We are looking for a skilled Marketing Analyst to join our team on a contract basis in New York, New York. In this role, you will analyze marketing data to provide actionable insights and optimize strategies across various platforms. The ideal candidate will have expertise in digital analytics tools and a strong ability to translate data into impactful business decisions.<br><br>Responsibilities:<br>• Analyze marketing performance data to identify trends, patterns, and actionable insights.<br>• Utilize tools such as Google Analytics, Adobe Analytics, and Google AdWords to monitor and improve campaign effectiveness.<br>• Collaborate with marketing and sales teams to enhance CRM strategies and customer engagement.<br>• Develop and present comprehensive reports to communicate findings and recommendations to stakeholders.<br>• Conduct competitor analysis to assess market positioning and opportunities.<br>• Optimize digital advertising campaigns based on performance metrics and analytics.<br>• Support data-driven decision-making by providing accurate and timely analysis.<br>• Ensure data accuracy and integrity in all analytics processes.<br>• Stay updated with the latest trends in marketing analytics and tools.
<p>Search Engine Marketing Manager - 12-Month Contract, Hybrid 3 Days a week in North Dallas!</p><p>Robert Half, Marketing & Creative is looking for a Search Engine Marketing Manager for a 12-month contract, hybrid schedule 3 days a week! Search Engine Marketing Manager will be setting up accounts in Google platforms and overseeing KPIs for dealers. Search Engine Marketing Manager will be working with contacts all over the country, reporting on different regions, and presenting on reports and business opportunities. Search Engine Marketing Manager will work closely with eCommerce Marketing team to evaluate recent campaigns and promotions directly affecting campaign performance. SEM Manager will be working with the (5) providers that dealers can choose from to execute paid campaigns, will be overseeing this group and process. SEM Manager will be overseeing multichannel campaigns, including email, direct mail, digital advertising, and paid media campaigns. SEM Manager will be analyzing product feed and data insights, creating visualizations and dashboards representing trends and opportunities.</p><p><br></p>
<p>We are looking for a detail-oriented Marketing Analyst for a Milwaukee, WI area organization. In this role, you will analyze market trends, manage data insights, and support strategic decision-making to drive business growth. This is an exciting opportunity for someone passionate about data and marketing to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Conduct in-depth market research to identify trends, opportunities, and challenges.</p><p>• Analyze marketing data using tools such as Microsoft Excel to support strategic initiatives.</p><p>• Utilize data mining techniques to uncover actionable insights and improve campaign performance.</p><p>• Collaborate with cross-functional teams to develop data-driven strategies.</p><p>• Prepare detailed reports and presentations based on analysis findings.</p><p>• Monitor competitor activities and market conditions to inform business strategies.</p><p>• Optimize current marketing processes by identifying inefficiencies and recommending improvements.</p><p>• Support the development of forecasting models to predict market behavior.</p><p>• Assist in the evaluation of marketing campaigns to measure their effectiveness and ROI.</p>
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.<br><br>Responsibilities:<br>• Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.<br>• Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.<br>• Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.<br>• Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.<br>• Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.<br>• Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.<br>• Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.<br>• Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.<br>• Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
<p>We’re seeking an experienced <strong>Interim Marketing Manager</strong> to step in and lead day-to-day marketing strategy, execution, and team coordination during a transition period. This role requires someone who can quickly assess needs, take ownership, and keep marketing initiatives running smoothly.</p><p><strong>Responsibilities</strong></p><ul><li>Oversee daily marketing operations and ensure campaigns stay on schedule</li><li>Manage content, social media, email, and digital marketing efforts</li><li>Coordinate with cross-functional teams, leadership, and external partners</li><li>Analyze performance metrics and provide insights to guide decision-making</li><li>Maintain brand consistency across all channels and deliverables</li><li>Support project planning, budgeting, and resource allocation</li></ul><p><br></p>
We are looking for a skilled Financial Analyst/Manager to join our team in Minneapolis, Minnesota. This role is essential for driving revenue growth, profitability, and operational efficiency across sales, marketing, and product channels. The ideal candidate will actively contribute to the development of financial strategies and provide actionable insights to support business objectives.<br><br>Responsibilities:<br>• Establish revenue and profit targets on annual, quarterly, monthly, and daily bases, ensuring alignment with organizational goals.<br>• Collaborate with business leaders across sales, marketing, supply chain, and product teams to achieve gross profit objectives.<br>• Analyze product and channel performance to optimize order and delivery outcomes while meeting established goals.<br>• Evaluate marketing expenditures to enhance cost efficiency and improve conversion rates within the sales funnel.<br>• Develop and maintain financial models to support strategic decision-making and performance tracking.<br>• Provide detailed sales and marketing reports to support leadership in identifying growth opportunities.<br>• Conduct variance analysis to compare actual financial performance against budgets and forecasts.<br>• Lead the budgeting process, ensuring accuracy and alignment with corporate objectives.<br>• Deliver actionable insights through in-depth financial analysis to support key business decisions.<br>• Monitor and report on gross profit trends, identifying areas for improvement and recommending solutions.
<p><strong>FP& A ANALYST/MANAGER - Well-Established and Stable Manufacturer in Atlanta</strong></p><p>Our client is seeking a skilled <strong>FP& A Analyst/Manager</strong> to serve as a strategic business partner and problem solver, supporting budgeting, forecasting, financial modeling, and strategic analysis to enable data-driven decision-making across the organization.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Consolidate and analyze financial data, including budgets and income statement forecasts.</li><li>Develop financial models and conduct benchmarking and process analytics.</li><li>Track financial performance by comparing actual results against forecasts.</li><li>Analyze and optimize financial processes to improve efficiency and accuracy.</li><li>Prepare monthly reports featuring key metrics, financial results, and variance analysis.</li><li>Lead the annual and quarterly budgeting and forecasting processes.</li><li>Collaborate with operations to review variances, understand cost drivers, and identify cost-saving opportunities.</li><li>Drive continuous improvement in operational metrics and financial drivers to ensure accurate profitability analysis and informed tactical decisions.</li><li>Provide insightful analysis and actionable recommendations to leadership for strategic operational planning.</li><li>Implement best practices and innovative solutions to enhance financial operations.</li><li>Build strong partnerships with managers across departments to identify needs and deliver comprehensive business solutions.</li><li>Identify risks and opportunities and proactively recommend corrective actions.</li><li>Evaluate financial and operational KPIs to monitor business performance.</li></ul><p><br></p>
We are looking for an experienced Marketing Manager to join our team in Colorado Springs, Colorado. In this role, you will be responsible for leading strategic marketing initiatives that align with organizational goals and enhance brand visibility. This position offers an exciting opportunity to contribute to impactful campaigns and collaborate with cross-functional teams in a healthcare-focused environment.<br><br>Responsibilities:<br>• Develop comprehensive marketing strategies that support organizational growth and reflect the company’s mission and values.<br>• Design and manage digital advertising campaigns across platforms like LinkedIn and Facebook to drive engagement and recruitment.<br>• Oversee website performance, ensuring content is optimized using analytics and data-driven insights.<br>• Organize and execute conferences and events, managing logistics for clinical service lines.<br>• Collaborate with HR to support internal communications, employee recognition programs, and cultural initiatives.<br>• Create and update marketing materials, presentations, and digital content to support recruitment and business development.<br>• Build relationships with community organizations such as the Epilepsy Foundation to support engagement efforts.<br>• Partner with leadership across departments to ensure brand consistency, compliance, and innovative approaches.<br>• Monitor campaign performance and adjust strategies to maximize effectiveness.
We are looking for a skilled Marketing Manager to join our team in New York, New York. This is a long-term contract position ideal for someone who is detail oriented and thrives in a dynamic legal industry environment. The successful candidate will play a key role in driving brand growth and ensuring effective marketing strategies are implemented across various channels.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing campaigns tailored to business goals.<br>• Enhance brand awareness through strategic planning and innovative marketing techniques.<br>• Manage email campaigns to effectively reach target audiences and nurture engagement.<br>• Collaborate with cross-functional teams to align marketing strategies with organizational objectives.<br>• Monitor and analyze campaign performance to optimize results and ensure continuous improvement.<br>• Implement B2B marketing strategies to strengthen client relationships and expand the customer base.<br>• Utilize digital marketing tools to maximize exposure across online platforms.<br>• Coordinate channel marketing initiatives to promote consistency and effectiveness.<br>• Oversee campaign planning, ensuring timely execution and alignment with brand objectives.<br>• Stay updated on industry trends to identify new opportunities and maintain a competitive edge.
<p>We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must have CPG industry experience, selling direct to consumer with expertise driving online sales. Candidates must be commutable 5 days per week.</p><p><br></p><p>Responsibilities:</p><p><br></p><ul><li>Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)</li><li>Own strategy, execution and account rebuilds</li><li>Build a UGC and ad creative pipeline for Meta/YouTube/TikTok</li><li>Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)</li><li>Daily/weekly reporting across all paid channels</li><li>Own A/B testing roadmap for performance pages</li><li>Experienced working in Shopify</li><li>Manage budgets upwards of $150-200K per month in spend</li></ul>
<p>We are looking for a talented Digital Marketing Manager to lead strategic marketing initiatives for a hospitality-focused organization in the New Orleans Louisiana area. This role requires expertise in managing paid advertising campaigns, optimizing social media strategies, and leveraging analytics tools to drive results. The ideal candidate will bring creativity, leadership skills, and a passion for digital marketing to help the company achieve its goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute digital marketing strategies to enhance brand visibility and drive customer engagement.</p><p>• Manage and optimize Google AdWords campaigns to maximize ROI and reach targeted audiences.</p><p>• Oversee multiple social media accounts by creating, scheduling, and analyzing content performance.</p><p>• Utilize Google Analytics and other tracking tools to monitor website traffic and campaign effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with business objectives.</p><p>• Stay updated on industry trends and emerging tools to implement innovative marketing strategies.</p><p>• Provide light management oversight to assist in team development and workflow optimization.</p><p>• Produce regular reports detailing campaign performance and actionable insights.</p><p>• Coordinate with external vendors or partners to support marketing initiatives when needed.</p><p>• Ensure all marketing materials are consistent with the brand's voice and standar</p>
We are looking for a dynamic Marketing Manager to lead and execute innovative marketing strategies in Baton Rouge, Louisiana. In this role, you will oversee a wide range of marketing initiatives that drive brand visibility, engage target audiences, and support business growth. The ideal candidate is passionate about creating impactful campaigns and thrives in a fast-paced, collaborative environment.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing plans tailored to B2B and B2C audiences.<br>• Manage digital marketing strategies, including email campaigns and CRM to drive customer engagement.<br>• Plan and oversee brand marketing initiatives to enhance company visibility and reputation.<br>• Utilize data-driven insights to optimize marketing efforts and improve campaign performance.<br>• Create and execute integrated marketing communications strategies across multiple channels.<br>• Drive growth marketing efforts by identifying new opportunities and innovative approaches.<br>• Coordinate content marketing efforts to ensure alignment with overall brand messaging.<br>• Build and maintain community marketing programs to foster strong relationships with target audiences.<br>• Monitor and analyze campaign metrics to assess effectiveness and make informed adjustments.<br>• Collaborate with cross-functional teams to ensure consistency in brand and marketing activities.
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
<p><strong>Marketing Manager</strong></p><p><strong>Location: Wylie, Texas - Fully On-site + Travel as needed.</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is seeking a Marketing Manager to lead marketing efforts for one of their divisions. This role blends strategic thinking with hands-on execution and is ideal for someone who understands the unique needs of tactical product markets.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and execute marketing strategies for the law enforcement and sporting goods verticals.</li><li>Develop traditional marketing assets: flyers, catalogs, email campaigns, product launch materials, and sales promotions.</li><li>Conduct competitive analysis and provide strategic insights to the sales team.</li><li>Collaborate with product development teams to shape positioning and messaging.</li><li>Support sales with content creation, communications, and promotional materials.</li><li>Coordinate with social media and affiliate teams for content and product evaluations.</li><li>Manage website updates, photo/video shoots, and ensure timely content publication.</li><li>Oversee tradeshow logistics including booking, shipping, and on-site support.</li></ul><p><br></p><p><br></p>
<p>We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p> </p><p>Location: Nashville, TN (open to hybrid or onsite)</p><p>W2 Pay: $30-$50/hr</p><ul><li>We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements</li></ul>
<p>Robert Half Marketing and Creative is hiring for a Digital Marketing Specialist with a client in Atlanta. This is a direct hire position.</p><p><br></p><p>We are seeking a <strong>Digital Marketing Specialist</strong> to develop and execute digital marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate is a creative thinker with strong analytical skills and experience managing multi-channel digital campaigns.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop, implement, and manage digital marketing campaigns across multiple channels, including social media, email, SEO, PPC, and display advertising.</li><li>Optimize website content and structure for search engines (SEO) to increase organic traffic.</li><li>Manage social media accounts, create engaging content, and analyze performance metrics.</li><li>Develop and execute email marketing campaigns, including automation and A/B testing.</li><li>Monitor and analyze digital marketing performance using tools like Google Analytics, Google Ads, and social media insights.</li><li>Collaborate with design and content teams to create high-quality digital assets.</li><li>Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing</li></ul><p><br></p>
<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute go-to-market (GTM) strategies for new product launches and feature releases.</li><li>Craft clear, differentiated messaging and positioning that communicates product value and drives market demand.</li><li>Partner with product management to understand the roadmap, gather customer insights, and influence product direction.</li><li>Enable sales teams with effective tools, presentations, and competitive intelligence to support successful selling.</li><li>Collaborate with demand generation, brand, and digital teams to create targeted campaigns that drive awareness and adoption.</li><li>Conduct market research and competitor analysis to identify opportunities and refine strategic direction.</li><li>Analyze product performance, customer engagement, and market feedback to optimize marketing strategies and inform future decisions.</li><li>Serve as a key storyteller—turning data, insights, and customer success stories into compelling narratives across marketing channels.</li></ul><p><br></p>
<p>We are looking for a dynamic and creative Content Communications Manager to lead social media and content strategies for our client in the Quad Cities. In this role, you will focus on building and engaging audiences across various social media platforms, driving brand awareness, and crafting compelling content that resonates with our target audiences. The ideal candidate will bring a mix of strategic thinking, creativity, and collaboration, along with a passion for leveraging social media to achieve marketing and engagement goals. If you are a social media powerhouse with a passion for storytelling, content creation, and community engagement then let's talk!! Apply now, call 319-362-8606, or email your resume direct to Shawn M Troy - Technology Practice Director with Robert Half (email information is on LinkedIn). </p><p><br></p><p>What We're Looking For:</p><p><br></p><p><strong>What We’re Looking For:</strong></p><p><br></p><ul><li>A bold communicator who’s outgoing, energetic, and thrives on collaboration</li><li>A multitasker who can juggle strategy, content creation, and community engagement</li><li>A creative thinker with a passion for marketing and storytelling</li><li>Someone who’s comfortable traveling to key events across Iowa and other locations!</li></ul><p>Apply now, call 319-362-8606, or email your resume direct to Shawn M Troy - Technology Practice Director with Robert Half (email information is on LinkedIn). </p><p><br></p><p><br></p>
<p>Digital Marketing Manager with 7+ years of relevant experience needed for a full-time, hybrid (2/3) position in Metro West (Greater Boston). Must be skilled in Google Analytics, Google Ads, and Salesforce Marketing Cloud. Must have digital marketing experience within a highly regulated industry and have a strong understanding of paid search/display, email, social media, web, and emerging channels. Salary is 100-120K depending on experience and qualifications. </p><p><br></p><p><strong> </strong>Seeking an experienced Digital Marketing Manager to lead strategy, planning, and execution of digital marketing campaigns across multiple channels. This key role oversees Digital Marketing Associates and collaborates with cross-functional teams to drive online engagement, support new product launches, and optimize conversion and retention.</p><p><strong> </strong></p><p><strong>Responsibilities:</strong></p><ul><li>Develop, execute, and monitor digital marketing strategies to grow digital audiences and online customer retention.</li><li>Manage and mentor direct reports, ensuring alignment across digital initiatives.</li><li>Collaborate with internal teams and external vendors on campaign planning, asset creation, and media buying.</li><li>Analyze and report on campaign performance, leveraging data-driven insights to optimize outcomes.</li><li>Ensure compliance with digital advertising regulations, coordinating with legal/risk teams.</li><li>Lead vendor selection, budget management, and digital media buys.</li><li>Stay abreast of industry trends and proactively resolve digital challenges.</li></ul>
<p>Our client, a leading full-service direct response advertising and marketing agency based in Nashville, TN, is seeking an experienced Director Response CMO (Director of Marketing) to join their rapidly growing team. This is an on-site position and candidates must reside in Middle Tennessee.</p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Develop and implement integrated marketing strategies that drive measurable client results across all channels.</li><li><strong>Budget Management:</strong> Oversee and optimize the marketing budget to ensure strong ROI and effective allocation of resources.</li><li><strong>Team Management:</strong> Lead, mentor, and grow a high-performing marketing team, fostering a collaborative and results-driven environment.</li><li><strong>Market Research:</strong> Direct comprehensive market research efforts to identify customer trends, market opportunities, and competitive intelligence, guiding campaign strategy.</li><li><strong>Campaign Oversight:</strong> Spearhead creative, digital, social, content, and direct response campaigns from briefing to execution and post-campaign analysis.</li><li><strong>Analytics & Performance Measurement:</strong> Establish and monitor KPIs, leveraging data analytics for continuous improvement and optimization.</li><li><strong>Cross-functional Collaboration:</strong> Partner with internal teams including sales and product development to align marketing efforts with overall business goals.</li></ul>
<p>About the Role</p><p>We’re looking for a strategic and hands-on Manager, Loyalty Marketing to lead our clients efforts in driving customer retention, engagement, and lifetime value. This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about optimizing the customer journey through loyalty and subscription-based marketing.</p><p><br></p><p>Key Responsibilities</p><ul><li>Strategic Execution: Develop and execute lifecycle marketing strategies that enhance customer retention and reduce churn.</li><li>Customer Journey Optimization: Leverage insights across the full customer lifecycle to improve engagement and loyalty.</li><li>Channel Management: Own and optimize campaigns across email, SMS, rewards, and subscription platforms.</li><li>Campaign Execution: Step in to run email and SMS campaigns when needed, ensuring flawless delivery and performance.</li><li>Team Leadership</li></ul>
<p>Chris Preble from Robert Half is working with a Cortland client of his to help them hire a Marketing Manager. In this role you can work from home 1 day a week! This company has really good benefits, lots of growth and very good work life balance.</p><p><br></p><p>We’re looking for a creative and strategic Marketing Manager to lead digital and brand initiatives that strengthen customer engagement and drive measurable business results. This individual will oversee campaign development, manage digital platforms, and collaborate across departments to ensure consistent brand messaging and marketing execution.</p><p>The ideal candidate is both analytical and imaginative — someone who thrives on improving marketing performance through innovative ideas, data insights, and cross-functional teamwork.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement marketing strategies that enhance brand awareness and support sales growth across multiple channels.</li><li>Manage digital marketing campaigns including social media, email, and content creation.</li><li>Collaborate with internal teams and external partners to deliver high-impact marketing initiatives.</li><li>Review and refine marketing materials to ensure messaging accuracy, tone consistency, and brand alignment.</li><li>Analyze campaign metrics and digital performance to guide ongoing strategy adjustments.</li><li>Coordinate promotions, product launches, and special initiatives that align with business objectives.</li><li>Report regularly on marketing performance, customer engagement, and brand visibility.</li><li>Stay current on emerging marketing tools, trends, and technologies to continuously improve results.</li></ul>
<p><strong>Digital Marketing Manager</strong></p><p><strong>Location: Plano, TX (Hybrid)</strong></p><p><strong>Employment Type: Full-Time</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.</p><p><br></p><p>You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own and evolve the website strategy, including oversight of a web developer and external CMS partners</li><li>Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility</li><li>Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy</li><li>Lead web operations, including dynamic content personalization, tag management, and customer segmentation</li><li>Ensure proper event tracking, API integrations, and performance analytics across platforms</li><li>Collaborate with IT and marketing teams to align digital initiatives with business goals</li><li>Oversee contractors and agency relationships as needed</li></ul>
<p>We are looking for a skilled Senior Marketing Programs Manager to join our client in Wilmington, Delaware. This role requires expertise in managing client relationships and overseeing various marketing campaigns, including print and digital initiatives. Candidates must have experience working in highly regulated industries such as Financial Services, and have experience working with direct mail. This role is 3 days per week in the </p><p><br></p><p>Responsibilities:</p><p>• Oversee the planning, execution, and optimization of print and direct mail campaigns to meet client objectives.</p><p>• Collaborate with print vendors and letter shops to ensure timely and cost-effective production of marketing materials.</p><p>• Manage client accounts and maintain strong relationships by addressing their needs and delivering exceptional service.</p><p>• Coordinate and execute digital and email marketing campaigns aimed at driving engagement and brand awareness.</p><p>• Develop and implement B2B marketing strategies that align with overall business goals.</p><p>• Monitor campaign performance, analyze results, and recommend adjustments to improve effectiveness.</p><p>• Lead project management efforts to ensure marketing initiatives are completed on time and within budget.</p><p>• Conduct market research to identify trends and opportunities for enhancing campaigns.</p><p>• Ensure brand consistency across all marketing efforts and materials.</p><p>• Work closely with cross-functional teams to align marketing strategies with business objectives.</p>
We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing.<br>• Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.<br>• Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights.<br>• Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments.<br>• Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter.<br>• Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards.<br>• Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making.<br>• Stay current with digital marketing trends and technologies to enhance campaign effectiveness.<br>• Communicate effectively with stakeholders to report progress and recommend improvements.<br>• Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies.
