We are looking for a talented Digital Marketing Specialist to join our team in Troy, Michigan. This on-site position will focus on driving marketing strategies, enhancing client engagement, and optimizing digital campaigns. As part of a creative and fast-paced environment, you will play a critical role in managing marketing tools, creating impactful content, and supporting internal communications to align project goals with marketing efforts.<br><br>Responsibilities:<br>• Oversee and maintain HubSpot and ZoomInfo platforms to track leads and execute outbound campaigns.<br>• Develop and implement strategies to increase brand visibility and generate leads based on experience.<br>• Collaborate with sales and project teams to ensure smooth communication and alignment from lead generation to project completion.<br>• Create marketing materials such as presentations, collateral, and pitch documents to support client outreach.<br>• Represent the company at industry events to foster connections and build partnerships.<br>• Assist in gathering and organizing project details to support internal communications and client updates.<br>• Optimize digital workflows for lead nurturing, reporting, and maintaining data accuracy.<br>• Monitor and analyze marketing performance metrics to refine strategies and improve results.<br>• Stay updated on industry trends and tools to enhance digital marketing efforts.

• Minimum of 2 years of experience in digital marketing, ideally in B2B or event-related industries.<br>• Proficiency in using HubSpot, ZoomInfo, and other marketing automation tools.<br>• Strong communication, writing, and presentation skills.<br>• Ability to manage multiple projects simultaneously with keen attention to detail.<br>• Comfortable representing the company at client meetings and networking events.<br>• Basic knowledge of design tools such as PowerPoint or Canva is preferred.<br>• Bachelor’s degree in Marketing, Communications, or a related field.<br>• Familiarity with SEO, email campaigns, and digital marketing strategies.

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>