We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.<br><br>Responsibilities:<br>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.<br>• Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.<br>• Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.<br>• Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.<br>• Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.<br>• Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.<br>• Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.<br>• Stay updated on emerging web analytics tools, technologies, and industry best practices.

• Bachelor’s degree in Marketing, Data Analytics, Statistics, Business, or a related field.<br>• Expertise in Google Analytics (GA4), Google Tag Manager, and/or Adobe Analytics.<br>• Experience with data visualization tools such as Looker Studio, Tableau, or Power BI.<br>• Strong analytical and problem-solving abilities, with a keen eye for detail.<br>• Excellent communication skills to convey technical insights to non-technical stakeholders.<br>• Basic understanding of JavaScript, website architecture, and CRM marketing tools.<br>• Familiarity with web analytics tools and digital marketing concepts.<br>• Ability to work collaboratively across teams and manage multiple projects effectively.

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>