<p>Robert Half Marketing and Creative has a hospitality client that is looking for a dynamic Social Media and Content Manager to join their team. This role is essential in driving brand awareness, increasing visits, and boosting revenue through innovative content strategies and social media management. The ideal candidate will craft compelling messaging and oversee multi-channel campaigns to ensure seamless alignment with our marketing goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute messaging frameworks and strategies that align with the resort’s brand voice and objectives.</p><p>• Lead the creation of integrated marketing campaigns, ensuring consistent messaging across all touchpoints.</p><p>• Manage and optimize content strategies for blogs, social media platforms, and marketing channels.</p><p>• Oversee the planning and execution of a content calendar to maintain timely and engaging posts.</p><p>• Collaborate with cross-functional teams to integrate resort updates into marketing communications.</p><p>• Analyze performance metrics to evaluate the success of campaigns and identify areas for improvement.</p><p>• Mentor and develop the Social Media & Content Specialist, fostering growth and collaboration.</p><p>• Coordinate with public relations and operations teams to ensure accurate and timely information dissemination.</p><p>• Leverage audience insights to create tailored content that resonates with target demographics.</p><p>• Stay updated on industry trends and apply them to enhance brand positioning and engagement.</p>

• Proven experience in social media management and content creation, preferably within the travel or hospitality industry.<br>• Strong copywriting and editing skills with the ability to maintain a consistent brand voice.<br>• Expertise in developing multi-channel marketing campaigns and messaging strategies.<br>• Proficiency in analyzing performance metrics and using data to drive decision-making.<br>• Familiarity with content management systems and social media platforms such as Facebook, Instagram, Twitter, TikTok, and YouTube.<br>• Ability to lead and collaborate with teams across various functions.<br>• Knowledge of cultural trends and audience insights to inform content strategies.<br>• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

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