We are looking for an experienced Chief Marketing Officer (CMO) to lead and execute innovative marketing strategies for a growing B2C service company specializing in swimming pool services. This long-term contract position offers the opportunity to make a significant impact on customer acquisition, retention, and overall brand growth. Candidates must be located on the East Coast, as occasional travel within the tri-state area may be required.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital and brand marketing strategies to drive customer acquisition and retention.<br>• Oversee top-of-funnel marketing efforts, including digital campaigns and direct mail initiatives, to attract new customers.<br>• Analyze customer feedback and survey data to enhance customer satisfaction and foster repeat business.<br>• Collaborate with general and regional managers to align marketing initiatives with business goals.<br>• Utilize field service software, such as ServiceTitan or similar platforms, to streamline marketing operations.<br>• Create and execute integrated marketing campaigns that align with the company’s growth objectives.<br>• Establish metrics to measure the effectiveness of marketing strategies and optimize performance.<br>• Partner with the IT department to ensure seamless integration of marketing tools and technologies.<br>• Travel occasionally within the tri-state area to meet with stakeholders and oversee regional marketing efforts.

• Proven experience in marketing leadership roles, preferably within the B2C service industry.<br>• Expertise in digital marketing, including campaign management and customer acquisition strategies.<br>• Strong knowledge of brand marketing and the ability to craft compelling messaging.<br>• Familiarity with field service management software such as ServiceTitan or similar platforms.<br>• Demonstrated success in developing and executing integrated marketing campaigns.<br>• Excellent communication and collaboration skills to work effectively with cross-functional teams.<br>• Ability to analyze customer data and translate insights into actionable strategies.<br>• Willingness to travel occasionally within the tri-state area for business needs.

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