<p><strong>Marketing Analyst</strong></p><p> </p><p><strong>Overview</strong></p><p>We are seeking a data-driven and detail-oriented <strong>Marketing Analyst</strong> to join our team. This role is responsible for analyzing marketing performance, identifying trends, and providing insights that guide strategic decisions. The ideal candidate is skilled in translating complex data into actionable recommendations that improve campaign performance, audience engagement, and overall ROI.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Collect, analyze, and interpret data from multiple marketing channels (digital, email, social media, paid media, CRM, etc.).</li><li>Measure and report on campaign performance and key marketing metrics such as conversion rates, customer acquisition cost, and lifetime value.</li><li>Provide insights and recommendations to optimize marketing strategies, targeting, and spend allocation.</li><li>Develop dashboards and visual reports to communicate findings to marketing and leadership teams.</li><li>Support A/B testing, audience segmentation, and market research initiatives.</li><li>Collaborate with cross-functional teams including marketing, sales, and finance to align data insights with business objectives.</li><li>Monitor market trends and competitive performance to identify opportunities for growth.</li></ul><p><br></p>

<p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field.</li><li>2–5 years of experience in marketing analytics, data analysis, or business intelligence.</li><li>Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or Looker.</li><li>Strong understanding of digital marketing metrics and platforms (SEO, SEM, social, email).</li><li>Advanced Excel and data manipulation skills; experience with SQL or Python is a plus.</li><li>Excellent analytical thinking, problem-solving, and communication skills.</li></ul><p> </p><p><strong>Nice to Have</strong></p><ul><li>Experience with marketing automation or CRM tools (e.g., HubSpot, Marketo, Salesforce).</li><li>Familiarity with attribution modeling and customer journey analysis.</li><li>Background in campaign forecasting and budget optimization.</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>