We are looking for a talented Digital Marketing Specialist to join our team on a long-term contract basis. In this role, you will play a key part in shaping the brand identity and digital presence of a growing medspa business based in Houston, Texas. This position offers flexibility with remote work opportunities, coupled with occasional onsite visits for content creation every other week.<br><br>Responsibilities:<br>• Develop and manage engaging content for YouTube, Instagram, Facebook (Meta), and the company website.<br>• Create digital assets and graphics that align with the medspa’s branding, promotions, and service offerings.<br>• Design marketing materials, including social media posts, email campaigns, and promotional collateral.<br>• Maintain and update website content to ensure accuracy and alignment with branding.<br>• Coordinate and execute a content calendar to ensure consistent posting and audience engagement.<br>• Collaborate with leadership to generate innovative ideas to enhance brand visibility and market reach.<br>• Analyze and optimize digital campaigns using tools like Google Analytics and Google AdWords.<br>• Support email marketing initiatives by designing and scheduling campaigns.<br>• Conduct regular performance reviews of digital channels to identify areas for improvement.

• Proven experience in digital marketing, including social media management and content creation.<br>• Proficiency in tools like Google Ads, Google Analytics, and Google AdWords.<br>• Strong graphic design skills with experience in creating marketing materials.<br>• Familiarity with website maintenance and content management systems.<br>• Ability to plan and execute email marketing campaigns.<br>• Excellent organizational skills to manage a content calendar effectively.<br>• Strong analytical skills to evaluate digital marketing performance.<br>• Ability to work both independently and collaboratively with leadership.

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