Hiring Climate for Creatives, December 2016 Update

By December 15, 2016 at 11:13pm

HIRING CLIMATE FOR CREATIVES

December 2016 Update

What are your company’s hiring plans for full-time creative employees?

First half of 2017 Second half of 2016
Expanding/adding new positions 12% 13%
Maintaining/filling vacated positions 67% 59%
Freezing/not filling vacated or new positions 20% 25%
Reducing/eliminating positions 0% 3%
Don’t know 1% 0%

How challenging is it for your company to find skilled creative professionals today?*

5% Very challenging
50% Somewhat challenging
22% Not challenging
23% Not applicable/not looking
1% Don’t know

Top areas creative executives expect to hire for in the first half of 2017:

25% Web design/production
22% Content marketing
20% Print design/production
19% Customer experience

Most challenging areas for companies to fill:

1. Web design/production
2. Content marketing
3. Customer experience
4. Digital marketing
5. Creative/art direction

Source: The Creative Group survey of more than 400 marketing and advertising executives in the United States

*Responses do not total 100 percent due to rounding.

© 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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