Read the infographic text.


December 2015 Update

What are your company’s hiring plans for full-time creative employees?*

First half of 2016Second half of 2015
Expanding/adding new positions 11% 21%
Maintaining/filling vacated positions 76% 65%
Freezing/not filling vacated or new positions 10%13%
Reducing/eliminating positions 1%1%
Don’t know 1%0%

How challenging is it for your company to find skilled creative professionals today?

13% Very challenging
45% Somewhat challenging
28% Not challenging
13% Not applicable/not looking
1% Don’t know

Top areas creative executives expect to hire for in the first half of 2016

27% Content marketing
27% Creative/art direction
26% Brand/product management
26% Print design/production

Most challenging areas for companies to fill:

1. Brand/product management
2. Customer experience
3. Account services
4. Web design/production
5. Marketing research and content marketing (tie)

Source: The Creative Group survey of more than 400 U.S. marketing and advertising executives in the United States

*Responses may not total 100 percent due to rounding.

© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.