Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies. Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your digital strategist recruitment needs.
Advertisements
Analytics
Brand Awareness
CRM
Campaign Planning
Design
Digital
Digital Marketing
Facebook Insights
Google Ad
Salary for Digital Strategist
$82,750 - $117,750
25th percentile
$82,750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$98,750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$117,750
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager $78,750 $98,500 $112,500 Digital Marketing Specialist $55,750 $66,750 $79,250 Digital Project Manager $72,250 $92,250 $109,000 Web/Mobile Analytics Specialist $71,250 $85,250 $108,250 Email Marketing Manager $67,000 $81,750 $101,000 Email Marketing Specialist $51,000 $62,000 $73,000 SEO Specialist $57,250 $75,250 $88,500 Paid Search Specialist $54,000 $67,000 $82,000 Marketing Automation Specialist $61,250 $74,750 $94,000 Social Media Manager $60,750 $75,750 $93,000 Social Media Specialist $50,250 $60,000 $71,500 Digital Community Manager $52,000 $64,250 $74,000
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