We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration. Responsibilities:• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.

• Extensive experience in pharmaceutical media planning and brand strategy development. • Proven expertise in omnichannel media planning and performance optimization. • Strong ability to manage media agencies, including briefing, evaluation, and contract negotiation. • Familiarity with healthcare targeting and compliance standards within the pharmaceutical space. • Proficiency in analyzing campaign performance metrics and refining strategies based on data insights. • Knowledge of emerging trends in digital media and their application in corporate communications. • Exceptional communication skills to work effectively with cross-functional teams and leadership. • Bachelor's degree in marketing, communications, or a related field is preferred.

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Wilmington, DE
onsite
Temporary
56.74 - 71.00 USD / Hourly
We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration. Responsibilities:• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.
2025-09-05T14:24:22Z