We are looking for a Web Analytics Specialist to join our team in Charlotte, North Carolina. This long-term contract position is ideal for someone passionate about leveraging data to enhance digital performance and drive business outcomes. The role requires expertise in web analytics tools and a strong ability to translate complex data into actionable strategies that support marketing and product teams.<br><br>Responsibilities:<br>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.<br>• Implement and validate tracking mechanisms such as tags, pixels, and events across websites and campaigns.<br>• Analyze website traffic, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.<br>• Create and maintain dashboards and reports to communicate insights to various stakeholders, including marketing and leadership teams.<br>• Collaborate with cross-functional teams to improve digital experiences and increase engagement and conversion rates.<br>• Conduct ad-hoc analyses to provide actionable recommendations for enhancing digital strategies.<br>• Ensure accurate data collection and reporting by working closely with development and UX teams.<br>• Stay informed about emerging trends, tools, and best practices in web analytics.<br>• Identify and implement strategies to optimize the effectiveness of digital campaigns and website performance.
We are looking for a detail-oriented Financial Analyst to join our team in Lincolnton, North Carolina. In this role, you will provide critical financial insights and analysis to support strategic decision-making and overall organizational growth. The ideal candidate will have a strong background in financial modeling, inventory analysis, and compliance, with a proven ability to work collaboratively across departments.<br><br>Responsibilities:<br>• Conduct comprehensive financial analyses, including cash flow assessments, profit and loss reviews, and cost accounting to guide business decisions.<br>• Collaborate with the Sales Team to manage product costing, ensuring accurate pricing and profitability evaluations.<br>• Oversee cost center accounting by calculating cost rates, analyzing deviations, and implementing corrective measures to improve efficiency.<br>• Perform monthly inventory valuations, investigate variances, and recommend measures to address inventory discrepancies.<br>• Participate in quarterly and annual physical inventory counts to ensure accuracy and compliance with audit requirements.<br>• Analyze market trends, sales data, and customer purchasing patterns to develop pricing strategies that enhance profitability.<br>• Create and automate advanced Excel reports using pivot tables and formulas to streamline data analysis and reporting.<br>• Support compliance with governmental accounting standards and internal control processes.<br>• Prepare detailed monthly management reports, profit and loss forecasts, and lead the strategic budgeting process to align financial objectives with business goals.<br>• Develop financial models to evaluate scenarios and support strategic planning initiatives.
