<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>
<p>We at Robert Half are seeking versatile and dynamic <strong>Marketing Generalists</strong> to join our pool of experts. You’ll wear multiple hats across content creation, campaign management, and brand strategy to help businesses grow. With a focus on creativity, data-driven insights, and cross-functional collaboration, this role is ideal for someone who thrives in a fast-paced marketing environment. We specialize in finding top marketing talent across North America and are dedicated to representing you!</p><p><br></p>
<p>We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This Contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.</p><p>• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.</p><p>• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.</p><p>• Perform quality assurance testing and light copywriting to refine campaign materials.</p><p>• Collaborate with teams to send newsletters and track workflow using project management tools.</p><p>• Build and test pages in WordPress, including A/B testing to improve user engagement.</p><p>• Evaluate the success of campaigns and provide actionable recommendations for improvement.</p><p>• Enhance programmatic media strategies to deliver targeted advertising solutions.</p><p>• Utilize organic social media tools like Sprout to manage and analyze social campaigns.</p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
We are looking for a dynamic Brand Specialist to join our team in Pompano Beach, Florida. In this Contract-to-permanent position, you will play a vital role in maintaining and enhancing our brand reputation, ensuring consistent messaging across social media and customer interactions. This is an exciting opportunity to collaborate with marketing experts and engage directly with our audience to foster a positive brand image.<br><br>Responsibilities:<br>• Manage and curate content across key social media platforms, including TikTok, LinkedIn, and Instagram, to promote brand awareness.<br>• Respond to customer inquiries and resolve issues efficiently, ensuring exceptional service and maintaining the brand's positive reputation.<br>• Analyze brand performance metrics to assess public perception and engagement, providing actionable insights.<br>• Collaborate closely with the Digital Marketing Manager to align branding efforts with overall marketing strategies.<br>• Act as the brand’s voice, delivering consistent messaging and maintaining a strong connection with the audience.<br>• Provide concierge-level services during client engagements and events to enhance brand representation.<br>• Attend conferences and networking events to represent the brand and build meaningful relationships.<br>• Utilize Shopify and other tools to support branding and marketing initiatives.<br>• Keep up-to-date with social media trends and best practices to optimize campaign performance.
We are looking for an experienced Product Marketing Manager to join a leading manufacturer in the industrial coding and labeling sector, based in Saint Charles, Missouri. In this role, you will take on a strategic position bridging market insights with product innovation, ensuring solutions meet evolving demands in the food, beverage, and manufacturing industries. This is an exciting opportunity to lead innovation initiatives, guide product strategies, and collaborate across departments to drive measurable business growth.<br><br>Responsibilities:<br>• Lead efforts to capture customer insights and identify unmet market needs, translating them into product opportunities.<br>• Develop and execute targeted product and market strategies, including value propositions and go-to-market plans.<br>• Manage the innovation pipeline, overseeing the entire lifecycle from opportunity identification to product launch.<br>• Conduct market analyses to assess potential opportunities, size markets, and evaluate competitive landscapes.<br>• Collaborate with cross-functional teams, including Sales, Engineering, and Product Management, to align on innovation and execution.<br>• Ensure successful deployment and adoption of new solutions, driving measurable results post-launch.<br>• Coach and mentor product marketing staff, fostering talent development within the team.<br>• Leverage tools such as Microsoft Dynamics, Excel, and Power BI to enhance data-driven decision-making and strategy formulation.
<p>Our client is seeking a Marketing Manager on-site in Burlingame, California. This position will oversee comprehensive marketing strategies and firm-wide events aimed at strengthening brand visibility, enhancing reputation, and achieving business development goals. This role combines strategic planning with hands-on execution in a dynamic legal environment.</p><p><br></p><p>Responsibilities:</p><ul><li>Maintain consistency with brand guidelines across all materials while identifying opportunities for brand enhancement.</li><li>Develop and oversee marketing assets like brochures, press releases, newsletters, articles, and presentations.</li><li>Manage website updates, SEO, email marketing campaigns, and social media accounts. Analyze digital performance and recommend optimizations.</li><li>Establish and maintain relationships with industry and mainstream media outlets. Draft press releases, coordinate interviews, and secure thought-leadership opportunities for attorneys.</li><li>Identify market trends and competitive insights to adjust strategies accordingly.</li><li>Develop and oversee the firm's marketing budget efficiently.</li><li>Review sponsorship opportunities and provide strategic recommendations for activating and maximizing impact.</li><li>Partner with attorneys to identify new business opportunities.</li><li>Craft customized marketing materials for client proposals and pitches.</li><li>Assist attorneys in preparing for speaking engagements and presentations.</li></ul>
We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve business goals.<br>• Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.<br>• Analyze website and campaign performance using Google Analytics to identify trends and opportunities.<br>• Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.<br>• Conduct keyword research and implement SEO tactics to improve website visibility.<br>• Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.<br>• Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.<br>• Stay updated on industry trends and emerging technologies to maintain competitive advantage.<br>• Create and maintain detailed documentation of campaigns, processes, and analytics.<br>• Provide training or support to team members on digital tools and strategies as needed.
<p>Robert Half Marketing and Creative is hiring for a <strong>Marketing Analytics Manager</strong> with a client in Atlanta. This is a direct hire position.</p><p><br></p><p><br></p><p>We’re looking for a <strong>Marketing Analytics Manager</strong> to turn complex data into actionable insights that drive customer acquisition and business growth. This role involves analyzing marketing performance across multiple channels, managing third-party measurement tools, and optimizing media spend to improve efficiency.</p><p><br></p><p><strong>What You’ll Do:</strong></p><ul><li><strong>Analyze Market Trends:</strong> Evaluate category, brand, competitive, channel, and customer data to guide marketing decisions and recommend budget allocations.</li><li><strong>Develop Reporting & Dashboards:</strong> Design interactive reports to track performance, identify trends, and highlight areas for improvement.</li><li><strong>Manage Third-Party Measurement Tools:</strong> Oversee platform setup, onboarding, and coordination with external sales, measurement, and ad operations teams.</li><li><strong>Lead Testing & Optimization:</strong> Implement and analyze results from multi-touch attribution, marketing mix modeling (MMM), and brand/conversion lift studies.</li><li><strong>Optimize Campaign Performance:</strong> Track key performance indicators (KPIs) to measure spend effectiveness and creative impact.</li><li><strong>Leverage Data for Customer Insights:</strong> Analyze customer acquisition metrics and shopping behaviors to improve digital programs and conversion rates.</li><li><strong>Collaborate Across Teams:</strong> Work closely with internal stakeholders and external media agencies to refine measurement processes.</li><li><strong>Monitor Industry Trends:</strong> Stay updated on emerging digital marketing trends and identify new opportunities for growth.</li></ul><p><br></p>
<p>Robert Half Marketing and Creative has a hospitality client that is looking for a dynamic Social Media and Content Manager to join their team. This role is essential in driving brand awareness, increasing visits, and boosting revenue through innovative content strategies and social media management. The ideal candidate will craft compelling messaging and oversee multi-channel campaigns to ensure seamless alignment with our marketing goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute messaging frameworks and strategies that align with the resort’s brand voice and objectives.</p><p>• Lead the creation of integrated marketing campaigns, ensuring consistent messaging across all touchpoints.</p><p>• Manage and optimize content strategies for blogs, social media platforms, and marketing channels.</p><p>• Oversee the planning and execution of a content calendar to maintain timely and engaging posts.</p><p>• Collaborate with cross-functional teams to integrate resort updates into marketing communications.</p><p>• Analyze performance metrics to evaluate the success of campaigns and identify areas for improvement.</p><p>• Mentor and develop the Social Media & Content Specialist, fostering growth and collaboration.</p><p>• Coordinate with public relations and operations teams to ensure accurate and timely information dissemination.</p><p>• Leverage audience insights to create tailored content that resonates with target demographics.</p><p>• Stay updated on industry trends and apply them to enhance brand positioning and engagement.</p>
We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.<br><br>Responsibilities:<br>• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.<br>• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.<br>• Create compelling reports and presentations to share data-driven findings with clients and internal teams.<br>• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.<br>• Mentor and guide team members to encourage growth and enhance paid media expertise.<br>• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.<br>• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.<br>• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.<br>• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.
<p>We are looking for a detail-oriented Hubspot Digital Marketing Specialist for a ~30 hour per week through end of year. While the work can be done fully remotely, EST hours are required. In this long-term contract role, you will play a crucial part in enhancing digital marketing strategies and optimizing tools to drive impactful campaigns. This position is ideal for someone who thrives in the financial services industry and is eager to contribute their expertise to dynamic marketing projects.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize HubSpot marketing tools to ensure effective campaign execution and tracking.</p><p>• Conduct audits and clean-ups within HubSpot to improve platform functionality and data accuracy.</p><p>• Design and implement email marketing campaigns aimed at engaging target audiences and driving conversions.</p><p>• Utilize Google Analytics to analyze campaign performance and generate actionable insights.</p><p>• Collaborate with teams to refine digital marketing strategies and align them with business goals.</p><p>• Work with Google Ads and Google AdWords to create compelling advertisements that increase brand visibility.</p><p>• Leverage expertise in Dynamics and GA4 to enhance integration and reporting capabilities.</p><p>• Monitor and report on key performance indicators (KPIs) to track marketing success and identify improvement areas.</p><p>• Stay updated on industry trends and best practices to bring innovative ideas to the table.</p><p>• Support the implementation of marketing tools and technologies to strengthen overall campaign effectiveness.</p>
<p>Robert Half Marketing and Creative has a b2b client looking for a skilled Content Manager to join our team in Centennial, Colorado. This role focuses on creating, managing, and optimizing content strategies that align with business goals and resonate with our dental industry audience. As part of a collaborative and innovative team, you will play a key role in shaping the brand’s voice and ensuring content is impactful across multiple platforms.</p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee a content calendar that supports campaign timelines and business priorities.</p><p>• Perform regular content audits to identify gaps and opportunities for enhancing the customer journey.</p><p>• Collaborate with cross-functional teams, including sales, customer success, and product, to craft compelling messaging and storytelling.</p><p>• Create targeted content tailored to dental personas and buyer stages, ensuring alignment with channel-specific requirements.</p><p>• Maintain brand consistency by refining tone, voice, and positioning across all marketing assets.</p><p>• Utilize generative AI tools to ideate, draft, and repurpose content while preserving authenticity.</p><p>• Coordinate with design teams to ensure content visually aligns with messaging objectives.</p><p>• Optimize all published content for discoverability and performance, using industry best practices.</p><p>• Manage and enhance the internal content library to ensure teams have easy access to up-to-date resources.</p><p>• Incorporate feedback from sales and product teams to continuously improve content effectiveness.</p>
<p>We are looking for a dynamic Social Media Specialist to join our team in northern New Jersey. This Contract to permanent position offers an exciting opportunity to enhance brand visibility through creative social media strategies and effective communication. The ideal candidate will have expertise in managing social media platforms, creating compelling content, and driving engagement across diverse audiences.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute innovative social media strategies to enhance brand awareness and audience engagement.</p><p>• Create and manage high-quality content, including copywriting and graphic design, tailored to various social media platforms.</p><p>• Monitor social media trends and tools to optimize campaign performance and maintain a competitive edge.</p><p>• Collaborate with internal teams to align social media efforts with broader marketing and communication goals.</p><p>• Produce high-quality photography for use across social media and marketing channels.</p><p>• Analyze social media metrics to measure the success of campaigns and identify areas for improvement.</p><p>• Manage internal and external communications to ensure consistent messaging and branding.</p><p>• Stay updated on emerging social media technologies and best practices to drive continuous improvement.</p><p>• Work onsite 2-3 days per week to support team collaboration and project execution.</p><p>• Lead the development of social media advertising initiatives to target specific audiences effectively.</p><p><br></p><p><br></p><p>02720-0013275404</p><p><br></p>
We are looking for an experienced Chief Marketing Officer (CMO) to lead and execute innovative marketing strategies for a growing B2C service company specializing in swimming pool services. This long-term contract position offers the opportunity to make a significant impact on customer acquisition, retention, and overall brand growth. Candidates must be located on the East Coast, as occasional travel within the tri-state area may be required.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital and brand marketing strategies to drive customer acquisition and retention.<br>• Oversee top-of-funnel marketing efforts, including digital campaigns and direct mail initiatives, to attract new customers.<br>• Analyze customer feedback and survey data to enhance customer satisfaction and foster repeat business.<br>• Collaborate with general and regional managers to align marketing initiatives with business goals.<br>• Utilize field service software, such as ServiceTitan or similar platforms, to streamline marketing operations.<br>• Create and execute integrated marketing campaigns that align with the company’s growth objectives.<br>• Establish metrics to measure the effectiveness of marketing strategies and optimize performance.<br>• Partner with the IT department to ensure seamless integration of marketing tools and technologies.<br>• Travel occasionally within the tri-state area to meet with stakeholders and oversee regional marketing efforts.
We are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.<br>• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.<br>• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.<br>• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.<br>• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.<br>• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.<br>• Write and publish blogs that align with brand messaging and resonate with the audience.<br>• Collaborate with cross-functional teams to ensure cohesive branding and messaging.<br>• Increase brand awareness by fostering community engagement and building strong relationships with followers.<br>• Conduct research to identify opportunities for growth and innovation in social media campaigns.
We are looking for a detail-oriented Email Marketing Manager to join our team in New York, New York. In this Contract-to-Permanent position, you will play a pivotal role in managing and executing email marketing campaigns while ensuring seamless collaboration across multiple teams. This role requires adaptability, precision, and the ability to thrive in a fast-paced environment.<br><br>Responsibilities:<br>• Manage and execute email marketing campaigns using platforms such as Salesforce, HubSpot, or similar tools.<br>• Collaborate with regional teams to address ticket requests and ensure timely campaign delivery.<br>• Conduct quality assurance checks to maintain high standards for email design and functionality.<br>• Build and optimize email journeys using tools like Salesforce Journey Builder.<br>• Support promotional projects for festivals and events throughout the year, including push notifications and digital wallet passes.<br>• Work with internal teams to ensure alignment and effective execution of marketing strategies.<br>• Adapt to changing priorities and fast-paced workflows while maintaining composure under pressure.<br>• Travel occasionally to support events and campaigns as needed.<br>• Assist with ad hoc projects, ensuring timely and accurate delivery of marketing assets.
<p>We’re looking for a proactive and organized <strong>Digital Project Manager</strong> to join our creative services team. This role is responsible for managing incoming marketing and creative requests, building production schedules, and ensuring timely execution of deliverables across digital and print channels. The ideal candidate will have experience in marketing campaign planning, a strong understanding of creative production workflows, and familiarity with project management tools—<strong>Adobe Workfront</strong> STRONGLY preferred.</p><p><br></p><p>This role is perfect for someone who thrives in a collaborative, mission-driven environment—especially with experience in <strong>higher education or nonprofit sectors</strong>.</p><p><br></p><p><strong> </strong></p><p><strong>Key Responsibilities:</strong></p><ul><li>Intake and assess creative service requests, interpreting needs and defining project scope.</li><li>Build and manage detailed <strong>production and activation schedules</strong> for marketing deliverables.</li><li>Assign tasks, set timelines, and monitor progress using <strong>Adobe Workfront</strong> or similar tools.</li><li>Coordinate with designers, writers, developers, and stakeholders to ensure smooth project execution.</li><li>Support a wide range of deliverables including:</li><li>Dedicated emails and email invites</li><li>Social media and blog editorial content</li><li>Web page updates</li><li>Print collateral (e.g., brochures, direct mail)</li><li>Respond to ad hoc questions and requests with clarity and efficiency.</li><li>Ensure alignment with campaign strategy and organizational goals.</li><li>Maintain documentation and project records in <strong>Google Drive</strong> and other shared platforms.</li></ul>
We are looking for an experienced Marketing Manager to oversee tenant engagement, event planning, and marketing operations for a mixed-use property in Atlanta, Georgia. This role requires a proactive problem-solver who can confidently manage sensitive information and thrive in a fast-paced environment. The position offers the opportunity to contribute to the property's growth and reputation while collaborating with tenants and internal teams.<br><br>Responsibilities:<br>• Develop and implement marketing strategies tailored to tenant engagement and property branding.<br>• Plan and execute events to enhance tenant and community involvement, ensuring they align with the property's vision.<br>• Collaborate with tenants to address challenges and foster positive relationships that support business goals.<br>• Manage digital and physical signage updates in partnership with the design team to maintain cohesive branding.<br>• Work closely with web developers to enhance the property's website, including event listings and tenant communication tools.<br>• Utilize CRM systems and analytics tools to track campaign performance and refine marketing efforts.<br>• Oversee budget allocation for marketing initiatives, ensuring cost-effective strategies without compromising quality.<br>• Coordinate with corporate teams to align local marketing efforts with overarching company objectives.<br>• Maintain diplomacy and hospitality in all interactions, representing the property's values and culture.<br>• Stay updated on industry trends to continually improve marketing strategies and tenant engagement.
<p>We are looking for a skilled and motivated Marketing Specialist to join our team in Columbus, Ohio. This long-term contract position offers an exciting opportunity to contribute to impactful marketing campaigns and communications strategies. The role is ideal for someone with strong writing skills, proficiency in WordPress, and a keen eye for detail who thrives in a collaborative environment.</p><p><br></p><p><strong>ONSITE- 2 days a week 6 hour days either on Tuesday and Wednesday or Tuesday and Thursday. -After the first 3 weeks then can go fully remote! </strong></p><p><br></p><p>Responsibilities:</p><p>• Create and edit concise marketing content for events, programs, and promotional materials in a consumer-focused tone.</p><p>• Manage and update the organization's website using WordPress, including adding links, uploading images, and ensuring all content is accurate.</p><p>• Proofread and refine marketing materials to ensure clarity, consistency, and alignment with brand standards.</p><p>• Coordinate event data, calendars, and associated materials using tools like Excel and WordPress.</p><p>• Collaborate with internal teams and external partners to gather missing information and finalize marketing assets.</p><p>• Assist the Communications Director in organizing, reviewing, and distributing communications materials efficiently.</p><p>• Develop and refine PowerPoint presentations to support various marketing initiatives.</p><p>• Support email campaign creation and social media content development to enhance brand visibility.</p>
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
We are looking for a dynamic Marketing Coordinator to join our team in Midland, Texas. In this role, you will oversee a variety of marketing initiatives, ensuring the smooth execution of campaigns, events, and branding efforts. As part of a small, family-operated company, this position offers the opportunity to work across departments and gain comprehensive exposure to marketing operations.<br><br>Responsibilities:<br>• Coordinate and manage relationships with third-party vendors, including website developers, content creators, and marketing campaign specialists.<br>• Maintain the company’s social media calendar and ensure timely posting of engaging content.<br>• Organize promotional materials such as branded hats, shirts, and collateral for company use.<br>• Oversee budgets related to contractors and vendors, ensuring cost-effective solutions.<br>• Plan and execute trade shows, company events, and local district activities, including logistics, content capture, and social media promotion.<br>• Support the rebranding and website revamp of recently acquired businesses.<br>• Monitor and promote brand consistency across all platforms and campaigns.<br>• Track marketing analytics to evaluate campaign performance and drive improvements.<br>• Collaborate with internal teams to align marketing strategies with broader business goals.<br>• Capture and document event moments through photos and videos to enhance promotional efforts.
<p>Our global client is seeking a <strong>Web Content Manager</strong> to oversee and manage <strong>WordPress CMS</strong>. This role will work closely with developers, editors, marketing, and creative teams to ensure the organization’s website content is engaging, accurate, accessible, and optimized for both user experience and search engines.</p><p>This is an excellent opportunity for a content professional who thrives at the intersection of <strong>digital strategy, web content management, and cross-functional collaboration</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage the <strong>WordPress CMS</strong>, collaborating with developers and editors to support organizational needs.</li><li>Conduct <strong>content audits</strong> to identify gaps, redundancies, and opportunities for improvement.</li><li>Produce <strong>site maps and visualizations</strong> to illustrate website structure and functionality.</li><li>Train staff on best practices for creating and publishing website content.</li><li>Update <strong>HTML, CSS, and JavaScript</strong> as needed to support content and functionality.</li><li>Collaborate with creative, marketing, and technical teams to maintain site standards and brand consistency.</li><li>Implement <strong>SEO strategies</strong> to maximize search rankings and analyze user engagement.</li><li>Create, edit, publish, and retire content including text, images, videos, and interactive web assets.</li><li>Track and manage requests for website updates and new projects, ensuring deadlines are met.</li><li>Roll out and maintain a strategy for managing publishing requests (e.g., office hours).</li><li>Evaluate and streamline <strong>content governance procedures</strong>; maintain documentation libraries.</li><li>Partner with business units to develop engaging <strong>landing pages</strong> and interactive experiences.</li><li>Manage <strong>URL redirects, broken links, and cookie consent content</strong>.</li><li>Serve as the primary contact for troubleshooting <strong>site performance issues</strong>.</li><li>Integrate <strong>keywords, metadata, and analytics</strong> into content strategy for SEO optimization.</li><li>Coordinate content activation with <strong>paid media and social campaigns</strong>.</li><li>Stay current with competitor sites, industry best practices, and innovations in content strategy.</li></ul><p><br></p>
<p>We at Robert Half are looking to add <strong>Social Media Specialists</strong> to our pool of top-tier marketing professionals. In this role, you will drive engagement, increase brand awareness, and create compelling content across multiple social media platforms. You'll work with marketing teams to build and execute social strategies that deliver measurable results. We specialize in recruiting talented professionals across North America and are passionate about representing you and putting your career goals first!</p><p> </p><p><strong>Location:</strong> Nashville, TN (open to hybrid or onsite)</p><p><strong>W2 Pay:</strong> $22-$30/hr</p><p><strong>We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements.</strong></p><p><br></p>
