The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field. Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your sem/ppc specialist staffing needs.
Advertisements
Analytics
Brand Awareness
CRM
Campaign Planning
Database
Design
Digital
Digital Marketing
Digital Media
Salary for Paid Search Specialist
$54,000 - $82,000
25th percentile
$54,000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$67,000
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$82,000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $82,750 $98,750 $117,750 Digital Marketing Manager $78,750 $98,500 $112,500 Digital Marketing Specialist $55,750 $66,750 $79,250 Digital Project Manager $72,250 $92,250 $109,000 Web/Mobile Analytics Specialist $71,250 $85,250 $108,250 Email Marketing Manager $67,000 $81,750 $101,000 Email Marketing Specialist $51,000 $62,000 $73,000 SEO Specialist $57,250 $75,250 $88,500 Marketing Automation Specialist $61,250 $74,750 $94,000 Social Media Manager $60,750 $75,750 $93,000 Social Media Specialist $50,250 $60,000 $71,500 Digital Community Manager $52,000 $64,250 $74,000
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