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Digital Marketing Manager

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager
80750 - 115250
Low
80750
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
100750
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
115250
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101000 117750 136750 Marketing Analytics Specialist 71000 85500 108000 Digital Strategist 93000 109500 129000 Growth Marketing Manager 91250 108750 133250 Demand Generation Manager 89000 105250 126250 E-Commerce Marketing Manager 90250 104500 126250 Performance Marketing Manager 75000 103000 131000 Digital Marketing Specialist 58500 69000 82500 Digital Project Manager 76000 97250 113750 Email Marketing Manager 70250 89000 106750 Email Marketing Specialist 52500 65250 75250 Marketing Automation Specialist 70500 82750 97250 SEO Specialist 66000 76750 89750 Paid Search Specialist 63000 75000 85000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.