Read the infographic text.


June 2015 Update

What are your company’s hiring plans for full-time creative employees?

Second half of 2015First half of 2015
Expanding/adding new positions 21% 33%
Maintaining/filling vacated positions65% 56%
Freezing/not filling vacated or new positions 13% 5%
Reducing/eliminating positions 1%6%

How challenging is it for your company to find skilled creative professionals today?*

35% Somewhat challenging
38% Not challenging
21% Not applicable/not looking
7% Very challenging

Top areas creative executives expect to hire in for the second half of 2015

27% Creative/art direction
27% Account services
26% Content marketing
26% Interactive media

Most challenging areas for companies to fill:

1. Brand/product management
2. Account services
3. Web design/production
4. Public relations
5. Marketing research

Source: The Creative Group survey of more than 400 marketing and advertising executives in the United States

*Responses do not total 100 percent due to rounding.

© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet. 06-15