<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify an <strong>Email Marketing Specialist</strong> <strong>(contract).</strong> In this role, you will support the execution, optimization, and reporting of email marketing campaigns across multiple audiences and business initiatives. This role will partner with Marketing, Operations, and cross-functional teams to deliver engaging email communications, improve campaign performance, and ensure best practices are followed throughout the campaign lifecycle. <strong>This role is onsite in Austin, Tx. </strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Coordinate the execution of email marketing campaigns, including audience segmentation, content setup, testing, scheduling, and deployment</li><li>Collaborate with marketing, creative, operations, and technology teams to ensure campaign alignment and consistency</li><li>Create, update, and maintain email templates, landing pages, audience segments, and subscription preferences</li><li>Monitor campaign performance and assist with reporting, analysis, and recommendations for improvement</li><li>Support A/B testing initiatives to improve engagement, conversion rates, and overall campaign effectiveness</li><li>Perform quality assurance reviews on email content, links, landing pages, and tracking parameters prior to launch</li><li>Assist with list management, audience hygiene, and deliverability best practices</li><li>Maintain campaign documentation, processes, and workflow procedures</li><li>Stay informed on email marketing trends, platform enhancements, and industry best practices</li><li>Identify opportunities to improve campaign execution, automation, and operational efficiency</li><li>Support special projects and additional marketing initiatives as needed</li></ul><p><br></p>
<p>Robert Half's Marketing & Creative client is seeking an Email Builder for a fully remote, 6-week, 20-hour-per-week contract opportunity. This role will support the execution of email marketing campaigns for a high-profile consumer-facing organization. The ideal candidate has experience building emails in Salesforce Marketing Cloud, working with HTML, and managing multiple projects in a fast-paced environment. This is a great opportunity for an email marketing candidate looking for a short-term remote engagement.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Build and deploy email campaigns in support of marketing, customer engagement, and revenue-generating initiatives.</li><li>Collaborate with cross-functional teams to develop and execute mobile-friendly email communications.</li><li>Ensure email campaigns align with brand standards, messaging guidelines, and quality expectations.</li><li>Perform testing and quality assurance prior to deployment.</li><li>Manage multiple campaigns and deadlines simultaneously while maintaining attention to detail.</li><li>Support audience segmentation, campaign execution, and ongoing email marketing initiatives.</li></ul>
We are looking for a Digital Marketing Manager to lead data-driven initiatives that strengthen brand visibility and customer engagement in Atlanta, Georgia. This role oversees multi-channel campaign strategy across email, paid media, and performance marketing while using analytics to guide decision-making. The ideal candidate brings a strong understanding of digital channels and a practical approach to optimizing results across the marketing funnel.<br><br>Responsibilities:<br>• Develop and manage integrated digital marketing plans that support audience growth, lead generation, and brand awareness goals.<br>• Lead the execution of email marketing programs, including campaign planning, audience segmentation, testing, and performance review.<br>• Oversee paid media efforts across Google Ads and paid social platforms, adjusting budgets and targeting to improve return on investment.<br>• Track, interpret, and report campaign performance using Google Analytics and other measurement tools to identify actionable insights.<br>• Partner with internal stakeholders to align digital initiatives with broader business objectives and promotional priorities.<br>• Monitor market trends, channel performance, and competitor activity to refine campaign strategy and uncover new opportunities.<br>• Optimize landing pages, ad creatives, and messaging based on engagement data, conversion metrics, and testing outcomes.
<p>About the Role</p><p>We are seeking a Digital Marketing Manager to develop, execute, and optimize multi-channel marketing campaigns that drive brand awareness, lead generation, and customer engagement.</p><p>Responsibilities</p><ul><li>Manage digital campaigns across paid search, social media, email, and display advertising</li><li>Develop SEO and SEM strategies to increase website traffic</li><li>Monitor campaign performance and make data-driven recommendations</li><li>Collaborate with creative, sales, and leadership teams</li><li>Manage digital marketing budgets and reporting</li></ul><p><br></p>
<p>We are actively building a network of experienced <strong>Digital Marketing Managers</strong> for potential upcoming opportunities with our clients. As new needs arise, these professionals will lead the planning, execution, and optimization of digital marketing initiatives that drive brand awareness, customer engagement, lead generation, and business growth. The ideal candidate combines expertise in digital strategy, paid media, website performance, marketing analytics, and marketing automation to deliver measurable results across multiple channels. This position is focused on developing and executing data-driven marketing strategies that support business objectives and revenue growth.</p><p><br></p><p><strong><u>Responsibilities</u></strong></p><ul><li>Lead and develop digital marketing teams, providing strategic direction, coaching, and performance management.</li><li>Own website content, user experience, CMS management, landing pages, and ongoing digital platform optimization.</li><li>Develop and execute lead generation strategies while tracking lead volume, conversion rates, and cost-per-lead performance.</li><li>Manage email marketing campaigns, drip programs, customer nurture journeys, and marketing automation initiatives.</li><li>Create and oversee digital content strategies, including blogs, SEO content, website content, and audience engagement campaigns.</li><li>Monitor and report on digital marketing KPIs, including website traffic, leads, engagement, conversions, and ROI.</li><li>Manage digital advertising partners, website vendors, agencies, photographers, videographers, and other third-party marketing partners.</li><li>Oversee SEO, SEM, local listings, digital mapping platforms, and online directory management.</li><li>Research and implement new digital marketing channels, technologies, AI tools, and automation opportunities.</li><li>Develop marketing workflows, reporting processes, and SOPs to improve efficiency, consistency, and scalability.</li></ul>
We are looking for a strategic Digital Marketing Manager to guide brand growth and customer engagement for a manufacturing organization in Eagan, Minnesota. This position will shape integrated marketing programs that connect retail, ecommerce, and direct-to-consumer audiences while strengthening overall market presence. The ideal candidate brings strong leadership in brand development, campaign execution, and performance-driven digital marketing, along with the ability to collaborate across teams and translate business goals into effective marketing initiatives.<br><br>Responsibilities:<br>• Direct brand planning and market positioning across product categories and customer touchpoints to ensure a consistent and compelling presence.<br>• Build and execute multi-channel marketing programs that support awareness, engagement, and revenue objectives across online and offline environments.<br>• Lead launch planning for new products, coordinating messaging, channel strategy, and execution for retail, ecommerce, and direct sales pathways.<br>• Manage campaigns across paid, owned, earned, and social channels, refining tactics to improve reach, response, and conversion.<br>• Partner with sales and internal stakeholders to create shopper-focused initiatives that strengthen customer relationships and support business growth.<br>• Oversee digital efforts such as email campaigns, paid social, Google Ads, website promotion, and customer acquisition programs to expand demand and online sales.<br>• Guide content development across formats including web copy, social posts, visual assets, product education materials, and campaign storytelling.<br>• Supervise external partners and internal marketing resources while keeping projects aligned with timelines, budgets, and brand standards.<br>• Analyze campaign performance, engagement trends, and key marketing metrics using tools such as Google Analytics to inform optimization and investment decisions.
<p>About the Role</p><p>We are seeking a Digital Marketing Manager to develop, execute, and optimize multi-channel marketing campaigns that drive brand awareness, lead generation, and customer engagement.</p><p>Responsibilities</p><ul><li>Manage digital campaigns across paid search, social media, email, and display advertising</li><li>Develop SEO and SEM strategies to increase website traffic</li><li>Monitor campaign performance and make data-driven recommendations</li><li>Collaborate with creative, sales, and leadership teams</li><li>Manage digital marketing budgets and reporting</li></ul><p><br></p>
<p>The Marketing Automation Manager is responsible for developing, managing, and optimizing marketing automation programs that support lead generation, customer engagement, and revenue growth. This role partners closely with marketing, sales, and other cross-functional teams to build effective campaigns, improve marketing processes, and leverage data to drive performance.</p><p>Key Responsibilities</p><ul><li>Develop and manage automated marketing campaigns, workflows, and lead-nurturing programs.</li><li>Build and maintain email campaigns, customer journeys, segmentation, and personalization strategies.</li><li>Manage marketing automation platforms and ensure data, integrations, and workflows function effectively.</li><li>Partner with Marketing and Sales teams to support lead generation, lead scoring, qualification, and lifecycle management.</li><li>Monitor campaign performance and provide reporting and insights on key metrics such as engagement, conversion, pipeline, and ROI.</li><li>Conduct testing and optimization of emails, workflows, landing pages, forms, and other campaign elements.</li><li>Maintain data quality, audience segmentation, and marketing database processes.</li><li>Collaborate with content, creative, digital, and analytics teams to execute integrated campaigns.</li><li>Identify opportunities to improve marketing processes through automation, personalization, and technology.</li><li>Stay current on marketing automation trends, best practices, and emerging technologies.</li></ul>
We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.<br><br>Responsibilities:<br>• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.<br>• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.<br>• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.<br>• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.<br>• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.<br>• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.<br>• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.<br>• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.<br>• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
<p>We are looking for an experienced Sr. Digital Marketing Manager to lead high-impact paid media initiatives that accelerate customer growth across multiple brands in Los Angeles, California. This role combines strategic planning with hands-on campaign management, requiring someone who can translate performance data into actionable decisions and meaningful business outcomes. The ideal candidate brings strong expertise in paid social, sharp analytical judgment, and the ability to work closely with cross-functional partners in a fast-moving environment.</p><p><br></p><p>Responsibilities:</p><p>• Lead the planning, launch, and ongoing optimization of large-scale paid media campaigns with a strong emphasis on paid social performance.</p><p>• Develop channel strategies, budget allocation recommendations, and testing plans that support acquisition goals and long-term growth.</p><p>• Manage campaigns directly within advertising platforms, monitor results closely, and make data-driven adjustments to improve efficiency and conversion performance.</p><p>• Partner with creative, ecommerce, analytics, and broader marketing teams to align media efforts with brand objectives and commercial priorities.</p><p>• Evaluate campaign results, identify trends, and present clear insights and recommendations to senior leaders and key stakeholders.</p><p>• Oversee media investment across multiple brands or business lines while balancing priorities, timelines, and performance expectations.</p><p>• Build reporting frameworks and dashboards that provide visibility into spend, returns, and growth opportunities.</p><p>• Contribute to team leadership by sharing best practices, improving workflows, and helping raise the overall quality of performance marketing execution.</p>
<p>We are seeking an experienced Communications Manager / Brand Transition Lead to support a major brand integration and portfolio transition initiative. This role will be responsible for driving internal and external communications, coordinating brand transition activities, supporting content development, and ensuring consistency across messaging, assets, and materials.</p><p>The ideal candidate is a strategic communicator and strong project manager with significant experience leading complex brand, communications, and go-to-market initiatives. <strong>Experience in the semiconductor industry is required.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead internal communications efforts to ensure alignment with organizational strategy and key business initiatives</li><li>Keep employees engaged and informed throughout brand and portfolio transition activities</li><li>Develop and publish content across websites, blogs, videos, photography, presentations, and related communication channels</li><li>Ensure consistency across all communications, branding, and messaging</li><li>Manage brand transition assets and coordinate with external agency partners as needed</li><li>Support website content development for a unified portfolio and brand presence</li><li>Coordinate trademark and brand registration processes in partnership with legal teams</li><li>Oversee brand transition activities across multiple office and building locations</li><li>Develop and update sales enablement materials, including brochures, customer-facing collateral, pitch decks, and landing pages</li><li>Create thought leadership and media messaging to support broader communications goals</li><li>Partner with leadership and cross-functional teams to determine what information should be shared, when it should be released, and how it should be communicated</li><li>Measure, analyze, and present the effectiveness of communication efforts</li><li>Publish timely company information including memos, directives, and organizational updates</li><li>Support value proposition development and articulation for combined offerings</li><li>Lead project management activities including weekly meetings, timelines, progress reporting, and stakeholder coordination</li></ul><p><br></p>
We are looking for a Marketing Manager to support a long-term contract opportunity in Washington, District of Columbia. This position will lead integrated marketing efforts for an assigned portfolio, shaping campaigns that strengthen brand visibility, expand audience reach, and support organizational goals. The role combines strategy, content development, digital execution, and performance analysis, making it ideal for a marketing specialist who can balance creative thinking with data-driven decision-making.<br><br>Responsibilities:<br>• Lead the planning and execution of multi-channel marketing initiatives for a designated portfolio, ensuring each effort aligns with broader business objectives.<br>• Create and refine promotional campaigns across digital platforms, including email, web, and social channels, with a focus on driving engagement and measurable results.<br>• Develop original marketing copy and messaging for a variety of collateral, ensuring consistency in tone, brand standards, and audience relevance.<br>• Identify target segments by reviewing prior engagement patterns, audience behavior, and demographic insights to improve campaign effectiveness.<br>• Coordinate timelines, deliverables, and production workflows for active marketing projects to keep initiatives on schedule.<br>• Provide guidance on visual direction and brand presentation for promotional materials in partnership with internal stakeholders and creative teams.<br>• Build, launch, and monitor automated marketing programs, while also maintaining and updating webpages as campaign needs evolve.<br>• Evaluate campaign outcomes through reporting and analytics, share insights with stakeholders, and recommend adjustments to improve future performance.<br>• Track program metrics, deadlines, expenses, and revenue associated with marketing initiatives, while supporting cross-department promotion of memberships, products, and services.
We are looking for a Marketing Manager to build and grow our brand presence in Dallas, Texas. In this role, you will shape local marketing strategy, bring campaigns to life through community partnerships and events, and ensure each initiative supports broader brand objectives. This position combines hands-on execution with leadership responsibilities, making it ideal for someone who enjoys both strategic planning and active market engagement.<br><br>Responsibilities:<br>• Develop and manage a year-round local marketing calendar for Dallas in partnership with national marketing leadership.<br>• Plan and execute city-specific campaigns, product launches, and promotional initiatives from initial concept through performance review.<br>• Create tailored marketing strategies for each campaign, introducing fresh ideas that strengthen local relevance and brand visibility.<br>• Build relationships with local businesses, creators, and community organizations to deliver meaningful brand partnerships and collaborations.<br>• Coordinate with public relations partners to increase awareness, generate media interest, and support campaign momentum.<br>• Lead marketing support for venue openings, community events, and pop-up activations to drive guest engagement before and after launch.<br>• Oversee local signage and visual merchandising needs, ensuring timely production, delivery, and installation in alignment with brand standards.<br>• Provide direction and coaching to the Social Media Specialist/Content Creator while partnering with national social teams to maintain brand consistency.<br>• Analyze guest feedback and campaign results, then share insights and recommendations to improve future marketing performance.
We are looking for a strategic and results-oriented Marketing Manager to lead initiatives that strengthen brand visibility and support business growth in Pompano Beach, Florida. This position blends creative planning with performance analysis, requiring someone who can shape multi-channel campaigns, guide priorities across teams, and turn market insights into effective action. The ideal candidate brings strong leadership, experience across digital and traditional marketing, and the ability to refine programs based on measurable outcomes.<br><br>Responsibilities:<br>• Create and lead integrated marketing plans that support revenue goals, expand brand presence, and encourage long-term customer engagement.<br>• Evaluate audience behavior, market conditions, and campaign performance to recommend informed adjustments and improve results.<br>• Administer marketing spend responsibly by prioritizing investments, tracking costs, and maximizing return across initiatives.<br>• Partner with sales, product, and creative stakeholders to maintain aligned messaging and deliver cohesive campaigns across channels.<br>• Measure success through relevant metrics and analytics tools, then optimize tactics based on performance data.<br>• Research competitors, industry developments, and emerging marketing approaches to identify opportunities and keep strategies current.<br>• Organize events and other promotional activities that strengthen relationships with customers and prospects.<br>• Travel as needed to support event execution, including occasional evening and weekend attendance.<br>• Provide direction to marketing team members through coaching, feedback, and day-to-day leadership.
We are looking for a Marketing Manager to lead franchise development marketing efforts in Atlanta, Georgia. This role blends strategic planning with hands-on execution, helping shape messaging, improve candidate engagement, and strengthen sales enablement across the prospect journey. The ideal candidate brings strong marketing judgment, cross-functional collaboration skills, and the ability to translate data and market insights into effective programs, content, and events.<br><br>Responsibilities:<br>• Shape integrated messaging frameworks with development leaders so communications stay consistent and effective across marketing, sales, and external channels.<br>• Track prospect interactions throughout the franchise candidate journey, uncover friction points, and implement improvements that increase engagement and conversion.<br>• Turn lead and candidate insights into targeted content plans, while measuring asset performance and refining materials based on results.<br>• Build, update, and organize franchise sales materials, including collateral and a centralized library of current brand-approved resources.<br>• Create tools and presentations that support real estate and site selection discussions with brokers, landlords, and other stakeholders.<br>• Plan and deliver prospect-facing experiences such as Discovery Days, webinars, conferences, and related events designed to inform and convert potential franchise owners.<br>• Partner with legal and brand teams to ensure all sales and marketing materials meet franchise compliance standards and reflect current brand positioning.<br>• Oversee budget planning, spending forecasts, and external partner relationships to keep projects on schedule, within budget, and aligned with business goals.<br>• Provide direction and quality oversight for team deliverables, while coaching direct reports and improving workflows, processes, and resource use.
We are looking for a Marketing Manager to lead demand generation and elevate market visibility for a growing B2B technology company in Plymouth, Minnesota. This role combines strategic planning with hands-on execution, working closely with sales, product, and leadership teams to build campaigns that strengthen pipeline performance and market presence. The ideal candidate brings strong business storytelling, digital marketing expertise, and a data-focused mindset to support growth across industrial and technical audiences.<br><br>Responsibilities:<br>• Develop and execute integrated marketing initiatives that increase lead generation, strengthen brand recognition, and contribute to revenue growth.<br>• Produce a wide range of marketing assets, including customer stories, product materials, presentation content, and website messaging tailored to technical and industrial buyers.<br>• Oversee marketing automation workflows, audience targeting, lead routing, and platform connectivity to improve campaign efficiency and follow-up.<br>• Measure campaign and channel performance through dashboards and reporting tools, then translate findings into practical recommendations for optimization.<br>• Partner with sales and product teams to align messaging, support go-to-market efforts, and equip customer-facing teams with effective collateral.<br>• Coordinate participation in trade shows, webinars, and industry events while supporting broader sales enablement programs.<br>• Apply AI-enabled tools and emerging technologies to streamline execution, enhance productivity, and improve overall marketing impact.<br>• Manage day-to-day marketing activities in an onsite environment in Plymouth, Minnesota, while contributing to cross-functional priorities and strategic initiatives.
We are looking for an experienced Marketing Manager to shape and lead integrated marketing and communications efforts for a mission-focused organization in St. Paul, Minnesota. This hybrid leadership role combines strategic planning, brand stewardship, audience engagement, and team development in a collaborative, fast-moving environment. The ideal candidate brings strong business judgment, exceptional communication skills, and the ability to translate organizational priorities into effective multi-channel campaigns.<br><br>Responsibilities:<br>• Create and lead comprehensive marketing, communications, and stakeholder outreach plans that align with organizational goals and audience needs.<br>• Advise senior leaders on messaging strategy and serve as a trusted partner for high-impact communication initiatives across the organization.<br>• Direct brand positioning, editorial quality, and content development to ensure a consistent voice across all public-facing and internal materials.<br>• Oversee communication efforts across digital platforms, internal channels, publications, social media, events, paid promotions, and external audience engagement.<br>• Track campaign outcomes, interpret performance data, and recommend improvements that strengthen reach, engagement, and overall effectiveness.<br>• Manage daily operations for the marketing and communications function, including workflow coordination, budgeting, vendor oversight, and resource planning.<br>• Lead, coach, and support a team of five marketing and communications professionals, fostering growth, accountability, and strong execution.<br>• Collaborate with digital content and user experience leaders to deliver cohesive and audience-centered experiences across communication touchpoints.
<p>We are looking for a Marketing Manager to lead brand-building and demand-generation efforts for a commercial art & interior design company in La Mirada, California. This position oversees daily marketing execution while shaping data-informed strategies that expand customer reach, strengthen engagement, and support long-term growth. The role works closely with creative, sales, operations, web, and production partners to translate business priorities into effective campaigns and measurable outcomes.</p><p><br></p><p>Responsibilities:</p><p>• Lead the planning and execution of integrated marketing initiatives that increase brand visibility, generate demand, and support customer engagement goals.</p><p>• Build and refine acquisition and retention strategies by analyzing campaign performance, audience behavior, and channel effectiveness.</p><p>• Partner with creative leadership to develop compelling messaging, campaign themes, and content plans that align with brand standards.</p><p>• Manage marketing calendars, priorities, and deliverables, ensuring projects move forward efficiently across multiple teams and external partners.</p><p>• Direct multi-channel campaign execution across digital and email marketing programs, monitoring results and adjusting tactics to improve performance.</p><p>• Define campaign requirements and success metrics, then report on outcomes with clear recommendations for future optimization.</p><p>• Coordinate with web, production, event, and technical teams to support launches, promotional initiatives, and marketing-related project needs.</p><p>• Oversee approved agency or freelance marketing resources, providing direction, feedback, and accountability for timely, high-quality execution.</p>
<p>We are looking for a highly skilled <strong>Email Automation Specialist</strong> for a 3–6 month contract with a dynamic client based in Atlanta. This role is built for a marketing operations professional who excels at building, deploying, and optimizing sophisticated lifecycle campaigns and automated workflows. You will take ownership of the technical execution of marketing campaigns, ensuring precise audience targeting and flawless delivery.</p><p>The ideal candidate must be local to the Atlanta area and comfortable working onsite three days a week, collaborating directly with cross-functional teams.</p>
<p>We are looking for a highly skilled <strong>Email Automation Specialist</strong> for a 3–6 month contract with a dynamic client based in Atlanta. This role is built for a marketing operations professional who excels at building, deploying, and optimizing sophisticated lifecycle campaigns and automated workflows. You will take ownership of the technical execution of marketing campaigns, ensuring precise audience targeting and flawless delivery.</p><p>The ideal candidate must be local to the Atlanta area and comfortable working onsite three days a week, collaborating directly with cross-functional teams.</p><p><br></p><p><strong> </strong></p><p><strong> </strong></p>
<p>We are seeking a results-driven Digital Marketing Manager to develop and execute growth strategies that drive customer acquisition, engagement, and revenue. This individual will leverage data, experimentation, and multi-channel marketing campaigns to accelerate business growth.</p><p>Responsibilities</p><ul><li>Develop and execute digital marketing strategies across paid, owned, and earned channels.</li><li>Manage customer acquisition campaigns through search, social, email, content, and display advertising.</li><li>Analyze campaign performance and optimize ROI using data-driven decision making.</li><li>Develop growth experiments and A/B testing initiatives.</li><li>Oversee marketing automation and lead nurturing programs.</li><li>Partner with sales, creative, and product teams to align campaign strategies.</li><li>Monitor industry trends and identify opportunities for growth.</li><li>Manage marketing budgets and forecasting.</li></ul><p><br></p>
<p>The Direct Mail Channel role is responsible for the end-to-end execution of direct mail campaigns, ensuring projects move accurately and efficiently from creative handoff through production and in-home delivery. This role serves as a key point of coordination across internal teams and external print/mail vendors, managing timelines, production requirements, testing, compliance, and potential risks. This is a hands-on campaign management role with no direct reports and offers the opportunity to grow into greater budget, vendor negotiation, and channel strategy responsibilities.</p><p>Job Responsibilities</p><ul><li>Manage multiple direct mail campaigns from creative handoff through data submission, print production, lettershop coordination, mailing, and final in-home delivery.</li><li>Own detailed campaign timelines, production schedules, mail class selection, indicia accuracy, USPS requirements, approvals, and vendor deadlines.</li><li>Coordinate across Marketing, Creative, Compliance, Product, Data, IT, Operations, Finance, and external print/mail partners to keep campaigns on track.</li><li>Support direct mail testing initiatives, including audience segmentation, offer and package testing, messaging variations, and control versus challenger campaigns.</li><li>Manage relationships with print and mail vendors, communicating specifications, approvals, revisions, deadlines, and quality expectations.</li></ul><p>Please apply today if you feel your background aligns well. Please call 515.706.4974 or go to the Robert Half website.</p>
<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
<p>We're partnering with a growing organization to hire a Marketo Marketing Automation Specialist who will own the execution, optimization, and reporting of email marketing and demand generation programs.</p><p>This is a highly hands-on role for someone who enjoys working in Marketo daily, building automated campaigns, managing lead nurture programs, and using data to improve marketing performance. The ideal candidate combines strong technical marketing skills with a passion for optimization, process improvement, and emerging AI technologies.</p><p><br></p><p>Responsibilities</p><ul><li>Build, QA, launch, and optimize email campaigns, nurture programs, landing pages, forms, and automated workflows in Marketo</li><li>Develop and manage audience segmentation, lead scoring, and lead nurturing programs</li><li>Monitor campaign performance and provide reporting and insights on engagement, conversion, and ROI</li><li>Manage contact lists, data imports, and data quality initiatives</li><li>Create and maintain reusable templates and marketing automation best practices</li><li>Execute A/B testing and continuous optimization of campaigns, audiences, and messaging</li><li>Partner with marketing stakeholders to support demand generation and lead development initiatives</li><li>Leverage AI and automation tools to improve campaign execution, reporting, and operational efficiency</li><li>Document processes and workflows to support scalability and consistency</li></ul><p><br></p><p><br></p><p><br></p><p><br></p>
We are looking for an experienced Marketing Automation Specialist to support marketing technology initiatives in Doylestown, Pennsylvania. This Long-term Contract position will focus on strengthening automated campaign execution, improving audience targeting, and expanding the value of Salesforce Marketing Cloud across the organization. The ideal candidate brings a practical, hands-on approach to optimizing platform performance and partnering with stakeholders to deliver effective, scalable marketing programs.<br><br>Responsibilities:<br>• Design and maintain automated marketing journeys that support customer acquisition, onboarding, and retention efforts.<br>• Create refined audience segments and structured data frameworks to enable highly targeted campaign execution.<br>• Develop and manage platform queries and related processes to ensure accurate campaign audiences and reliable performance.<br>• Collaborate with cross-functional teams to connect Salesforce Marketing Cloud with other business systems and improve data movement between platforms.<br>• Evaluate current automation workflows and recommend enhancements that increase efficiency, scalability, and campaign impact.<br>• Work closely with marketing partners to launch initiatives, translate business goals into platform solutions, and encourage broader use of marketing automation capabilities.<br>• Monitor campaign results and identify opportunities to improve engagement, delivery, and overall platform effectiveness.