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Email Marketing Specialist

Email Marketing Specialist job description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

Looking for an email marketing specialist or an email marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire an email marketing specialist.Search email marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Audience segmentation
CRM software proficiency
Customer journey mapping
Database management
Digital content creation
Email marketing tools
Integrated campaigns
Marketing automation platforms
Personalization
Web traffic analytics
National salary range for Email Marketing Specialist

53750 - 77250

Low
53750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
67000
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
77250
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 107250 120750 141000 Marketing Analytics Specialist 73000 88500 110750 Digital Strategist 95500 112500 132500 Growth Marketing Manager 93750 111000 138000 Demand Generation Manager 91500 108000 129750 E-Commerce Marketing Manager 92000 107000 129250 Performance Marketing Manager 77000 105250 134250 Digital Marketing Manager 82750 103750 118000 Digital Marketing Specialist 60000 70500 84500 Digital Project Manager 78000 100000 116500 Email Marketing Manager 73000 91500 111000 Marketing Automation Specialist 73250 86000 103000 SEO Specialist 67750 78500 91000 Paid Search Specialist 65000 77000 87500

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Newest Email Marketing Specialist jobs

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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