197 results for Digital Marketing Specialist

Digital Marketing Specialist Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. Responsibilities: <ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul>

Digital Marketing Specialist We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Google Analytics and Google Ads to join our growing marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that drive traffic, generate leads, and improve brand awareness. If you're data-savvy, creative, and passionate about performance marketing, we’d love to meet you!Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns across Google Ads (Search, Display, YouTube, and Shopping).</li><li>Monitor and analyze campaign performance using Google Analytics and other tools to track KPIs and ROI.</li><li>Conduct keyword research, competitor analysis, and audience segmentation to maximize campaign effectiveness.</li><li>Create compelling ad copy, A/B test creatives, and landing pages to improve CTR and conversion rates.</li><li>Develop and maintain regular performance reports, dashboards, and insights to guide marketing decisions.</li><li>Collaborate with content, design, and web development teams to ensure consistent messaging and brand alignment across campaigns.</li><li>Stay current with the latest trends and best practices in digital marketing, Google Ads updates, and analytics tools.</li></ul>

Digital Marketing Specialist We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports. Responsibilities: • Collaborate with vendor partners to plan, develop and execute digital marketing campaigns, focusing on Paid Search, Programmatic Display Advertising, and Paid Social advertising. • Develop and strategize test campaigns including ad copy, creative, offers, and landing pages to improve key metrics across all campaigns. • Liaise with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms. • Work in collaboration with internal teams to implement new digital advertising programs. • Monitor compliance for active ads across all brands. • Apply a data-driven, quantitative approach to digital advertising. • Generate campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals. • Collaborate with marketing field partners to analyze programs and recommend updates to creative, offers, and other program tactics. • Assist with the allocation of monthly and quarterly budgets. • Maximize the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers.

Digital Marketing Specialist & Administrative Assistant Digital Marketing Specialist & Administrative Assistant We are looking for an experienced and detail-oriented Digital Marketing Specialist & Administrative Assistant to join our dynamic team. If you're a talented marketing professional looking for a new challenge, we would love to hear from you. Apply today! Responsibilities:<ul><li>Work closely with senior management to support daily operations.</li><li>Manage and update the company website using WordPress CMS.</li><li>Handle content management for the website, including SEO optimization.</li><li>Maintain and follow up on Salesforce CRM.</li><li>Promote trade show events, wins, and acquisitions on LinkedIn and other social media platforms.</li><li>Assist with design content creation, leveraging your design background.</li><li>Split duties evenly between digital marketing and administrative tasks.</li><li>Provide front office and executive support.</li><li>Create PowerPoint presentations for executives.</li></ul>

Digital Marketing Specialist We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns. Key Responsibilities:Social Media Strategy & Execution:<ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul> Paid Search Strategy & Management:<ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul>

Senior Digital Marketing Specialist – Paid Search We are seeking a Senior Digital Marketing Specialist – Paid Search to join our team located in Clearwater, Florida, 33765, United States. In this role, you will play a crucial part in designing, implementing, and refining Google Ads campaigns for our clients in the dental industry. You will use data to generate insights, manage a portfolio of clients, and collaborate closely with internal teams to align campaigns with client objectives. Responsibilities: • Develop, implement, and manage Google Ads campaigns, effectively managing budgets. • Work with internal teams such as the Account Management and creative team to communicate campaign results and suggest strategies. • Lead campaign strategy and management, including the analysis and refinement of targeting, bidding strategies, and ad copy to meet client KPIs. • Conduct comprehensive keyword research and analysis to identify opportunities for campaign improvement. • Monitor and analyze campaign performance metrics to identify trends and insights that can be acted upon. • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to optimize performance. • Collaborate with the creative team to create high-performing ad copy and visuals. • Generate detailed performance reports and present findings to internal stakeholders and clients. • Stay updated on industry trends, Google Ads updates, and emerging technologies. • Identify opportunities to expand campaigns or introduce new strategies based on data insights. • Provide guidance and mentorship to entry level team members in paid search best practices.

Digital Marketing Specialist Robert Half's client operates in the telecommunications and broadband services industry and is seeking a strategic and detail-oriented Marketing Coordinator to support the execution and planning of marketing initiatives across various channels. This role will assist with marketing strategy, campaign execution, creative development, ad placements, database segmentation, and media planning. The ideal candidate should have a strong understanding of both traditional and digital marketing and possess hands-on experience with social media platforms.Key Responsibilities:<ul><li>Assist in the execution and development of marketing strategies across multiple platforms.</li><li>Support creative development for campaigns, including advertising, branding, and promotional materials.</li><li>Oversee and manage database segmentation for targeted marketing efforts.</li><li>Coordinate and track upsell initiatives and direct mail campaigns to drive customer engagement.</li><li>Manage and maintain the marketing and event calendar, ensuring alignment with business objectives.</li><li>Plan and execute special events and trade shows, leading logistical efforts and promotional strategies.</li><li>Support media planning and campaign execution, collaborating with internal teams and external agencies.</li><li>Monitor and analyze sales data and campaign performance, providing actionable insights.</li><li>Maintain and update social media accounts, ensuring brand consistency and engagement.</li><li>Assist with content creation, email marketing, and other digital marketing initiatives.</li><li>Work closely with stakeholders to ensure marketing efforts align with overall company goals.</li></ul>

Digital Marketing Manager Robert Half is seeking a Full Time/Direct Hire Digital Marketing Manager with one of our clients on-site in Atlanta, GA. The Digital Marketing Manager drives the execution and optimization of omnichannel marketing campaigns that grow audience engagement, brand awareness, and lead generation. This role oversees the digital strategy across SEO, paid media, email, website optimization, and analytics. The ideal candidate is a data-driven marketer with a strong grasp of digital tools and a creative approach to testing and innovation. Key Responsibilities:<ul><li>Develop and implement a holistic digital marketing strategy across paid search, display, social media, email, and web.</li><li>Lead SEO/SEM initiatives to increase organic traffic and improve search rankings.</li><li>Own the website’s performance, UX enhancements, and content optimization in collaboration with internal or external development teams.</li><li>Plan, launch, and optimize paid media campaigns in Google Ads, Meta, LinkedIn, or programmatic platforms.</li><li>Analyze campaign performance and report on KPIs such as CTR, conversion rate, CAC, and ROI.</li><li>Collaborate with content, creative, and product marketing to ensure consistent messaging and brand alignment across channels.</li><li>Manage marketing tech stack including CRM, CMS, and analytics platforms.</li></ul>

Digital Marketing Manager Agency in Boston, MA looking for a Digital Marketing Manager with 5 years of experience. Agency experience or professional services industry highly preferred.

Digital Marketing Manager We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role. Responsibilities: • Lead the strategic analysis and reporting of digital customer journeys • Ensure the optimization and accuracy of data management • Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic • Develop robust tracking solutions and navigate privacy regulations • Manage marketing analytics tools and maintain data accuracy • Direct the creation of dashboards and data visualization • Spearhead A/B testing and tagging initiatives • Oversee a team and maintain budget accountability • Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition • Ensure brand awareness and consumer awareness through effective campaign planning.

Digital Marketing Manager We are looking for a skilled Digital Marketing Manager to lead and execute innovative online marketing strategies. Based in Duluth, Georgia, this role requires a creative thinker with a strong analytical mindset to enhance brand visibility and drive measurable results. The ideal candidate will have a proven track record of managing campaigns across multiple digital platforms. Responsibilities: • Develop and implement comprehensive digital marketing strategies to achieve business objectives. • Manage and optimize campaigns on platforms such as Google Ads and Bing Ads to maximize ROI. • Leverage analytics tools to track campaign performance and provide actionable insights. • Oversee content creation and updates using content management systems (CMS). • Utilize Facebook Insights and other social media tools to monitor engagement and audience growth. • Plan and execute targeted advertising campaigns to enhance brand awareness. • Collaborate with cross-functional teams to ensure brand consistency across all digital channels. • Manage blogging initiatives to maintain an engaging online presence. • Monitor industry trends to identify new opportunities for digital marketing growth. • Build and maintain relationships with external vendors and partners.

eCommerce Marketing Specialist Robert Half is seeking a Full Time/Direct Hire eCommerce Marketing Specialist to join our client on-site in Atlanta, GA. The eCommerce Marketing Specialist drives traffic, conversion, and customer retention across digital storefronts, marketplaces, and DTC channels. This role collaborates with merchandising, creative, and analytics teams to optimize online sales performance and elevate the brand experience. Key Responsibilities:<ul><li>Develop and execute digital marketing campaigns for eCommerce channels (Amazon, Shopify, DTC platforms).</li><li>Optimize product listings, descriptions, and visuals for SEO and conversion.</li><li>Plan and manage promotions, sales events, and seasonal campaigns.</li><li>Collaborate with creative and content teams on eCommerce assets and brand alignment.</li><li>Track KPIs including conversion rate, AOV, cart abandonment, and customer LTV.</li><li>Analyze customer behavior, site performance, and funnel drop-off to identify improvement areas.</li><li>Coordinate with fulfillment, logistics, and customer service teams for seamless execution.</li></ul>

Digital Marketing Coordinator We are seeking a talented and driven Digital Marketing Coordinator to support the execution of digital campaigns designed to drive engagement, brand awareness, and business growth. The ideal candidate is a proactive professional with experience in digital marketing strategies, content creation, analytics, and platform management. This versatile role offers the opportunity to contribute to dynamic projects and campaigns in collaboration with cross-functional teams.

Digital Marketing and Content Specialist Digital Marketing & Content Specialist needed for a full-time position with our client in Wilmington, MA. MUST be able to work a minimum of three (3) days a week onsite with a strong preference for fully onsite. The title could also be at the manager level as long as the salary expectations are still in line. Salary is up to 100K depending on experience. The Digital Marketing & Content Specialist will direct our client’s multi-channel digital marketing strategy and develop content that supports lead generation for our strategic markets, increases brand awareness, and elevates our sustainability thought leadership. Responsibilities<ul><li>Coordinate and manage all digital marketing campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and marketing emails.</li><li>Translate complex, technical ideas into engaging content that aligns with brand goals and complies with industry claims regulations.</li><li>Partner with strategic marketing to create web landing pages and multi-format content (blogs, social posts, videos, webinars, whitepapers, etc) for key segments and applications.</li><li>Collaborate with internal marketing, sales, and technology stakeholders to author news posts for the website and a monthly email newsletter.</li><li>Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic search presence</li><li>Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.</li><li>Partner with inside sales to measure lead generation resulting from digital campaigns.</li><li>Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.</li><li>Recommend digital strategies to support events, webinars, conferences, and tradeshows</li><li>Perform other duties as necessary. </li></ul>

Digital Marketing Coordinator Digital Events Marketing Operations ManagerLocation: Remote Duration: 52-week contractPosition Overview:We are seeking an experienced and detail-oriented Digital Events Marketing Operations Manager to lead the planning, coordination, and execution of investor webinars, targeted email marketing campaigns, and website updates. This dynamic role involves organizing and hosting approximately 20 investor calls per quarter, updating website content, creating and managing email campaigns, coordinating event logistics, and post-event follow-ups. The ideal candidate will excel in communication, thrive in a fast-paced environment, and display exceptional organizational and multitasking skills.Key Responsibilities:<ul><li>Digital Event Coordination:</li><li>Oversee the planning and execution of approximately 20 quarterly investor calls and additional webinars using Zoom. Collaborate with internal teams, manage logistics, ensure seamless technical event delivery, and professionally host webinars, including on-camera introductions and managing Q& A sessions. Events may require flexible timing to accommodate early morning or late-night calls for global audiences.</li><li>Email Campaign Management:</li><li>Develop and execute personalized email campaigns targeting investors using Salesforce Marketing Cloud. Analyze performance metrics and ensure email content meets branding standards.</li><li>Website Content Updates:</li><li>Regularly update the investor portal and website using tools like Adobe Experience Manager. Collaborate with design and content teams to refresh visuals and text, ensuring brand consistency and accuracy.</li><li>Technical Oversight:</li><li>Manage webinar platforms to ensure all technical aspects run smoothly. Provide event-related technical troubleshooting as required.</li><li>Communication Management:</li><li>Act as the primary point of contact for event coordination by addressing inquiries, confirming speakers, and distributing essential pre- and post-event communications. Prepare and share timely recordings and post-event summaries with key stakeholders.</li><li>Data Analytics & Reporting:</li><li>Maintain accurate attendance records and investor engagement metrics. Generate regular reports and insights for management review.</li><li>Content Collaboration:</li><li>Work with senior leadership and marketing teams to develop supporting materials, including agendas, presentations, emails, and investor-friendly web pages.</li><li>Compliance:</li><li>Ensure that all communications, event materials, and marketing efforts comply with industry regulatory standards and obtain necessary approvals.</li></ul>

Marketing Specialist Position: Marketing Project Coordinator Location: Kansas City, MO --- Hybrid Salary: up to $65,000 base annual salary + excellent benefits *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. *** Are you passionate about connecting strategy with creativity to drive impactful marketing solutions? We’re seeking a Marketing Coordinator to join our client company dynamic team and play an integral role in managing data-driven and innovative campaigns that deliver lasting results. Key Responsibilities: • Coordinate complex, integrated marketing campaigns using digital, print, paid/organic media, and web strategies. • Oversee and execute digital campaigns, email marketing, social media schedules, and web development projects aligned with client objectives. • Maintain production schedules, ensuring deliverables are timely, accurate, and within scope. • Collaborate across teams to streamline project workflows and align with broader goals. • Act as a secondary point of contact for clients, building familiarity with their strategic goals, products, and culture. • Provide project management and client support to senior leadership as needed. What You Bring: • Education & Experience: Bachelor’s degree in marketing or 5–7 years of equivalent work experience preferred. Minimum of 3–5 years in an agency or corporate marketing environment highly desired. • Skill Set: Proficiency in Microsoft Office tools, Adobe Creative Suite, WordPress, and web solutions. Strong organizational abilities paired with excellent written and verbal communication skills. • Detail-driven team player with creative and strategic thinking ability. Motivated, self-starting mindset ready to adapt and grow in a collaborative workspace. Why Work with Us? When you partner with Robert Half, you gain access to a robust network of employers across the nation who trust us to find their best and brightest. We’ll connect you to opportunities not yet publicly posted, advocate for your skills, and support you with interview preparation and personalized career advice. Apply today to explore this opportunity and join a workplace that's as motivated as you are! Ready to grow your career? Submit your resume now — let’s get started! *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654 or mobile: 515-771-8142. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***

Marketing Manager Robert Half is in search of a driven Marketing Manager for our client in the Accounting industry. If you're a dynamic leader with a strong marketing background and a passion for creating impactful strategies, this is the perfect opportunity to blend your creativity and analytical skills while contributing to the growth of an established firm. The Marketing Manager will have strong expertise in digital marketing, social media and paid advertising. This candidate will also have experience planning and executing B2B and B2C marketing strategies (omni-channel) to draw in and secure new business. Responsibilities:<ul><li>Develop and execute comprehensive marketing strategies that align with business objectives and drive results </li><li>Manage digital marketing campaigns across diverse channels, including social media, email marketing, paid advertising, and SEO.</li><li>Collaborate with internal teams (e.g., sales, product, design) to ensure cohesive marketing initiatives </li><li>Lead the creation of engaging content and consistent brand messaging, maintaining alignment with the company’s vision and goals.</li><li>Monitor market trends, customer behavior, and competitive insights to inform and enhance marketing strategies.</li><li>Plan and execute events, sponsorships, and partnerships to raise brand awareness in target markets.</li><li>Track and analyze campaign performance, leveraging data-driven insights for continuous improvement.</li><li>Manage the marketing budget effectively to maximize ROI and deliver measurable outcomes.</li></ul>

Marketing Manager Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. Responsibilities: <ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul>

Marketing Manager Robert Half Marketing & Creative is looking for a Freelance Marketing Manager for one of our clients in Charlotte, NC! This position is a 5 hours a week ongoing freelance opportunity. We’re seeking a strategic and hands-on Freelance Marketing Manager to join our team for approximately 5 hours per week. This role is ideal for a self-starter with a strong background in digital marketing who thrives in a fast-paced environment. You’ll lead key efforts in SEO, PPC, social media advertising, performance analysis, and community engagement to drive brand awareness, increase traffic, and generate qualified leads. Key ResponsibilitiesSearch Engine Optimization (SEO):<ul><li>Monitor, track, and optimize SEO strategies to enhance search engine rankings and organic traffic.</li></ul>Pay-Per-Click (PPC) Campaigns:<ul><li>Manage and refine PPC campaigns across platforms such as Google Ads and Bing Ads.</li><li>Continuously optimize campaigns to maximize return on investment (ROI).</li></ul>Social Media Advertising:<ul><li>Design, create, and maintain advertisements across platforms like Facebook, Instagram, and LinkedIn.</li><li>Collaborate with design and content teams to ensure ad creatives are compelling, engaging, and on-brand.</li></ul>Performance Analysis:<ul><li>Review and interpret weekly performance reports for digital ads.</li><li>Identify trends, generate insights, and make data-driven decisions to improve lead generation and campaign performance.</li></ul>Community Engagement:<ul><li>Engage with followers across social media platforms to foster brand loyalty and trust.</li><li>Monitor and respond to comments, messages, and mentions to maintain a positive online presence.</li></ul>

Marketing Specialist We are providing a long-term contract employment opportunity for a Marketing Specialist in the higher education industry, located in Irvine, California. As part of our team, the Marketing Specialist will play a pivotal role in developing and managing marketing projects, including advertising materials for various channels like print, social media, SEM, SEO, website, e-mail, radio, video, and display ads. Responsibilities:• Develop and guide creative briefs in collaboration with the creative team or agency to meet advertising goals• Analyze and optimize email campaigns, incorporating regular testing • Review and recommend revisions to all marketing collateral to ensure objectives are met• Manage relationships with campus leadership, internal stakeholders, and agency partners• Act as a liaison between campus and creative teams to address marketing needs• Strategize with media agencies on media planning, execution, performance analysis, and reporting against predetermined ROI and KPIs• Ensure all marketing materials adhere to compliance standards• Contribute to the overall marketing strategy• Maintain order, cleanliness, and safety at work• Manage and review creative work, collaborating with agencies to complete creative projects• Analyze media performance and provide regular updates on performance• Handle logistics for photo and commercial shoots and production.

Marketing Project Manager Position: Marketing Project Manager Location: Kansas City, MO --- Hybrid Salary: up to $80,000 base annual salary + excellent benefits *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. *** Are you ready to take the next step in your career with an innovative and growing company? Robert Half is looking for exceptional talent to fill a Marketing Project Manager role at our client company, located in Kansas City, MO. This dynamic position offers you the chance to contribute to challenging projects while advancing your skills, career goals, and professional growth. What You’ll Do · Manage a portfolio of marketing programs with external clients, advising on strategies, creating and executing plans, involving the full array of marketing activities from communication plans, marketing content, creative marketing campaigns, print and digital campaigns • Monitor and measure success thru tracking ROI with KPIs and ensuring and managing budgets. Partnering with client executives and other decision makers. • Collaborate with a driven team and work on forward-thinking projects. • Create impact by leveraging your enterprise marketing program skills. What You Bring • 3+ years of program marketing strategy, implementation and execution. • A passion for working with external clients and customers! • Exceptional problem-solving abilities and attention to detail. • Bachelor's degree and or Master's degree are preferred. Why Work with Us? When you partner with Robert Half, you gain access to a robust network of employers across the nation who trust us to find their best and brightest. We’ll connect you to opportunities not yet publicly posted, advocate for your skills, and support you with interview preparation and personalized career advice. Apply today to explore this opportunity and join a workplace that's as motivated as you are! Ready to grow your career? Submit your resume now — let’s get started! *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654 or mobile: 515-771-8142. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***

Growth Marketing Specialist We are offering a long term contract employment opportunity for a Growth Marketing Specialist in New York. This role is pivotal in generating sales pipeline for our Go-To-Market team, working alongside marketing, sales, and partnership teams to devise comprehensive digital strategies aimed at optimizing lead acquisition across various programs and channels. Responsibilities: • Implement multi-channel campaigns such as email, digital, social, ABM, and events to support enterprise sales objectives • Handle website updates using Webflow to facilitate campaign launches, distribute content, and initiate lead capture initiatives • Organize and execute webinars and field events from conceptualization to execution, encompassing sponsorships, logistics, promotion, and follow-up • Work closely with Sales and internal teams to pinpoint strategic opportunities, align messaging, and provide account-specific support • Lead partner marketing projects, including the creation of co-branded assets, joint webinars, and sponsored events with external partners • Develop impactful content like case studies, thought leadership, and sales enablement materials tailored for enterprise audiences • Monitor, analyze, and optimize campaign performance to enhance engagement, conversion, and ROI • Maintain alignment with the GTM strategy, contributing to cross-functional initiatives that boost revenue growth.

Paid Search Specialist We are seeking an experienced and strategic Paid Search Specialist to oversee and execute digital advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn Ads. The ideal candidate has a proven track record of creating, managing, and optimizing multi-channel paid search and social campaigns that drive measurable performance, generate leads, and maximize ROI. This is an excellent opportunity for a data-driven and creative professional to play a major role in shaping an organization’s digital advertising strategy and goals.Key Responsibilities:<ol><li>Paid Search Campaign Strategy & Execution:</li></ol><ul><li>Develop, launch, and manage paid ad campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads to achieve business objectives </li><li>Conduct in-depth analysis to identify target audiences and build campaigns that engage and convert.</li><li>Ensure campaigns are aligned with brand guidelines and marketing goals.</li></ul><ol><li>Cross-Platform Optimization:</li></ol><ul><li>Continuously monitor campaign performance and optimize key metrics such as CTR, CPC, ROAS, and conversion rates across all platforms.</li><li>Use A/B testing on ad creatives, headlines, audiences, and landing pages to continuously improve performance across different channels.</li><li>Leverage platform-specific algorithms and features, such as Google’s Performance Max campaigns or TikTok’s Creator Tools, to maximize efficiency and results.</li></ul><ol><li>Analytics and Reporting:</li></ol><ul><li>Track and analyze data from campaigns using tools such as Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager </li><li>Translate performance data into actionable insights and present detailed performance reports to stakeholders, including recommendations for future strategies.</li></ul><ol><li>Budget Management:</li></ol><ul><li>Allocate and manage advertising budgets effectively across multiple platforms to achieve the highest ROI.</li><li>Regularly provide forecasts, spending updates, and recommendations to stakeholders.</li></ul><ol><li>Collaboration:</li></ol><ul><li>Partner closely with creative teams to ensure ad creatives, visuals, and messaging are optimized for each platform.</li><li>Work with marketing and content teams to align paid strategies with overall branding, messaging, and campaign goals.</li><li>Collaborate with web development teams to optimize landing pages for paid campaigns.</li></ul>

Demand Generation Marketing Manager We are in search of a proficient Demand Generation Marketing Manager to become a part of our team within the construction/contractor industry. This role is based in Holmdel, New Jersey, United States. The chosen candidate will be tasked with the management of our content system, refining our CRM strategy, and utilizing tools such as Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and demand generation. This role offers an exciting opportunity for a detail-oriented individual to contribute to our organization's success. Responsibilities: • Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy • Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly • Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels • Refine our CRM strategy to enhance customer relationship management and drive customer retention • Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation • Oversee the creation and placement of advertisements to increase brand visibility and demand • Utilize analytics tools to monitor and report on the performance of our marketing campaigns • Manage blogging activities to drive brand awareness and generate demand • Ensure all marketing activities align with the goal of enhancing brand awareness.

Social Media Specialist We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns. Key Responsibilities:Social Media Strategy & Execution:<ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul> Paid Search Strategy & Management:<ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul>