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Marketing Analytics Manager

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
National salary range for Marketing Analytics Manager

107250 - 141000

Low
107250
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
120750
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
141000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 73000 88500 110750 Digital Strategist 95500 112500 132500 Growth Marketing Manager 93750 111000 138000 Demand Generation Manager 91500 108000 129750 E-Commerce Marketing Manager 92000 107000 129250 Performance Marketing Manager 77000 105250 134250 Digital Marketing Manager 82750 103750 118000 Digital Marketing Specialist 60000 70500 84500 Digital Project Manager 78000 100000 116500 Email Marketing Manager 73000 91500 111000 Email Marketing Specialist 53750 67000 77250 Marketing Automation Specialist 73250 86000 103000 SEO Specialist 67750 78500 91000 Paid Search Specialist 65000 77000 87500

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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