<p>Robert Half has a client seeking a Brand Manager with CPG industry experience who will eventually relocate to Miami. You will lead the full strategic and operational ownership of a flagship U.S. food CPG brand, driving growth and market presence through data-driven brand planning and cross-functional collaboration.</p><p> </p><p>Responsibilities:</p><ul><li>Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.</li><li>Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.</li><li>Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.</li><li>Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.</li><li>Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.</li><li>Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.</li><li>Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.</li><li>Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.</li></ul><p><br></p>

<p>Qualifications:</p><ul><li>Bachelor's degree in Marketing, Business Administration, or a related field.</li><li>5-15 years of experience in brand management within the consumer goods industry, preferably in food and beverage.</li><li>Proven track record of developing and executing successful brand strategies and marketing campaigns.</li><li>Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.</li><li>Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.</li><li>Creative thinker with a passion for building brands and engaging consumers.</li><li>Proficiency in digital marketing platforms and tools.</li><li>Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li></ul><p><br></p>

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