<p><strong>MUST BE LOCAL TO CHARLOTTE, NC</strong></p><p><br></p><p>We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.</p><p>• Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.</p><p>• Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.</p><p>• Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.</p><p>• Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.</p><p>• Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.</p><p>• Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.</p><p>• Stay updated on emerging web analytics tools, technologies, and industry best practices.</p>
<p>The Ecommerce Manager oversees the strategy, operations, and performance of digital sales channels to drive growth and deliver an exceptional online shopping experience. This role combines strategic planning, digital marketing, merchandising, and analytics to optimize conversion, retention, and revenue.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute the ecommerce strategy to meet revenue, growth, and customer engagement goals.</li><li>Manage day-to-day site operations, including product listings, promotions, merchandising, and content updates.</li><li>Collaborate with marketing, creative, and technology teams to ensure alignment across campaigns and platforms.</li><li>Analyze traffic, conversion, and customer data to identify trends and opportunities for improvement.</li><li>Oversee product catalog accuracy, inventory integration, and order fulfillment coordination.</li><li>Optimize the customer journey and checkout experience to maximize conversion and minimize friction.</li><li>Lead SEO, SEM, email, and paid media strategies in collaboration with marketing partners.</li><li>Monitor key performance metrics (sales, AOV, CAC, ROAS, etc.) and prepare regular performance reports.</li><li>Stay current on ecommerce best practices, emerging technologies, and competitor activity.</li></ul><p><br></p>
<p>We’re looking for a <strong>Marketo expert</strong> to lead marketing automation strategy, campaign execution, and optimization. This role will manage all aspects of Marketo — from database segmentation and lead nurturing to campaign analytics — to drive engagement, pipeline growth, and measurable ROI.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Design, build, and execute automated marketing campaigns in Marketo (email, landing pages, workflows, scoring, and nurture programs)</li><li>Manage and optimize lead lifecycle processes, including scoring, routing, and data hygiene</li><li>Collaborate with Marketing, Sales, and RevOps teams to align automation with business goals</li><li>Develop and maintain performance dashboards and campaign reports</li><li>Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations</li><li>Provide technical support and training to marketing team members</li></ul><p><br></p>
<p>We are looking for a talented Communication Specialist to join our team on a contract basis. This position involves creating compelling content, managing social media strategies, and supporting digital communication efforts for a non-profit organization. The ideal candidate will bring strong writing skills, creativity, and experience with digital tools to enhance communication initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and publish engaging content for various social media platforms, ensuring alignment with organizational goals.</p><p>• Maintain and update the WordPress website with accurate and timely information.</p><p>• Write and share blog articles that resonate with target audiences.</p><p>• Plan and schedule social media campaigns using Hootsuite to maximize reach.</p><p>• Design visual content using Canva to complement written materials.</p><p>• Assist the Communications Director in executing broader communication strategies.</p><p>• Use tools like WordPress, Canva, and Hootsuite to streamline content creation and distribution.</p><p>• Monitor and analyze social media performance to identify areas for improvement.</p>
<p><strong>Overview:</strong></p><p> We’re seeking a detail-oriented and insights-driven <strong>Marketing Data Analyst</strong> to turn data into actionable intelligence that drives marketing strategy, campaign performance, and business growth. This role will support marketing and leadership teams by analyzing data across channels, optimizing performance, and guiding data-informed decisions.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Collect, clean, and analyze marketing data from multiple sources, including <strong>Google Analytics, CRM systems, email platforms, and social media channels</strong>.</li><li>Develop and maintain <strong>marketing dashboards and reports</strong> to track KPIs such as conversion rates, ROI, customer acquisition cost, and engagement metrics.</li><li>Measure and evaluate the effectiveness of marketing campaigns across digital channels (paid search, email, social, display, etc.).</li><li>Identify trends, insights, and opportunities to optimize <strong>campaign targeting, segmentation, and performance</strong>.</li><li>Partner with marketing, sales, and product teams to deliver <strong>data-driven recommendations</strong> for campaign strategy and content optimization.</li><li>Support <strong>A/B testing</strong>, attribution modeling, and audience analysis initiatives.</li><li>Ensure <strong>data integrity and accuracy</strong> in all reporting systems and analytics tools.</li><li>Stay current on <strong>emerging analytics tools, marketing technologies, and measurement methodologies</strong>.</li></ul><p><br></p>
We are seeking a skilled Freelance Market Researcher to support custom, quantitative research projects on an ongoing, as-needed basis. <br><br>You will work across all stages of the research process—from initial client consultation and survey design to data monitoring, analysis, and executive presentation delivery (PowerPoint). Projects may run concurrently, and workloads may fluctuate depending on client demand.<br><br>Key Responsibilities<br>Participate in initial client discovery calls to understand objectives and scope.<br>Design quantitative research surveys, including questionnaire development.<br>Program and manage surveys in platforms such as SurveyMonkey.<br>Oversee survey recruitment, primarily through email outreach.<br>Monitor incoming data and ensure sample quality/completeness.<br>Download, clean, and analyze quantitative data.<br>Develop insights-driven PowerPoint presentations with clear narratives and data visualization.<br>Present findings to clients in a professional, client-facing setting.<br>Occasionally support qualitative research requests (e.g., interviews, focus groups).<br>Conduct secondary/desk research when needed.<br>Provide an estimated number of hours and timeline per project.<br>Manage multiple projects and deadlines simultaneously.<br><br>Preferred Experience & Skills<br>Proven experience in survey design and quantitative research.<br>Strong ability to pull out key insights and build compelling presentations.<br>Expertise with SurveyMonkey or similar survey platforms.<br>Proficiency in data analysis, with experience in Excel or statistical tools.<br>Experience working with B2B audiences is strongly preferred.<br>Client-facing experience, including presenting research findings.<br>Ability to work on thought leadership topics such as economic outlook, industry trends, brand health, product positioning, etc.<br>Experience conducting secondary research and/or qualitative research is a plus.<br>Ability to juggle multiple research engagements.
