<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Build, develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>

<p>• A minimum of 10 years of progressive experience in marketing, with a proven track record of strategic execution and measurable impact.</p><p>• 5+ years of experience with Adobe Campaign, Adobe Campaign Classic, Salesforce Marketing Cloud, Hubspot Marketing Hub, Marketo, Zeta, Blueshift, Iterable, Braze, Klaviyo or Adobe Journey Optimizer.</p><p>• Proficiency in designing and deploying campaigns using advanced email marketing platforms.</p><p>• Strong skills in HTML email development and creating responsive, visually appealing designs.</p><p>• Proven track record of conducting A/B testing and analyzing data to improve campaign performance.</p><p>• Ability to develop and execute strategic plans that align with business goals.</p><p>• Knowledge of email marketing regulations and compliance standards.</p><p>• Excellent communication and collaboration skills to work effectively with cross-functional teams.</p>

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