We are looking for an experienced Digital Strategist to join our team on a long-term contract basis in Bloomington, Minnesota. In this role, you will develop and execute innovative digital strategies that drive business growth and engage target audiences. This position is ideal for someone with a strong background in digital marketing across both corporate and agency settings.<br><br>Responsibilities:<br>• Design and implement comprehensive digital strategies tailored to meet business objectives.<br>• Manage and optimize paid advertising campaigns, including paid search and display ads, to maximize ROI.<br>• Oversee the planning and execution of email marketing campaigns to enhance audience engagement.<br>• Develop and maintain digital best practices to ensure consistency and effectiveness across all platforms.<br>• Collaborate with internal teams to align digital initiatives with overall marketing goals.<br>• Analyze performance metrics to assess the success of digital campaigns and recommend improvements.<br>• Ensure the corporate website remains up-to-date, user-friendly, and aligned with brand standards.<br>• Identify and implement innovative digital solutions to stay ahead of industry trends.<br>• Provide strategic guidance on the adoption and integration of digital platforms.
<p><strong>SEO/Digital Strategist</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is looking for an experienced and data-driven <strong>SEO/Digital Strategist</strong> to join our team and elevate the online presence of our clients. This role blends deep hands-on SEO expertise with a strong grasp of broader digital marketing strategy. You'll lead performance-focused search initiatives, optimize user journeys, and help drive measurable results across search engines and digital channels.</p><p>Ideal candidates bring technical and content SEO skills, along with the ability to collaborate across teams to ensure that all efforts align for maximum visibility, engagement, and conversion.</p><p><strong>Key Responsibilities</strong></p><p><strong>Search Engine Optimization (SEO)</strong></p><ul><li>Develop and execute SEO strategies that align with client goals and deliver measurable ROI.</li><li>Conduct thorough SEO audits (technical, on-page, off-page) and translate findings into actionable improvements.</li><li>Perform ongoing keyword research, gap analysis, and competitive reviews to uncover new opportunities.</li><li>Monitor SEO campaign performance and provide strategic recommendations backed by analytics.</li><li>Optimize site architecture, metadata, internal linking, and other key on-page elements.</li><li>Collaborate with the development team to ensure technical SEO best practices are implemented on new and existing websites.</li><li>Partner with content strategists to align SEO and content marketing strategies.</li><li>Stay informed on algorithm changes, industry trends, and the evolving impact of AI on search behavior.</li></ul><p><strong>Digital Marketing & Integration</strong></p><ul><li>Ensure SEO strategies are integrated with broader digital marketing initiatives, including content, paid media, and email.</li><li>Analyze user journeys and web behavior to recommend UX and CRO improvements.</li><li>Utilize data and tools (Google Analytics, SEMrush, etc.) to support campaign optimization and reporting.</li><li>Assist with website audits, recommending improvements based on data and best practices.</li><li>Collaborate with cross-functional teams—account service, project managers, writers, designers, and developers—to deliver seamless solutions.</li></ul><p><strong>Position Requirements</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, or a related field.</li><li>4–5+ years of proven success in SEO, with a portfolio of measurable results.</li><li>Strong understanding of on-page, off-page, and technical SEO, including site audits and link-building.</li><li>Familiarity with HTML, CSS, and JavaScript from an SEO perspective.</li><li>Experience with tools like Google Search Console, Google Analytics, SEMrush, Moz, or similar platforms.</li><li>Ability to translate data into insights and communicate recommendations clearly.</li><li>Strong writing and proposal skills to support recommendations and new business opportunities.</li><li>Collaborative mindset with the ability to thrive in a team-oriented environment.</li><li>Bonus: Experience working with development teams and digital marketing tools/platforms (e.g., CMS, CRM, marketing automation).</li></ul>
<p>Robert Half is seeking a talented <strong>Digital Strategist</strong> for a contract role based in Arlington, VA. This position offers an exciting opportunity to develop and implement comprehensive digital strategies that drive measurable business results. If you have expertise in digital analytics, web auditing, paid media, and content strategy, and thrive in a collaborative environment, we encourage you to apply.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Conduct thorough web audits to evaluate website performance and identify improvement opportunities.</li><li>Develop and execute tailored digital strategies that align with client objectives and goals.</li><li>Manage paid media campaigns end-to-end, including planning, execution, and ongoing performance optimization.</li><li>Analyze campaign data using digital analytics tools to assess effectiveness and inform strategy adjustments.</li><li>Collaborate with creative and marketing teams to ensure digital content supports overall strategic goals.</li><li>Provide actionable insights and recommendations based on data-driven analysis to enhance digital results.</li><li>Stay current on industry trends, tools, and emerging technologies to continuously improve digital strategies.</li><li>Coordinate cross-functionally to ensure smooth execution and alignment of digital initiatives.</li><li>Monitor KPIs and prepare comprehensive performance reports for stakeholders and leadership.</li></ul><p><br></p><p><br></p><p><br></p>
<p>We are looking for a talented Digital Consultant on a contract basis to support our client in Farmington Hills, Michigan. In this role, you will collaborate closely with the HR department and other stakeholders to develop compelling marketing strategies and impactful employer branding content. This position is ideal for someone with a strong background in digital strategy who can help elevate branding efforts and drive engagement. This is a remote, part-time role, offering short-term employment. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute marketing strategies and campaigns to enhance brand visibility and engagement.</p><p>• Create visually appealing flyers, graphics, and social media videos showcasing the organization's values, services, and benefits.</p><p>• Collaborate with the HR team and other stakeholders to align content with broader branding goals.</p><p>• Manage and optimize digital advertising efforts, including Google Ads and website updates.</p><p>• Monitor and analyze performance metrics using tools like Google Analytics to refine strategies.</p><p>• Design and implement social media plans to effectively communicate the organization's message.</p><p>• Oversee the planning and execution of digital projects, ensuring timely delivery and quality outcomes.</p><p>• Provide expert guidance and training to enable the team to manage content independently over time.</p><p>• Stay updated on industry trends and best practices to ensure the organization's digital presence remains competitive.</p>
<p><strong>Job Title:</strong> Digital and Social Strategy Manager</p><p><strong>Location: </strong>Irving, TX </p><p><br></p><p><strong>About the Role</strong></p><p>We’re looking for a bold, creative, and strategic thinker to join our client's team as a Digital and Social Strategy Manager. This role is ideal for someone who thrives at the intersection of strategy and execution—someone who not only dreams up innovative campaigns but also rolls up their sleeves to bring them to life.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute digital and social strategies that drive engagement, brand awareness, and conversion.</li><li>Lead the ideation and implementation of creative, out-of-the-box campaigns across digital platforms.</li><li>Collaborate with internal teams and external partners to ensure cohesive brand messaging and execution.</li><li>Analyze performance metrics and optimize campaigns based on data-driven insights.</li><li>Stay ahead of digital trends and emerging platforms to keep our brand at the forefront of innovation.</li></ul><p><strong>What We’re Looking For</strong></p><ul><li>Proven experience in both agency and in-house environments.</li><li>A strong portfolio of digital and social campaigns—especially those you’ve personally executed.</li><li>Deep understanding of the grocery, CPG, FMCG, or similar industries.</li><li>A track record of innovative, unconventional campaign work that breaks through the noise.</li><li>Strong communication, collaboration, and project management skills.</li></ul><p><br></p><p><br></p>
<p>Digital Marketing Specialist (SEO, Social & Demand Generation)</p><p><strong>Job Type:</strong> Contract </p><p><strong>Start Date:</strong> ASAP </p><p><strong>Location:</strong> Fort Lauderdale, FL </p><p><strong>Schedule:</strong> Flexible (preference for meeting in person 1 time per week)</p><p>30-40hrs a week</p><p><br></p><p>Overview</p><p>We are seeking a creative and results-driven Digital Marketing Specialist to optimize our website traffic and conversions, and to assist with social media efforts. We are looking for an innovative individual who can think outside the box to maximize organic growth through Google and other search-driven strategies, moving away from traditional marketing methods.</p><p><br></p>
We are looking for a skilled Senior Media Analyst to join our team on a contract basis in Minneapolis, Minnesota. In this role, you will leverage your expertise in competitive media research and digital strategy to drive impactful results. The ideal candidate will excel in analyzing media performance while creating innovative visualizations to represent channel activities.<br><br>Responsibilities:<br>• Conduct in-depth competitive media research across various platforms to identify trends and opportunities.<br>• Develop strategic digital media plans to enhance campaign effectiveness and audience engagement.<br>• Utilize tools such as Vivvix (Kantar), Pathmatics, MediaRadar, SEMrush, and AdClarity to gather and analyze data.<br>• Create prototype data visualizations that effectively showcase paid and owned channel activities.<br>• Collaborate with cross-functional teams to align media strategies with broader business objectives.<br>• Monitor and evaluate the performance of social media campaigns, ensuring alignment with goals.<br>• Provide actionable insights and recommendations based on detailed analytics.<br>• Stay updated on the latest trends and tools in social media and digital marketing.<br>• Act as a self-starter, proactively identifying areas for improvement and innovation.<br>• Ensure all media strategies are executed within established timelines and budgets.
We are looking for an experienced Digital Marketing Manager to spearhead our online marketing initiatives and drive our brand forward. This role is ideal for a creative and strategic thinker who thrives in a dynamic, growth-oriented environment and is passionate about leveraging modern marketing tools to achieve business success. Based in Alpharetta, Georgia, this position offers the opportunity to make a significant impact on our digital strategy while collaborating closely with leadership.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive revenue growth.<br>• Manage and optimize web content, social media channels, and blog strategies to align with business objectives.<br>• Plan and execute targeted digital advertising campaigns, including paid social and Google Ads.<br>• Refresh brand messaging to highlight the company’s SaaS platform and digital capabilities.<br>• Design and execute marketing campaigns aimed at increasing product upgrades, platform adoption, and customer conversions.<br>• Coordinate sponsorships and tradeshow participation to expand brand reach and industry presence.<br>• Collaborate with internal teams to transform business updates into engaging outbound content.<br>• Analyze and report on marketing performance using tools like Google Analytics to ensure campaigns meet goals.<br>• Contribute to the development of a cohesive and modern marketing voice for the company.<br>• Stay updated on industry trends and emerging technologies to continuously refine marketing strategies.
We are looking for a dynamic and results-driven Marketing Manager to lead innovative marketing strategies and drive brand growth. Based in Boca Raton, Florida, this role is ideal for someone with a passion for creating impactful campaigns, enabling sales teams, and developing product messaging that resonates with diverse audiences. The ideal candidate will thrive in a fast-paced environment and collaborate effectively across departments to achieve strategic goals.<br><br>Responsibilities:<br>• Equip sales teams with updated product materials, presentations, and messaging to enhance customer engagement.<br>• Manage customer databases and lead qualification processes while supporting lead generation initiatives.<br>• Oversee the creation and maintenance of sales tools, including dashboards, proposals, and sales decks.<br>• Assist sales teams with demos, pitches, and negotiations to ensure successful client interactions.<br>• Train sales staff on product features, marketing strategies, and platform usage.<br>• Execute integrated marketing campaigns to boost lead generation and strengthen brand visibility.<br>• Plan and manage trade shows and events, handling logistics, collateral development, and media preparation.<br>• Lead digital marketing efforts, including paid advertising and campaign optimization using analytics tools.<br>• Develop product messaging and positioning tailored to various industries and international markets.<br>• Collaborate with product, engineering, and executive teams to ensure brand consistency and alignment.
<p>We are looking for a skilled Digital Media Buyer (Programmatic). In this role, you will oversee the planning, execution, and optimization of digital media campaigns to enhance brand visibility and drive results. The ideal candidate will possess a deep understanding of programmatic buying and digital advertising strategies to ensure the success of marketing initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive digital media plans to meet campaign goals and objectives.</p><p>• Manage programmatic buying processes and optimize performance across multiple platforms.</p><p>• Analyze campaign data using tools like Comscore and Facebook Insights to assess effectiveness and identify areas for improvement.</p><p>• Collaborate with internal teams to align media strategies with overall marketing and brand goals.</p><p>• Oversee the use of DoubleClick for Publishers (DFP) to manage and track ad placements.</p><p>• Monitor and adjust campaigns to ensure they remain within budget while achieving desired outcomes.</p><p>• Generate detailed reports on campaign performance and provide actionable insights to stakeholders.</p><p>• Stay informed on industry trends and emerging technologies to incorporate innovative strategies into campaigns.</p><p>• Coordinate with vendors and external partners to ensure seamless execution of media plans.</p>
We are looking for an innovative Digital Marketing Manager to lead branding, communication, and business growth efforts in a dynamic manufacturing environment. This role combines strategic planning with hands-on execution to enhance brand visibility, attract customers, and foster team collaboration. The ideal candidate is highly creative, organized, and adept at leveraging digital platforms to maximize impact.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital marketing strategies to drive brand growth and business development.<br>• Manage social media platforms, ensuring consistent brand messaging and engagement.<br>• Oversee the creation and execution of email campaigns to support marketing initiatives.<br>• Optimize paid advertising campaigns, including Google Ads and social media promotions, to maximize ROI.<br>• Analyze performance metrics using tools such as Google Analytics to refine strategies and improve outcomes.<br>• Collaborate with the Design Team to create compelling visual and written content for marketing campaigns.<br>• Maintain brand standards across all digital communication channels.<br>• Build strong relationships with internal teams to foster collaboration and align marketing goals with company objectives.<br>• Generate innovative ideas for campaigns that attract clients and candidates.<br>• Stay updated on industry trends and emerging technologies to enhance marketing efforts.
Position: Marketing Project Coordinator<br>Location: Kansas City, MO --- Hybrid<br>Salary: up to $65,000 base annual salary + excellent benefits<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br><br>Are you passionate about connecting strategy with creativity to drive impactful marketing solutions? We’re seeking a Marketing Coordinator to join our client company dynamic team and play an integral role in managing data-driven and innovative campaigns that deliver lasting results.<br><br>Key Responsibilities:<br> • Coordinate complex, integrated marketing campaigns using digital, print, paid/organic media, and web strategies.<br> • Oversee and execute digital campaigns, email marketing, social media schedules, and web development projects aligned with client objectives.<br> • Maintain production schedules, ensuring deliverables are timely, accurate, and within scope.<br> • Collaborate across teams to streamline project workflows and align with broader goals.<br> • Act as a secondary point of contact for clients, building familiarity with their strategic goals, products, and culture.<br> • Provide project management and client support to senior leadership as needed.<br>What You Bring:<br> • Education & Experience: Bachelor’s degree in marketing or 5–7 years of equivalent work experience preferred. Minimum of 3–5 years in an agency or corporate marketing environment highly desired.<br> • Skill Set: Proficiency in Microsoft Office tools, Adobe Creative Suite, WordPress, and web solutions. Strong organizational abilities paired with excellent written and verbal communication skills.<br> • Detail-driven team player with creative and strategic thinking ability. Motivated, self-starting mindset ready to adapt and grow in a collaborative workspace.<br><br>Why Work with Us?<br>When you partner with Robert Half, you gain access to a robust network of employers across the nation who trust us to find their best and brightest. We’ll connect you to opportunities not yet publicly posted, advocate for your skills, and support you with interview preparation and personalized career advice. Apply today to explore this opportunity and join a workplace that's as motivated as you are!<br>Ready to grow your career? Submit your resume now — let’s get started!<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654 or mobile: 515-771-8142. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
A boutique healthcare advisory firm is seeking a results-driven Vice President to lead strategic healthcare IT and operational consulting engagements with major health systems across the country. Our clients include integrated delivery networks (IDNs), academic medical centers, pediatric systems, and other complex provider organizations. We are growing and looking for senior leaders who can deliver measurable outcomes, build lasting client relationships, and guide organizations through digital transformation and IT optimization efforts. This role blends client delivery, relationship management, and thought leadership. The Vice President will serve as the primary point of contact for healthcare executives, oversee project execution, and help drive internal team development. The ideal candidate is a self-starter who thrives in a fast-paced consulting environment and is motivated by impact, collaboration, and continuous improvement. Key Responsibilities: Lead IT advisory and transformation engagements, including: Strategic IT planning and roadmap development Operational assessments and performance improvement Application/vendor strategy and rationalization Cost optimization, especially non-labor IT spend Data-driven workforce alignment and benchmarking Serve as the senior advisor to health system CIOs, CFOs, and other executives Drive project execution while ensuring a best-in-class client experience Foster collaboration between client stakeholders and internal teams Identify follow-on opportunities within accounts through trust-based relationships Contribute to business development via detail oriented networks and thought leadership
<p>SEO Strategy Lead – Digital Growth & Optimization</p><p>📍 Location: Metro Detroit, Michigan </p><p>💼 Type: Full-Time</p><p>💰 Salary Range: $67,000 – $84,000</p><p><br></p><p>About the Role</p><p>A fast-growing digital organization is seeking a results-driven SEO Strategy Lead to take ownership of organic search performance across a portfolio of marketing websites. This role is ideal for a strategic thinker who thrives on data, collaboration, and staying ahead of search engine trends.</p><p><br></p><p>You’ll work cross-functionally with content, web, and media teams to shape and execute a unified SEO strategy that drives visibility, engagement, and conversion. If you’re passionate about search, love solving complex problems, and want to make a measurable impact, we want to hear from you.</p><p><br></p><p>What You’ll Do</p><p>Design and implement comprehensive SEO strategies aligned with business goals</p><p>Collaborate with internal teams and external partners to optimize site structure, content, and performance</p><p>Lead keyword research, content planning, and technical audits</p><p>Monitor and report on SEO KPIs including traffic, rankings, and conversions</p><p>Stay current on algorithm updates and industry trends to maintain a competitive edge</p><p>Guide and mentor junior SEO team members</p><p>Partner with paid and social media teams to ensure integrated digital campaigns</p><p>What You Bring</p><p>5+ years of hands-on SEO experience, ideally in a fast-paced or enterprise environment</p><p>Strong command of SEO tools (e.g., Google Search Console, GA4, BrightEdge, Moz)</p><p>Working knowledge of HTML, CSS, and JavaScript</p><p>Advanced Excel skills and comfort working with large datasets</p><p>Ability to translate data into actionable insights and communicate them clearly</p><p>Experience collaborating with cross-functional teams and external vendors</p><p>Bonus: SEO certifications or agency background</p><p><br></p><p>Opportunity to lead SEO strategy for a high-impact digital brand</p><p>Collaborative, inclusive culture that values innovation and initiative</p><p>Competitive salary and benefits package</p><p>Room for growth and leadership</p>
<p>We are looking for a dynamic B2B Marketing & Brand Manager to join our client's team in Troy, Michigan. This long-term position offers an exciting opportunity to lead brand strategy and marketing efforts for a growing brand and company. The ideal candidate will bring creativity, leadership, and strategic thinking to enhance brand positioning and drive impactful marketing initiatives. This is a long-term B2B Marketing & Brand Manager role that will be onsite 5 days per week in Troy, leading a sales and marketing team in a major growth stage. This person will help to shape the future of the brand, company partnerships, lead generation and sales practices, as well as the company culture, events, and reputation. This is an exciting role for a candidate looking to build something meaningful within marketing and technology industries. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive B2B marketing strategies to strengthen brand awareness and market presence.</p><p>• Plan and manage marketing campaigns across digital platforms, including email campaigns and social media.</p><p>• Lead the creation and curation of engaging content for blogs, websites, and marketing materials.</p><p>• Oversee the company's brand experience by managing digital and environmental branding aspects.</p><p>• Coordinate community engagement efforts, including public relations and event strategies.</p><p>• Support the sales and marketing teams in driving lead generation and business development activities.</p><p>• Build and maintain brand partnerships to enhance visibility and collaboration.</p><p>• Manage marketing events from strategy to execution, ensuring alignment with organizational goals.</p><p>• Mentor and guide team members to foster a culture of creativity and collaboration.</p><p>• Utilize tools like Adobe Creative Cloud, Canva, HubSpot, and WordPress to deliver high-quality marketing outputs.</p>
<p>Robert Half is expanding its network of Marketing Automation talent to support upcoming client initiatives. This is not a job order for a specific role but an invitation to join our talent network. By becoming part of our network, you’ll gain access to exciting opportunities with forward-thinking organizations seeking expertise in marketing automation strategy and implementation. If you’re a results-oriented marketer passionate about leveraging tools and platforms to optimize marketing efforts, this opportunity is for you!</p><p><br></p><p><strong>Key Responsibilities: </strong></p><p>As part of future opportunities within our talent network, you may be involved in:</p><ul><li>Designing and implementing automated marketing campaigns across email, SMS, social media, and other digital channels to drive lead generation and customer engagement</li><li>Developing and maintaining workflows, lead scoring models, and segmentation strategies to deliver personalized experiences at scale</li><li>Managing marketing automation platforms (like HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud) and ensuring seamless integration with CRM systems</li><li>Collaborating with marketing and sales teams to align automation strategies with overall business goals</li><li>Analyzing campaign performance through KPIs and implementing optimizations to improve open rates, click-through rates, and conversions</li><li>Conducting A/B testing to refine subject lines, content, CTAs, and delivery schedules for peak effectiveness</li><li>Auditing and improving data hygiene within marketing databases to maintain compliance with privacy regulations such as GDPR and CCPA</li><li>Creating comprehensive reporting dashboards for executives to visualize marketing ROI and overall campaign performance</li><li>Partnering with creative teams to deliver compelling, brand-consistent content across automated campaigns</li><li>Serving as a subject matter expert on current trends and advancements in marketing automation including AI-driven tools and advanced personalization techniques</li></ul><p><strong>Why Join the Robert Half Talent Network?</strong></p><ul><li>Gain access to exclusive opportunities with top-tier organizations that align with your skills and career aspirations</li><li>Receive personalized support from our staffing professionals to connect you with roles that fit your goals</li><li>Enjoy flexibility in exploring contract, project-based, or full-time opportunities</li><li>Stay informed about innovative and impactful projects in driving marketing automation advancements</li></ul><p>Are you ready to elevate your career in <strong>Marketing Automation</strong>? Submit your resume today and become part of Robert Half’s thriving talent network! Let us connect you with innovative and impactful projects.</p>
We are looking for an experienced and driven Director of Marketing to join our team in Los Angeles, California. This is a Contract to permanent position, offering an exciting opportunity to lead marketing initiatives and drive brand growth. The ideal candidate will bring creativity, energy, and a proven track record of success in digital marketing and strategy.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive business growth.<br>• Oversee social media campaigns, ensuring consistent engagement and alignment with company goals.<br>• Utilize Google Analytics and other tools to measure marketing performance and identify areas for improvement.<br>• Collaborate with cross-functional teams to create innovative marketing content and materials.<br>• Lead B2B marketing efforts to expand partnerships and client relationships.<br>• Manage digital marketing channels, including paid advertising, SEO, and email campaigns.<br>• Monitor industry trends, particularly in real estate, property management, or hospitality, to inform marketing strategies.<br>• Build and maintain strong brand awareness through targeted campaigns and initiatives.<br>• Identify opportunities for growth and develop actionable plans to achieve them.<br>• Train and mentor marketing team members, fostering skill development and collaboration.
<p>We are looking for a dynamic and innovative Fractional Chief Marketing Officer (CMO) to join our team on an ongoing contract basis. This role requires a strategic thinker capable of designing and implementing effective marketing strategies to drive growth and enhance brand presence. This role will be 100% remote and average between 15-25 hours per week; shaping marketing initiatives in a collaborative and results-driven environment.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute a comprehensive marketing strategy tailored to the organization’s goals and objectives.</p><p>• Lead the creation of engaging content, including newsletters, blog posts, and LinkedIn updates, to enhance brand visibility.</p><p>• Oversee digital marketing campaigns, with a focus on paid LinkedIn advertising and integrated marketing efforts.</p><p>• Analyze market trends and provide insights to optimize B2B marketing channels and sales funnels.</p><p>• Collaborate with senior strategy and copywriting teams to ensure alignment with business objectives.</p><p>• Establish governance and accountability frameworks to evaluate the effectiveness of marketing initiatives.</p><p>• Provide strategic guidance on branding, sustainability, and channel marketing approaches.</p><p>• Foster innovation by identifying opportunities for growth within service-based business models.</p><p>• Act as a quick study to understand the company’s unique industry and competitive landscape.</p><p>• Support senior management in developing marketing materials for RFPs and other business development activities.</p>
<p>Robert Half Marketing and Creative has a client that is looking for an experienced and innovative Director of Marketing/Communications to spearhead dynamic marketing initiatives within the casino and gaming industry. This role requires a strategic thinker with a deep understanding of consumer behavior and a proven ability to drive brand growth, customer engagement, and revenue. The successful candidate will lead a team, oversee marketing operations, and align strategies with broader business goals.</p><p><br></p><p>Responsibilities:</p><p>• Design and execute comprehensive marketing strategies that align with the casino’s brand identity and revenue objectives.</p><p>• Analyze industry trends to adapt and refine marketing approaches for sustained competitiveness.</p><p>• Develop and manage targeted campaigns, including promotions, events, loyalty programs, and digital marketing tailored to the gaming audience.</p><p>• Strengthen the casino’s brand presence across digital, physical, and on-site platforms with consistent messaging and visuals.</p><p>• Lead and mentor a team of marketing professionals, fostering creativity and collaboration.</p><p>• Collaborate with departments like operations, customer service, and IT to ensure marketing efforts support organizational goals.</p><p>• Utilize analytics tools to assess campaign effectiveness, customer behaviors, and market opportunities, refining strategies accordingly.</p><p>• Oversee digital marketing efforts such as SEO, social media, and website optimization to enhance customer engagement.</p><p>• Ensure all marketing activities comply with gaming industry regulations and obtain necessary approvals for promotional materials.</p><p>• Prepare insightful reports on marketing performance to inform and guide senior leadership.</p>
We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.<br>• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.<br>• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.<br>• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.<br>• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.<br>• Collaborate with cross-functional teams to create impactful marketing collateral and content.<br>• Monitor market trends and competitor activities to identify opportunities and refine strategies.<br>• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.<br>• Manage budgets effectively, allocating resources to maximize ROI.<br>• Provide leadership and mentorship to the marketing team, fostering growth and development.
We are looking for a skilled Copywriter to join our team in Columbus, Ohio, on a contract basis. In this role, you will create compelling and effective content that aligns with marketing strategies and engages target audiences. Collaborating with cross-functional teams, you will ensure all materials meet quality standards and reflect brand identity.<br><br>Responsibilities:<br>• Develop and edit high-quality content for various platforms, including websites, internal communications, and marketing campaigns.<br>• Conduct research to understand target audiences, market trends, and competitors, ensuring content is tailored to achieve strategic goals.<br>• Collaborate with stakeholders to plan and execute marketing campaigns that align with brand objectives.<br>• Proofread and perform quality control on all written materials to ensure accuracy and consistency.<br>• Handle ad hoc content requests and provide creative solutions to meet project needs.<br>• Create materials that enhance brand awareness and effectively communicate benefit functions to customers.<br>• Work closely with designers and marketers to ensure cohesive messaging across all channels.<br>• Utilize digital tools and strategies to optimize content performance and engagement.<br>• Monitor and respond to queries related to content to maintain customer satisfaction.<br>• Ensure all content complies with marketing strategies and adheres to established guidelines.
<p>Our client is searching for a tenured B2B content strategist to join their team and help them level up their game. This would be a resource who can speak to evaluating the current state of content strategy and then weighing in on best practices. Initially a 3 month engagement, there is an opportunity for extension depending on budget and performance. </p><p><br></p><p>Role/focus:</p><p><br></p><p>• Currently they are running with a dispersed model, where content strategy is being handled by multiple teams. </p><p>• Campaigns are done at the segment level (health plans, providers, etc.)</p><p>• Goal is to bring someone in who can partner with the segment campaign managers, sales, and account managers to examine the existing strategy. </p><p>• They’d then look at campaign goals and annual targets, determine the intended message, pin down how much demand generation is needed, the average deal size, the sales cycle, and find the gaps</p><p>• Once that is determined, bring it to life with holistic content strategy, e.g. a series of webinars, ebooks, interactive product demonstrations, white papers, case studies, etc.</p><p>• Build campaigns that reflect revenue objectives, bearing in mind product launches and offerings</p><p><br></p><p><br></p>
<p>We are looking for an experienced Content Marketing Manager to join our client's fast-growing marketing team in Ann Arbor, Michigan. This position offers the opportunity to lead strategic content initiatives, collaborate closely with a dynamic team, and drive impactful marketing campaigns. The ideal candidate will excel in fast-paced environments and bring a strong background in content strategy, development, and integrated marketing. This is an exciting role where the Content Marketing Manager can utilize content and data that has been curated for years and implement a better strategy, plan, and content calendar for the organization. This is an ideal role for Content Strategists in the Ann Arbor area looking for a hybrid position on a growing marketing team. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive content strategies that align with organizational goals.</p><p>• Oversee the creation and management of a content calendar, ensuring timely delivery across all channels.</p><p>• Collaborate with the social media team to craft cohesive organic and paid social campaigns.</p><p>• Create and manage PR strategies, including press releases and billboard messaging.</p><p>• Coordinate with writers and other team members to ensure high-quality, impactful content production.</p><p>• Analyze and optimize content performance using data-driven insights.</p><p>• Leverage AI tools and platforms to enhance content creation and strategy.</p><p>• Maintain brand consistency across all marketing materials and communications.</p><p>• Monitor industry trends to inform innovative content approaches.</p><p>• Lead integrated marketing efforts to unify messaging across various channels.</p>
We are looking for an experienced Staff Product Designer to join our team in Hopkins, Minnesota. This long-term contract position requires a highly skilled and detail-oriented individual who excels in strategic product design and shaping impactful user experiences. You will play a key role in defining product strategies and collaborating with cross-functional teams to deliver innovative solutions tailored to the needs of financial advisors.<br><br>Responsibilities:<br>• Apply human-centered design principles to create innovative solutions and influence design-driven decision-making within digital product teams.<br>• Develop and refine strategic design concepts that align with business and technology goals while driving the overall digital design strategy.<br>• Collaborate closely with product and engineering leaders to shape the portfolio management experience for financial advisors.<br>• Conduct and guide design research activities to gather insights and inform strategic decisions.<br>• Create iterative prototypes to clarify product concepts and enhance user experience strategies.<br>• Present design ideas effectively to stakeholders across all organizational levels, demonstrating confidence and clarity.<br>• Mentor less experienced team members by providing guidance on best practices and methodologies.<br>• Facilitate collaboration within cross-functional teams using strong design facilitation and storytelling skills.<br>• Model leadership competencies, fostering a culture of continuous improvement and exceptional engagement.<br>• Uphold the organization's values and ensure trust and reputation remain strong with clients.
