<p>This position is based out of our headquarters located in Miami, FL and requires travel to special events as needed (approximately 30%).</p><p><br></p><p>Roles & Responsibilities</p><p><br></p><p>Brand Strategy & Marketing Execution (60%)</p><p>Lead the development and execution of brand strategies and go-to-market plans that excite consumers and energize sales teams</p><p>Build and maintain a brand activity calendar, product release schedule, and manage budgets accordingly</p><p>Drive product development from ideation to shelf — including positioning, packaging, timelines, storytelling, and cross-functional execution</p><p><br></p><p>Business & Brand Performance (20%)</p><p>Monitor and report on brand performance, financial KPIs, and consumer engagement metrics</p><p>Manage brand P& Ls and collaborate with Sales, Supply Chain, and Business Intelligence on forecasting, ROI analysis, and demand planning</p><p>Recommend budget revisions, resource allocation, and optimization strategies based on performance and business needs</p><p><br></p><p>Promotional & Event Activation (10%)</p><p>Execute marketing communications including digital campaigns, print, social, TV/radio, signage, event collateral, and point-of-sale materials</p><p>Support and attend key industry events to maximize brand exposure and connect with core consumers</p><p>Coordinate all brand presence at events including planning, setup, and live activation</p><p><br></p><p>Consumer & Market Insights (10%)</p><p><br></p><p>Stay on top of industry trends, consumer behaviors, and competitive activity</p><p>Conduct regular market visits and leverage internal and external data sources (SAP, Power BI, etc.) to inform brand strategy</p><p>Partner with other brand managers to share intelligence and uncover white space opportunities</p><p><br></p><p>Skills & Abilities</p><p>Ability to lead inter-departmental teams to achieve brand objectives</p><p>Strategic thinking and analytical capability</p><p>Ability to multitask and prioritize in a deadline-driven environment</p><p>Ability to work in teams or on an individual basis</p><p>Demonstrated ability to produce creative ideas and elicit creative ideas from others</p><p>Understanding of the full marketing mix</p><p>Ability to communicate effectively to all levels of staff</p><p>Proficiency with Microsoft Office products, SAP, and data reporting software such as Power BI</p><p>Knowledge of budget and financial reporting, providing analytics</p><p>Strong strategic thinker with creative flair and business acumen</p><p>Excellent communicator with experience influencing across departments</p><p>Highly organized, deadline-driven, and comfortable working in fast-paced, entrepreneurial environments</p><p>Proficiency in Microsoft Office, SAP, and data tools like Power BI</p><p><br></p><p>Requirements</p><p><br></p><p>3+ years of brand management or consumer product marketing experience</p><p><br></p><p>Must be comfortable working in a smoking environment</p><p><br></p><p>Experience in tobacco, spirits, luxury, or lifestyle categories preferred</p><p><br></p><p>Spanish language proficiency a plus</p>

<p>Brand Marketing</p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>