<p><strong>Marketing Automation Manager</strong></p><p><br></p><p> <strong>Position Summary</strong></p><p>The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.</li><li>Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).</li><li>Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.</li><li>Collaborate with content, digital, and sales teams to align campaigns with overall business goals.</li><li>Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.</li><li>Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).</li><li>Support lead management processes, including scoring, routing, and reporting.</li><li>Test and iterate on workflows, messaging, and timing to improve automation effectiveness.</li><li>Train team members and stakeholders on marketing automation best practices.</li></ul><p><br></p><p><br></p>

<p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, Business, or related field.</li><li>3–5+ years of experience managing marketing automation systems (HubSpot, Marketo, Pardot, etc.).</li><li>Proficiency in CRM systems and integrations (e.g., Salesforce).</li><li>Strong understanding of lead nurturing, lifecycle marketing, and email deliverability.</li><li>Analytical mindset with experience using data to measure and improve campaign performance.</li><li>Excellent communication, project management, and organizational skills.</li><li>Basic knowledge of HTML/CSS and comfort troubleshooting email templates (preferred).</li><li>Marketing automation certification (e.g., HubSpot, Marketo Certified Expert) is a plus.</li></ul><p><br></p>

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