The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content. Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your email marketing manager staffing needs.
AB Testing
Best Practices
Brand Awareness
CRM
Campaign Planning
Database
Deployments
Design
EO/IR systems
Email Campaigns
Salary for Email Marketing Manager
$67,000 - $101,000
25th percentile
$67,000
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$81,750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$101,000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $82,750 $98,750 $117,750 Digital Marketing Manager $78,750 $98,500 $112,500 Digital Marketing Specialist $55,750 $66,750 $79,250 Digital Project Manager $72,250 $92,250 $109,000 Web/Mobile Analytics Specialist $71,250 $85,250 $108,250 Email Marketing Specialist $51,000 $62,000 $73,000 SEO Specialist $57,250 $75,250 $88,500 Paid Search Specialist $54,000 $67,000 $82,000 Marketing Automation Specialist $61,250 $74,750 $94,000 Social Media Manager $60,750 $75,750 $93,000 Social Media Specialist $50,250 $60,000 $71,500 Digital Community Manager $52,000 $64,250 $74,000
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