<p>Robert Half has a client seeking a Social Media Director with strong experience in the pharmaceutical industry. This is a long-term consulting opportunity that can be done remotely (EST). You will develop and implement digital strategies to connect with patients and healthcare professionals, while ensuring strict compliance with industry regulations. You will be responsible for creating compliant and engaging content, monitoring social channels for adverse events and patient feedback, managing paid advertising campaigns, and analyzing data to optimize performance and build brand trust, all while collaborating closely with legal and compliance teams.</p><p> </p><p>Responsibilities include:</p><ul><li>Develop and execute a social media strategy, create a content calendar, and produce engaging and compliant content for platforms like LinkedIn, X (formerly Twitter), and others. </li><li>Ensure all social media content and activities comply with complex pharmaceutical regulations, working closely with Legal, Medical, and Regulatory (MLR) teams. </li><li>Actively monitor social channels to identify and respond to adverse events, product complaints, patient inquiries, and misinformation.</li><li>Run and manage paid social media campaigns, optimizing ad spend and targeting to reach the right audiences.</li><li>Track key performance indicators (KPIs), analyze campaign data, and prepare reports to demonstrate success and inform future strategies.</li></ul><p><br></p>

<ul><li>Understanding of Pharma Regulations and in-depth knowledge of compliance, patient safety, and the regulatory environment.</li><li>Strong analytical skills to interpret performance data and make data-driven recommendations for optimization.</li><li>Ability to create compelling, informative, and brand-consistent content for different social media platforms. </li><li>Excellent communication skills for collaborating with internal teams and external agencies. </li><li>Proficiency in various social media platforms and advertising managers, such as Meta Ads Manager and LinkedIn Campaign Manager. </li></ul><p><br></p>

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