design elements to continuously improve results.</li><li>Stay current on email marketing trends, tools, and best practices.</li></ul><p><br></p><p><br></p>
<p>Robert Half's marketing & creative client is looking for a Web Content Manager for a 1 - 2 month contract in the Greater Boston area beginning in November. This is a remote, 40-hour-per-week opportunity; candidates must be willing and able to work eastern (EST) hours. The Web Content Manager will join a team responsible for updating a variety of digital experiences within Sitecore. Candidates must have specific experience using XM Cloud and ContentHub features within Sitecore.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Manage and maintain digital content using Sitecore, including updates and enhancements.</li><li>Oversee the creation and implementation of web pages to ensure accuracy and functionality.</li><li>Collaborate with cross-functional teams to optimize content flow and user experience.</li><li>Utilize HTML and other web technologies to support content production.</li><li>Ensure all published content meets quality standards and aligns with organizational goals.</li><li>Work with Sitecore XM Cloud and Sitecore ContentHub to manage and streamline content.</li><li>Troubleshoot and resolve issues related to content management systems.</li><li>Monitor site performance and make recommendations for improvements.</li><li>Provide support during content migration processes, ensuring consistency and accuracy.</li></ul>
We are looking for a skilled Digital Strategist to join our team on a long-term contract basis in Philadelphia, Pennsylvania. In this role, you will play a key part in designing and executing impactful digital campaigns that align with brand standards and drive client engagement. This position offers an exciting opportunity to collaborate with internal teams, external agencies, and compliance partners to optimize digital strategies and ensure seamless customer experiences.<br><br>Responsibilities:<br>• Develop engaging content to nurture prospects and strengthen relationships with existing clients.<br>• Collaborate with cross-functional teams to plan and execute multi-channel campaigns, including digital, social media, and events.<br>• Ensure all digital touchpoints deliver a cohesive and compliant experience, guiding prospects through the client journey.<br>• Conduct keyword research and integrate priority keywords into web and content assets to enhance visibility.<br>• Create messaging and content that aligns with brand guidelines and adheres to compliance standards.<br>• Partner with external media and creative agencies to implement campaign concepts and refine targeting strategies.<br>• Review creative assets, ad copy, and targeting strategies to ensure alignment with campaign goals and compliance requirements.<br>• Monitor campaign performance using engagement and conversion data, recommending optimizations to improve results.<br>• Utilize data-driven insights and marketing automation tools to enhance campaign effectiveness and customer engagement.
<p><strong>ONSITE IN HOUSTON, TX</strong></p><p>A leading provider of structural steel and manufacturing solutions is seeking a seasoned<strong> Digital Marketing Manager </strong>to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.</p><p>Key Responsibilities:</p><ul><li>Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.</li><li>Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.</li><li>Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.</li><li>SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.</li><li>Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.</li><li>Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.</li><li>Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.</li></ul>
<p>We are looking for an experienced Social Media Coordinator or Manager to join our client's fast-growing marketing team in Ann Arbor, Michigan. In this role, you will play a pivotal part in shaping the organization's social media presence, managing both organic and paid campaigns, and ensuring consistent, high-quality content across multiple social platforms. This position offers the opportunity to collaborate with external partners and the community, and requires flexibility to work outside standard hours to stay aligned with emerging trends. This is an exciting role for a social media coordinator looking to partner with big brands, well-established Detroit based organizations, and support social media growth for the organization. Apply today if you are driven and motivated by content creation to make an impact in the Ann Arbor community! </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive social media strategies that align with organizational goals.</p><p>• Manage and optimize content across platforms such as Meta, Instagram, LinkedIn, X (formerly Twitter), TikTok, Reddit, and YouTube.</p><p>• Create, curate, and schedule engaging content, including short-form videos, reels, copy, and hashtags, to enhance audience engagement.</p><p>• Oversee paid social media campaigns and monitor their performance to ensure maximum ROI.</p><p>• Collaborate with external partners, community leaders, and well-known brands in Michigan, to amplify the organization’s presence and engagement.</p><p>• Utilize digital asset management tools to organize and maintain media assets.</p><p>• Monitor social media trends and adjust strategies to capitalize on emerging opportunities.</p><p>• Maintain a content calendar to ensure consistent posting and strategic alignment.</p><p>• Provide after-hours availability for timely responses and trend-based content creation during evenings and weekends.</p><p>• Work with video and photo editing tools to produce high-quality multimedia content.</p>
<p>Our global client is seeking a <strong>Web Content Manager</strong> to oversee and manage <strong>WordPress CMS</strong>. This role will work closely with developers, editors, marketing, and creative teams to ensure the organization’s website content is engaging, accurate, accessible, and optimized for both user experience and search engines.</p><p>This is an excellent opportunity for a content professional who thrives at the intersection of <strong>digital strategy, web content management, and cross-functional collaboration</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage the <strong>WordPress CMS</strong>, collaborating with developers and editors to support organizational needs.</li><li>Conduct <strong>content audits</strong> to identify gaps, redundancies, and opportunities for improvement.</li><li>Produce <strong>site maps and visualizations</strong> to illustrate website structure and functionality.</li><li>Train staff on best practices for creating and publishing website content.</li><li>Update <strong>HTML, CSS, and JavaScript</strong> as needed to support content and functionality.</li><li>Collaborate with creative, marketing, and technical teams to maintain site standards and brand consistency.</li><li>Implement <strong>SEO strategies</strong> to maximize search rankings and analyze user engagement.</li><li>Create, edit, publish, and retire content including text, images, videos, and interactive web assets.</li><li>Track and manage requests for website updates and new projects, ensuring deadlines are met.</li><li>Roll out and maintain a strategy for managing publishing requests (e.g., office hours).</li><li>Evaluate and streamline <strong>content governance procedures</strong>; maintain documentation libraries.</li><li>Partner with business units to develop engaging <strong>landing pages</strong> and interactive experiences.</li><li>Manage <strong>URL redirects, broken links, and cookie consent content</strong>.</li><li>Serve as the primary contact for troubleshooting <strong>site performance issues</strong>.</li><li>Integrate <strong>keywords, metadata, and analytics</strong> into content strategy for SEO optimization.</li><li>Coordinate content activation with <strong>paid media and social campaigns</strong>.</li><li>Stay current with competitor sites, industry best practices, and innovations in content strategy.</li></ul><p><br></p>
We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
<p>We are looking for an experienced Digital Strategist to join our team in Atlanta, Georgia. As part of the Restaurants & Catering industry, this role focuses on creating innovative strategies that drive engagement and enhance customer experiences across digital platforms. This is a long-term contract position with opportunities to collaborate closely with creative teams and brand managers.</p><p><br></p><p>Responsibilities:</p><p>• Lead the creative briefing process to ensure campaigns align with brand voice, strategic objectives, and customer expectations.</p><p>• Collaborate with senior strategists, creative teams, and brand managers to ensure all digital touchpoints reflect overarching campaign goals.</p><p>• Monitor and analyze campaign performance metrics, using data insights to refine strategies and enhance outcomes.</p><p>• Conduct A/B testing to optimize content, subject lines, and user journeys, delivering measurable improvements.</p><p>• Share insights and foster a collaborative environment that encourages continuous learning and innovation.</p><p>• Utilize tools like Movable Ink and MoEngage to create dynamic content and personalized lifecycle campaigns.</p><p>• Develop strategies based on data-driven decision-making, leveraging analytics for campaign reporting and optimization.</p><p>• Balance creative thinking with analytical approaches to craft customer journeys and engaging digital experiences.</p><p>• Effectively communicate complex strategies to creatives and stakeholders, ensuring alignment and understanding.</p><p>• Manage multiple projects and priorities in a fast-paced environment, maintaining organization and meeting deadlines.</p>
We are looking for an experienced Digital Strategist to join our team in Atlanta, Georgia. As part of the Restaurants & Catering industry, this role focuses on creating innovative strategies that drive engagement and enhance customer experiences across digital platforms. This is a long-term contract position with opportunities to collaborate closely with creative teams and brand managers.<br><br>Responsibilities:<br>• Lead the creative briefing process to ensure campaigns align with brand voice, strategic objectives, and customer expectations.<br>• Collaborate with senior strategists, creative teams, and brand managers to ensure all digital touchpoints reflect overarching campaign goals.<br>• Monitor and analyze campaign performance metrics, using data insights to refine strategies and enhance outcomes.<br>• Conduct A/B testing to optimize content, subject lines, and user journeys, delivering measurable improvements.<br>• Share insights and foster a collaborative environment that encourages continuous learning and innovation.<br>• Utilize tools like Movable Ink and MoEngage to create dynamic content and personalized lifecycle campaigns.<br>• Develop strategies based on data-driven decision-making, leveraging analytics for campaign reporting and optimization.<br>• Balance creative thinking with analytical approaches to craft customer journeys and engaging digital experiences.<br>• Effectively communicate complex strategies to creatives and stakeholders, ensuring alignment and understanding.<br>• Manage multiple projects and priorities in a fast-paced environment, maintaining organization and meeting deadlines.
We are looking for an accomplished Director of Marketing to lead the development and execution of innovative marketing strategies that amplify organizational goals, enhance visibility, and drive engagement. This role requires a visionary leader with a flair for data-driven storytelling and expertise in managing cross-functional teams and external partnerships. The ideal candidate thrives in a dynamic environment and is passionate about creating impactful marketing campaigns that resonate with diverse audiences.<br><br>Responsibilities:<br>• Develop and implement integrated marketing strategies to support organizational objectives, including attendance, membership, and fundraising.<br>• Translate the organization’s vision into actionable and creative marketing initiatives.<br>• Supervise and mentor a collaborative team of marketing professionals and external contractors.<br>• Ensure consistency in brand voice and user experience across traditional, digital, and experiential marketing channels.<br>• Analyze campaign performance and audience engagement data to inform strategic decisions and improve outcomes.<br>• Build relationships with media outlets and oversee the creation of press releases, media kits, and event promotions.<br>• Identify and cultivate strategic partnerships to enhance brand visibility.<br>• Manage the marketing budget, ensuring resources are allocated effectively and financial goals are met.<br>• Collaborate with cross-departmental teams to align marketing efforts with organizational priorities.<br>• Foster a culture of innovation, creativity, and accountability within the marketing team.
<p><strong>Digital Marketing Specialist</strong></p><p><strong>Location:</strong> Irving, TX 75063 (Hybrid Schedule)</p><p><strong>Duration:</strong> 2-month contract, full-time (40 hours/week)</p><p><br></p><p>Robert Half is seeking a <strong>Digital Marketing Specialist</strong> with strong HubSpot expertise to support a fast-paced marketing team for a leading client in Irving, TX. This is a hybrid role requiring onsite presence three days per week. The ideal candidate is a data-driven marketer with a passion for crafting impactful campaigns across digital channels.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p> • Develop and optimize digital marketing campaigns using HubSpot, including email marketing, lead generation, and automation workflows.</p><p> • Execute inbound marketing strategies to attract and convert high-quality leads.</p><p> • Build and manage HubSpot workflows, lead scoring models, and segmentation strategies.</p><p> • Collaborate with cross-functional teams to create SEO-friendly content for blogs, landing pages, and email campaigns.</p><p> • Monitor campaign performance using analytics tools and refine strategies to maximize ROI.</p><p> • Align marketing efforts with sales and customer relationship teams through CRM integrations.</p><p> • Stay current on digital marketing trends and HubSpot updates to enhance campaign effectiveness.</p><p><br></p><p><strong>Email Marketing Focus:</strong></p><p> • Strategize and execute email campaigns aligned with business goals.</p><p> • Analyze performance metrics (CTR, open rates, conversions) and apply insights to improve results.</p><p> • Create personalized, engaging email content and manage A/B testing initiatives.</p><p> • Ensure responsive design and brand consistency across email communications.</p><p> • Build targeted customer lists and manage segmentation for improved outreach.</p>
<p>Robert Half has a client seeking a Social Media Director with strong experience in the pharmaceutical industry. This is a long-term consulting opportunity that can be done remotely (EST). You will develop and implement digital strategies to connect with patients and healthcare professionals, while ensuring strict compliance with industry regulations. You will be responsible for creating compliant and engaging content, monitoring social channels for adverse events and patient feedback, managing paid advertising campaigns, and analyzing data to optimize performance and build brand trust, all while collaborating closely with legal and compliance teams.</p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute a social media strategy, create a content calendar, and produce engaging and compliant content for platforms like LinkedIn, X (formerly Twitter), and others. </li><li>Ensure all social media content and activities comply with complex pharmaceutical regulations, working closely with Legal, Medical, and Regulatory (MLR) teams. </li><li>Actively monitor social channels to identify and respond to adverse events, product complaints, patient inquiries, and misinformation.</li><li>Run and manage paid social media campaigns, optimizing ad spend and targeting to reach the right audiences.</li><li>Track key performance indicators (KPIs), analyze campaign data, and prepare reports to demonstrate success and inform future strategies.</li></ul><p><br></p>
<p>Our client is seeking a skilled Digital Marketing Manager to develop and manage long-term strategies that drive membership growth, event attendance, professional development participation, and advocacy engagement. The role also includes planning paid media campaigns, creating engaging digital content, and leveraging analytics to optimize performance. This position requires expertise in digital marketing tools, analytics, and association management systems.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Collaborate with the Director of Marketing Operations to develop and manage digital marketing strategies supporting membership, events, and advocacy initiatives.</li><li>Plan and execute paid media advertising campaigns (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows to drive traffic, conversions, and brand awareness.</li><li>Partner with the Director of Creative Services and VP of Web Strategies to develop engaging digital creative content guiding customers from awareness through conversion (ads, web pop-ups, landing pages).</li><li>Monitor and report on KPIs across all digital platforms using tools such as Google Analytics, HubSpot, and social media platforms.</li><li>Provide ongoing recommendations for campaign strategies, tactics, and optimizations to the marketing team.</li><li>Stay informed on digital trends and best practices in the association and nonprofit space.</li><li>Support persona development and drip email campaigns for inbound marketing in HubSpot.</li><li>Assist in integrating digital marketing efforts with AMS, LMS, and CRM systems.</li><li>Potential to grow into a supervisory role for the email marketing coordinator.</li></ul><p><br></p>
<p>Are you a Marketing Strategist excited about the prospect of new challenges? We at Robert Half are looking to connect with Marketing Strategists in the St. Louis area to discuss upcoming opportunities. We understand that talented Marketing freelancers like you may not be looking for a specific role, but might appreciate connecting with a company that respects and values what you do. To us, the relationship is important - we build networks with our Marketing Strategists, where we can match projects with your passion and expertise. We're not only sourcing talent for immediate projects but also building relationships for future work opportunities.</p><p> </p><p><strong>Key Responsibilities of these projects may include:</strong></p><ul><li>Analyze client business goals, market trends, and competitive positioning to craft tailored marketing strategies.</li><li>Collaborate with cross-functional teams, including creative, digital, and sales departments, to implement marketing plans effectively.</li><li>Develop customer personas and target market insights to ensure campaigns are audience-focused and results-driven.</li><li>Plan and optimize content, messaging, and channel strategies across multiple platforms, including digital, social media, and traditional marketing.</li><li>Monitor and interpret campaign analytics to assess the effectiveness of marketing initiatives and provide actionable recommendations for improvement.</li><li>Stay updated on industry trends, emerging platforms, and evolving customer behaviors to identify opportunities for innovation.</li><li>Support clients in managing their marketing budgets and ensuring financial efficiency within campaign execution.</li></ul><p><strong> </strong></p><p><br></p><p><br></p>
<p>Robert Half is assisting our client in seeking a talented <strong>Contract Digital Marketing Specialist</strong> to support their increasing marketing automation, SEO, paid search, and customer experience initiatives. This individual will contribute to driving digital strategies and campaign efforts that enhance brand presence, optimize return on investment (ROI), and deliver superior customer experiences.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><strong>Digital Campaign Management</strong>: Develop, implement, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, etc.) aimed at optimizing engagement and conversions.</li><li><strong>SEO and Paid Search</strong>: Execute on-site and off-site search engine optimization (SEO) strategies and manage paid search campaigns to drive traffic, improve rankings, and achieve revenue goals.</li><li><strong>Analytics & Reporting</strong>: Utilize tools like Google Analytics and other data platforms to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.</li><li><strong>Content Optimization</strong>: Collaborate with internal teams to create, refine, and enhance digital content that aligns with campaign objectives and brand voice.</li><li><strong>Marketing Automation</strong>: Build and manage workflows in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot) to nurture leads and optimize customer relationships.</li><li><strong>Project Coordination</strong>: Work with cross-functional teams, such as design and IT departments, to execute marketing strategies within deadlines.</li><li><strong>Customer Experience</strong>: Implement strategies aimed at improving user experience across digital channels, ensuring consistency and alignment with client needs.</li></ul><p><br></p>
<p><strong>About the Role:</strong></p><p>We are seeking a strategic and data-driven <strong>Marketing Manager</strong> to lead the digital growth and brand presence for our steel and metals supply business. This role blends <strong>eCommerce strategy</strong>, <strong>product marketing</strong>, and <strong>SEO/SEM execution</strong> with a deep understanding of <strong>digital marketing best practices</strong> to drive awareness, traffic, and conversions. You’ll be responsible for developing and implementing omnichannel campaigns that position our products competitively in the industrial supply space while scaling our online sales ecosystem.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><br></p><p><strong>eCommerce & Digital Growth</strong></p><ul><li>Oversee the eCommerce strategy, ensuring high-performing product pages, user experience optimization, and accurate digital merchandising.</li><li>Drive digital engagement across web and online storefronts through conversion-rate optimization and strategic content enhancements.</li><li>Monitor UX metrics, session behavior, and traffic sources to identify improvement opportunities.</li></ul><p><strong>Product Marketing</strong></p><ul><li>Create and manage product positioning, messaging, and digital content across the steel and metals product catalog.</li><li>Lead go-to-market plans for new products and service rollouts, including content, digital support, and campaign planning.</li><li>Collaborate with internal teams to produce technical documentation, spec sheets, and sales enablement materials.</li></ul><p><strong>SEO, SEM & Paid Media</strong></p><ul><li>Own SEO/SEM strategy for the website and product pages—conduct keyword research, optimize content, and monitor technical SEO health.</li><li>Manage Google Ads, remarketing campaigns, and paid LinkedIn programs to drive qualified leads and conversions.</li><li>Run A/B testing and performance audits; use data to inform decisions and adjust strategy.</li></ul><p><strong>Digital Marketing & Campaign Execution</strong></p><ul><li>Lead end-to-end digital marketing campaigns across email, social media, and paid channels.</li><li>Build nurture flows, retargeting segments, and tailored messaging to increase engagement and lifetime value.</li><li>Align campaigns with the sales cycle to support pipeline velocity and customer acquisition goals.</li></ul><p><strong>Analytics, Reporting & Optimization</strong></p><ul><li>Track KPIs across all digital channels, report on campaign performance, and continuously test and optimize efforts.</li><li>Use tools like Google Analytics, SEMrush or HubSpot to assess trends and report ROI to stakeholders.</li><li>Manage digital budgets effectively and allocate resources toward highest-performing channels.</li></ul><p><br></p>
<p>Our Education Nonprofit client is looking for a Communications Manager to join their team 40hr/wk, on site in San Francisco, California. The ideal candidate will have a passion for storytelling, a proven ability to craft compelling content, and expertise in managing diverse communication platforms.</p><p><br></p><p>Responsibilities:</p><p><u>Strategic Fundraising Communications Planning</u></p><ul><li>Develop, project manage and implement fundraising communication plans aligned with strategic initiatives.</li><li>Provide leadership, project management and oversight to ensure organizational alignment with strategic communication goals and brand standards, fostering a cohesive identity that supports mission-driven impact and stakeholder engagement.</li><li>Identify key messages tailored to diverse audiences to boost engagement and visibility and donor acquisition.</li><li>Evaluate communication effectiveness and refine strategies for conversion based on data insights.</li></ul><p><br></p><p> <u>Content Creation & Management for Donor Acquisition, Engagement and Cultivation</u></p><ul><li> Craft engaging content across platforms: press releases, newsletters, funder reports, social media, presentations, and event collateral.</li><li> Maintain and update fundraising websites.</li><li> Support grant writing and reporting through strategic storytelling and content creation.</li><li> Capture impact stories from grantees for publications and donor stewardship.</li></ul><p><br></p><p> <u>Digital & Social Media Management</u></p><ul><li> Lead social media strategy, ensuring engaging and on-brand content.</li><li> Monitor digital engagement, leveraging data to inform content strategy.</li><li> Analyze social media, website and newsletter performance to optimize outreach efforts.</li></ul><p><br></p><p> <u>Stakeholder/Donor Engagement & Events</u></p><ul><li> Foster relationships with community leaders, donors, alumni, educators, students/parents and partner organizations.</li><li> Organize and support key events, including annual gala and Scholarship Awards.</li><li> Prepare leadership talking points and support fundraising campaign communications.</li></ul><p><br></p><p> <u>Internal Communications</u></p><ul><li> Develop internal communications, including newsletters and memos, to engage staff.</li><li> Collaborate with the Communications team to maximize cross-departmental opportunities.</li><li> Manage CRM tools for targeted communications and reporting.</li></ul>
<p>We are looking for a creative and detail-oriented Marketing Assistant to join our team in Santa Barbara, California. In this long-term contract role, you will play a key part in managing social media platforms, coordinating marketing efforts, and supporting the overall growth of our brand presence. If you have a passion for marketing and enjoy working in a collaborative environment, this is an excellent opportunity to contribute your skills.</p><p><br></p><p>Responsibilities:</p><p>• Create and publish engaging content across Instagram and other social media platforms to enhance brand visibility.</p><p>• Collaborate with the leadership team, to align on content strategies and ensure messaging consistency.</p><p>• Coordinate and execute email marketing campaigns to effectively reach target audiences.</p><p>• Support direct marketing efforts by creating impactful campaigns to engage potential clients and stakeholders.</p><p>• Monitor social media channels for engagement opportunities and respond to inquiries in a timely manner.</p><p>• Analyze the performance of marketing activities and campaigns to identify areas for improvement.</p><p>• Stay updated on social media trends and best practices to optimize content and strategies.</p><p><br></p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for a highly skilled Creative Services Manager to join our team on a contract basis in Charlotte, North Carolina. In this role, you will be instrumental in shaping and maintaining the visual representation of our institution, collaborating across departments to create impactful marketing and communication materials. This position offers an exciting opportunity to apply your creative expertise in a dynamic and fast-paced environment.<br><br>Responsibilities:<br>• Develop strategic approaches to audience engagement and messaging in collaboration with the marketing and communications team.<br>• Provide creative direction for advertising campaigns, website content, social media initiatives, photography, video productions, and special events.<br>• Partner with media buying agencies to execute effective print and digital marketing strategies.<br>• Design and oversee the production of advertisements, publications, and collateral materials, such as annual reports, donor recognition pieces, recruitment materials, and academic brochures.<br>• Create and manage the design of invitations, posters, programs, and other materials for various campus events and organizations.<br>• Develop graphics and artwork to enhance campus spaces, reinforcing brand identity and community spirit.<br>• Manage the production calendar and project workflow to ensure timely delivery and efficient resource allocation.<br>• Maintain relationships with external vendors, including print shops and mail houses, to ensure quality and efficiency.<br>• Assist in upholding brand standards and style guidelines to ensure consistency across all materials.<br>• Contribute to additional marketing and communications projects as assigned.
We are looking for a creative and dynamic TikTok Creator to join our team and produce engaging video content for our platform. This is a long-term contract position based in Orlando, Florida, where you will have access to a fully equipped studio to bring your ideas to life. If you have a knack for storytelling, enjoy connecting with audiences, and know how to make compelling TikTok videos, we want to hear from you!<br><br>Responsibilities:<br>• Design and execute creative concepts for TikTok videos that resonate with the target audience.<br>• Host and manage 3-4 live TikTok sessions per month, ensuring high levels of engagement.<br>• Utilize provided studio equipment effectively to produce high-quality video content.<br>• Collaborate with guest participants, such as subject matter experts, to enrich live sessions.<br>• Brainstorm and develop innovative ideas to maintain a strong and appealing TikTok presence.<br>• Coordinate with the TikTok Shop Manager to align live sessions with promotional strategies.<br>• Ensure all content aligns with brand guidelines and maintains a high standard of quality.<br>• Stay updated on TikTok trends and incorporate them into your content strategy.<br>• Analyze audience feedback and performance metrics to refine future content.
<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
