A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required. Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your marketing manager recruitment needs.
Brand Awareness
Budget Processes
Campaign Planning
Customer Service
EO/IR systems
Salary for Marketing Manager
$79,500 - $111,000
25th percentile
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Chief Marketing Officer $154,250 $189,750 $242,500 Vice President of Marketing $135,250 $160,000 $191,500 Marketing Director $97,750 $118,500 $147,250 Marketing Coordinator $47,500 $57,250 $68,750
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