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Media Buyer

Media Buyer job description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

Looking for a media buyer or a media buyer job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media buyer.Search media buyer openings and apply now or submit your resume to be considered for opportunities that match your experience.
National salary range for Media Buyer

64250 - 87500

Low
64250
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
72250
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
87500
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172500 208000 250750 Vice President of Marketing 150250 176000 202500 Marketing Director 110250 134500 167250 Product Manager 95250 122250 142250 Product Marketing Manager 92500 115750 140000 Marketing Manager 91000 109000 128750 Marketing Coordinator 51000 62750 76500 Brand Manager 82000 98250 117500 Marketing Project Manager 71000 84250 102000 Market Researcher 59750 75000 92250 Media Director 97750 118250 138000 Media Planner 61000 71000 85000 Communications Manager 78750 92750 107250 Communications Specialist 55250 65250 79250 Event Manager 56750 70500 86500 Event Coordinator 45000 52250 61250

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Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
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What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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