Hiring Climate for Creatives

By Robert Half on June 15, 2017 at 10:39pm


June 2017 Update

What are your company’s hiring plans for full-time creative employees?

Second half of 2017 First half of 2017
Expanding – adding new positions 9% 12%
Maintaining – only filling vacated positions 64% 67%
Freezing – not filling vacated or creating new positions 21% 20%
Reducing – eliminating positions 4% 0%
Don’t know 0% 1%

How challenging is it for your company to find skilled creative professionals today?

9% Very challenging
36% Somewhat challenging
30% Not challenging
26% Not applicable/not looking

Top areas creative executives expect to hire for in the second half of 2017:

24% Account services
21% Mobile design/development
21% Marketing research
20% Public relations

Most challenging areas for companies to fill:

1. Media services
2. Customer experience
3. Account services
4. Public relations

Sources: The Creative Group survey of more than 400 advertising and marketing executives in the United States. Responses may not total 100 percent due to rounding.

© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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