<p>We are seeking an experienced <em>Marketing Analytics &amp; Performance Analyst</em> to drive business performance and strategic decision-making across a portfolio of 6–10 clients. This individual will analyze marketing and media performance, identify trends and opportunities, establish performance goals, develop forecasts, and translate complex data into actionable business recommendations.</p><p><br></p><p>The ideal candidate combines strong marketing analytics and statistical expertise with commercial business acumen and client-facing communication skills. They understand how marketing investments translate into actual business outcomes, including revenue, customer acquisition, and growth.</p><p><br></p><p>This is a business-focused analytics role rather than a traditional BI, dashboard development, or data engineering position. The analyst will partner with dedicated media, analytics, data engineering, and dashboard teams to investigate performance, uncover insights, guide strategy, and communicate recommendations to client marketing leaders.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own performance analysis and strategic insights across a portfolio of 6–10 clients, monitoring KPIs tied to revenue, growth, customer acquisition, and marketing objectives.</li><li>Analyze marketing and media performance to understand what is driving business results, identify trends, and explain performance fluctuations.</li><li>Develop performance goals, forecasts, and predictive models using historical business data, seasonality, benchmarks, and statistical analysis.</li><li>Apply marketing science methodologies, including media mix modeling, incrementality testing (geo and holdout tests), and attribution analysis.</li><li>Evaluate platform-reported metrics, including ROAS and conversions, against actual business outcomes to identify discrepancies and provide a more accurate assessment of marketing effectiveness.</li><li>Integrate and analyze first-party data, including CRM, POS, and transaction data, alongside digital media and advertising performance data.</li><li>Identify meaningful business insights and translate findings into strategic recommendations that improve marketing effectiveness, revenue, and client growth.</li><li>Direct media and analytics specialists toward the appropriate questions and deeper analysis needed to understand performance.</li><li>Lead client-facing presentations, communicating findings, business implications, and recommended action plans to marketing leadership.</li><li>Distinguish meaningful performance changes from normal statistical variation and communicate results clearly.</li><li>Partner with internal teams to ensure analysis supports client objectives and drives measurable business outcomes.</li></ul><p><br></p>

<p><strong>Required Qualifications</strong></p><ul><li>5+ years of experience in business analytics, marketing analytics, marketing science, or customer analytics, ideally within an agency, consulting, or brand-side environment.</li><li>Hands-on experience with marketing science methodologies such as media mix modeling, incrementality testing, geo/holdout experiments, or attribution.</li><li>Proven ability to evaluate marketing performance beyond platform-reported metrics and connect media investment to actual business revenue and growth.</li><li>Experience developing forecasts, performance goals, and predictive models using historical data, seasonality, baselines, regression, and statistical analysis.</li><li>Demonstrated success identifying an actionable business insight that influenced a client&#39;s or organization&#39;s strategy, with measurable results.</li><li>Experience presenting analytical findings and strategic recommendations directly to client marketing leaders and stakeholders.</li><li>Experience working with first-party data (CRM, POS, transaction data) in combination with media and advertising data.</li><li>Strong understanding of digital marketing channels and performance metrics, including impressions, reach and frequency, CPM, CTR, CPA, ROAS, conversion funnels, attribution, and customer acquisition economics.</li><li>GA4 proficiency required.</li><li>Strong SQL skills for querying, analyzing, and validating large datasets.</li><li>Expert-level Excel skills, including Power Query, data modeling, advanced formulas, and scenario modeling.</li><li>Solid statistical knowledge, including regression, time-series analysis, significance testing, and identifying meaningful performance changes.</li><li>Excellent communication, writing, presentation, and problem-solving skills, with the ability to simplify complex analysis and lead with the business takeaway.</li></ul><p><strong>Preferred Qualifications</strong></p><ul><li>Experience within a media agency, marketing science, marketing strategy, or brand-side analytics team.</li><li>Experience in higher education, retail, healthcare, government, or financial services.</li><li>Familiarity with higher education CRM platforms.</li><li>Working knowledge of Google Ads, Meta, DV360, and The Trade Desk.</li><li>Experience with Tableau, Power BI, or Looker.</li><li>Proficiency in Python or R.</li><li>Experience using AI tools to accelerate analytical workflows and improve efficiency.</li><li>Experience mentoring or providing guidance to junior analysts.</li></ul><p><strong>What Success Looks Like</strong></p><ul><li>Proactively identifying the factors driving client business performance and whether revenue and growth targets are on track.</li><li>Delivering accurate forecasts and meaningful insights that influence marketing investment and business strategy.</li><li>Connecting media performance to actual business outcomes rather than relying solely on advertising platform metrics.</li><li>Building client confidence through clear presentations, thoughtful recommendations, and measurable results.</li></ul><p><br></p>

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