14 In-Demand Marketing and Creative Jobs for 2024
- Creative director
- Marketing director
- Information architect
- Front-end developer — marketing and creative
- Content strategist
- User experience (UX) designer
- Marketing analytics manager
- Art director
- Web designer
- Account supervisor
- Product marketing manager
- Digital marketing manager
- Email marketing manager
- User interface (UI) designer
Whether you’re a user experience designer, a marketing director, an information architect or something else, specialists with in-demand skills and experience have numerous job opportunities in the current employment market.
Here’s a look at 14 high-paying creative jobs for marketing and creative professionals, according to the latest Robert Half Salary Guide.
Find the midpoint salary (or median national salary) for each of these marketing and creative roles in the Salary Guide, and use our Salary Calculator to access data and accurate pay ranges for your location.
1. Creative director
Creative directors ensure the quality of all creative department projects, managing the creative process from beginning to end. They lead and direct the creative staff in the production of all advertising and marketing collateral and ensure that visual communication standards are met across various media. These creative pros need a lot of experience — five to eight years at least — and the ability to create clear creative objectives from marketing goals. A strong design or copywriting background is preferred.
Creative directors with this level of experience also must work well with different project teams, especially IT, as well as meet with clients and upper management to explain strategies and solutions.
2. Marketing director
Whether it’s targeting specific customers or running marketing campaigns, marketing directors are in demand and can expect a competitive salary. Part strategists and part managers, they direct marketing messaging activities and supervise a marketing team responsible for developing promotional communications strategies and materials for a company or product. Marketing directors prepare long- and short-term marketing plans, budgets and pricing policies. Communication skills are key, as is knowledge of the creative side of marketing and design. Some companies require an MBA as well.
3. Information architect
Information architects work to shape the flow and feel of a website to ensure it’s easy to use and navigate, from constructing pages to defining content strategy, design features and user paths. These professionals need a solid understanding of site design and user interface design processes and methodology, as well as experience with information architecture software. Most companies look for an advanced degree in human-computer interaction or a related field, and expertise with user experience is always a plus.
4. Front-end developer — marketing and creative
Front-end developers help bring UX and web design ideas to life, making them key players in digital marketing and design. To develop functional and appealing online experiences for consumers, these professionals write code for web- and mobile-based applications and must understand the entire web development process, from design to development and deployment.
5. Content strategist
Content strategists are high-level thinkers, standout idea generators and first-rate problem solvers, as their job is to develop an effective content strategy across all channels that will engage customers and drive revenue. Their goal is to develop content that is relevant, engaging, easy to find, actionable and sharable across digital platforms.
These professionals should have extensive project management experience and a solid grasp on user experience. Many employers will also look for candidates who know how to lead a team of employees and freelancers, all while managing a budget. Search engine optimization (SEO) and search engine marketing (SEM) skills are also a major plus.
6. User experience (UX) designer
As the lines between design and technology continue to blur, demand for UX designers is high. These creative pros determine the architecture and wireframes that help users navigate a product or website. UX designers address users’ needs to create the best user experience while also supporting business needs.
It’s a job that requires creative, technical and problem-solving skills — as well as some psychology and storytelling. Responsible for the full design process, from research, ideation and concept development to prototyping and evaluation, the role requires creativity and the ability to collaborate with business, customer service, design and technology teams. UX designers should possess an expert understanding of design principles and wireframing tools, such as Axure RP, Balsamiq, InVision and Sketch.
7. Marketing analytics manager
Marketing analytics managers develop ways to effectively analyze and report data key to a firm’s business objectives that the marketing team can use in their plans. They also typically define a company’s metrics and data sources to implement analytics solutions. Marketing analytics managers require experience in both data analysis and reporting, CRM software and a background in market research. Most have a college degree in computer science, statistics or a related area.
8. Art director
The art director is responsible for overseeing the artistic development of marketing, advertising and promotional pieces, including print, online, mobile, television and radio advertisements; collateral materials; and internal and external corporate publications.
Within an agency, the art director collaborates with senior-level copywriters to develop strategies for advertising campaigns and often specializes in a particular area, such as print or broadcast advertising. Candidates for this role must have strong leadership skills, a design background, proficiency in creative tools such as Adobe Creative Suite, and a basic understanding of coding for digital projects. Five to eight years of related experience may be required.
9. Web designer
Web designers must be creative and possess excellent design and conceptual skills in combination with in-depth knowledge of the technology and software used to create web pages. They need to be familiar with HTML, XML, JSP, CSS, PHP, AJAX, and similar web languages and platforms, as well as Adobe web page and design software, including Photoshop, Illustrator, Acrobat, Dreamweaver and Flash. Multitasking and adaptability to changing priorities and new technologies is also essential. Employers may require a bachelor’s degree in fine arts, graphic design or communications, but often are more interested in three or more years of design and production experience and a strong web design portfolio.
10. Account supervisor
Account supervisors in an advertising and marketing role guide internal teams to meet client goals. They also develop, recommend and present strategic solutions that build brand equity and deliver measurable results for the client. Typical duties include serving as the liaison between the client and the agency’s creative, account and project management teams; ensuring that financial aspects of the account are managed according to agency procedures, and engaging in new business development, including the expansion of existing accounts.
11. Product marketing manager
A product marketing manager is crucial in driving demand and adoption for a company’s products or services. This role — operating within a marketing agency or a corporate setting — involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing. Typical duties include conducting market research to identify customer needs and opportunities; developing marketing materials such as brochures, videos and website content; and analyzing key performance indicators to measure marketing effectiveness.
12. Digital marketing manager
The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.
13. Email marketing manager
The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.
14. User interface (UI) designer
The UI designer decides how a product or website is laid out and creates wireframes. This professional works closely with UX and other designers to ensure every touchpoint that users encounter in their interaction with a product conforms to the overall vision created by the UX designers. Software skills needed for this role may be extensive and include MockFlow, Balsamiq, Axure RP, Framer X, and ProtoPie for prototyping; Photoshop and Illustrator for editing or creating still images; Adobe After Effects and Sketch for creating animated images and text; and Principle for designing interactive user interfaces. Knowledge of front-end development and basic coding skills is a plus.