Read the infographic text.


June 2016 Update

What are your company’s hiring plans for full-time creative employees?*

Second half of 2016First half of 2016
Expanding/adding new positions13%11%
Maintaining/filling vacated positions59%76%
Freezing/not filling vacated or new positions3%1%
Reducing/eliminating positions 3%1%
Don't know0%1%

How challenging is it for your company to find skilled creative professionals today?

46% Not challenging
34% Somewhat challenging
7% Very challenging
13% Not applicable/not looking

Top areas creative executives expect to hire for in the second half of 2016

18% Content marketing
18% Brand/product management
18% Digital marketing
18% Web design/production

Most challenging areas for companies to fill:

1. Web design/production
2. Customer experience
3. Brand/product management
4. Content marketing

Source: The Creative Group survey of 400 marketing and advertising executives in the United States

*Responses may not total 100 percent due to rounding.

© 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.