<p><strong>Job Description</strong></p><p>We’re looking for a technically strong and strategically minded <strong>Marketing Automation Specialist/Manager</strong> to build, optimize, and scale automated campaigns across our digital ecosystem. In this role, you’ll manage workflows, lead scoring, segmentation, and multi-channel automation to improve engagement, conversion, and overall campaign performance.</p><p>If you have experience owning lifecycle automation, building complex journeys, and working hands-on inside automation platforms—this role is a great fit.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Build and optimize automated workflows across email, SMS, onboarding, retargeting, and nurture campaigns.</li><li>Own day-to-day management of marketing automation platforms (HubSpot, Marketo, Pardot, Klaviyo, Braze, ActiveCampaign, etc.).</li><li>Create segmentation strategies, lead scoring models, and dynamic content rules to improve targeting and personalization.</li><li>Partner with marketing, product, and sales teams to align automation with campaign goals, user journeys, and lifecycle stages.</li><li>Conduct A/B testing across subject lines, CTAs, segmentation, and send-time optimization.</li><li>Monitor platform health, data cleanliness, integrations, and automation workflows to ensure accuracy.</li><li>Track and report on automation performance—open rates, CTRs, conversion, attribution, and lifecycle metrics.</li><li>Troubleshoot automation issues, manage integrations, and collaborate with internal or external technical resources when needed.</li><li>Maintain documentation for processes, workflows, and system configurations.</li></ul><p><br></p>

<p><strong>Requirements</strong></p><ul><li>3–6+ years of experience in marketing automation, lifecycle marketing, or CRM operations.</li><li>Hands-on experience with at least one major automation platform (HubSpot, Marketo, Pardot, Klaviyo, Braze, Eloqua, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar).</li><li>Strong understanding of customer journeys, funnel management, scoring, and lifecycle strategy.</li><li>Experience with segmentation, UTMs, tagging, and data-driven optimization.</li><li>Ability to build and troubleshoot workflows, triggers, and complex automation logic.</li><li>Familiarity with GA4, Looker Studio, or similar analytics platforms.</li><li>Excellent communication and project management skills.</li><li>Bonus: Experience with API integrations, HTML/CSS for email templates, or CRM systems like Salesforce or HubSpot CRM.</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>