<p><strong>Overview:</strong></p><p> The Digital Product Manager is responsible for leading the strategy, roadmap, and execution of digital initiatives that enhance user experience, drive engagement, and achieve business goals. This role bridges the gap between business needs, technology capabilities, and user expectations to deliver impactful digital products and experiences.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Define and own the product vision, strategy, and roadmap for digital platforms (web, mobile, apps, or other digital touchpoints).</li><li>Collaborate with cross-functional teams—including UX/UI design, engineering, marketing, and analytics—to ensure successful product delivery.</li><li>Translate business goals and user needs into detailed requirements, user stories, and acceptance criteria.</li><li>Analyze data and feedback to inform prioritization and continuous improvement of digital products.</li><li>Manage product lifecycle from ideation through launch and optimization.</li><li>Conduct market and competitive research to identify opportunities and industry trends.</li><li>Partner with stakeholders to define KPIs and measure product performance against objectives.</li><li>Ensure a seamless and consistent digital experience aligned with brand standards and accessibility best practices.</li></ul><p><br></p>

<p><strong>Qualifications:</strong></p><ul><li>Bachelor’s degree in Business, Marketing, Computer Science, or related field.</li><li>3–6 years of experience in product management, digital strategy, or a related field.</li><li>Strong understanding of digital ecosystems, UX principles, and agile methodologies.</li><li>Excellent communication, leadership, and stakeholder management skills.</li><li>Experience with tools such as Jira, Confluence, Figma, Google Analytics, or similar platforms.</li></ul><p><br></p>

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