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Email Marketing Manager

Email Marketing Manager job description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire an email marketing manager.Search email marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Audience segmentation
CRM software proficiency
Customer journey mapping
Database management
Digital content creation
Email marketing tools
Integrated campaigns
Marketing automation platforms
Personalization
Web traffic analytics
National salary range for Email Marketing Manager

73000 - 111000

Low
73000
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
91500
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
111000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 107250 120750 141000 Marketing Analytics Specialist 73000 88500 110750 Digital Strategist 95500 112500 132500 Growth Marketing Manager 93750 111000 138000 Demand Generation Manager 91500 108000 129750 E-Commerce Marketing Manager 92000 107000 129250 Performance Marketing Manager 77000 105250 134250 Digital Marketing Manager 82750 103750 118000 Digital Marketing Specialist 60000 70500 84500 Digital Project Manager 78000 100000 116500 Email Marketing Specialist 53750 67000 77250 Marketing Automation Specialist 73250 86000 103000 SEO Specialist 67750 78500 91000 Paid Search Specialist 65000 77000 87500

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
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What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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