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Digital Marketing Specialist

Digital Marketing Specialist job description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing specialist.Search digital marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Conversion rate optimization
CRM platform proficiency
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Paid media
Social media platforms
National salary range for Digital Marketing Specialist

60000 - 84500

Low
60000
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
70500
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
84500
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 107250 120750 141000 Marketing Analytics Specialist 73000 88500 110750 Digital Strategist 95500 112500 132500 Growth Marketing Manager 93750 111000 138000 Demand Generation Manager 91500 108000 129750 E-Commerce Marketing Manager 92000 107000 129250 Performance Marketing Manager 77000 105250 134250 Digital Marketing Manager 82750 103750 118000 Digital Project Manager 78000 100000 116500 Email Marketing Manager 73000 91500 111000 Email Marketing Specialist 53750 67000 77250 Marketing Automation Specialist 73250 86000 103000 SEO Specialist 67750 78500 91000 Paid Search Specialist 65000 77000 87500

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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