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Brand Manager

Brand Manager job description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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National salary range for Brand Manager

82000 - 117500

Low
82000
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
98250
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
117500
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172500 208000 250750 Vice President of Marketing 150250 176000 202500 Marketing Director 110250 134500 167250 Product Manager 95250 122250 142250 Product Marketing Manager 92500 115750 140000 Marketing Manager 91000 109000 128750 Marketing Coordinator 51000 62750 76500 Marketing Project Manager 71000 84250 102000 Market Researcher 59750 75000 92250 Media Director 97750 118250 138000 Media Buyer 64250 72250 87500 Media Planner 61000 71000 85000 Communications Manager 78750 92750 107250 Communications Specialist 55250 65250 79250 Event Manager 56750 70500 86500 Event Coordinator 45000 52250 61250

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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