Using Social Media to Your (Work) Benefit

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Using Social Media to Your (Work) Benefit

More than 4 in 10 workers use social media for work purposes.

Employees cited the following as the most common uses of social media at work:

To do research: 35%

To promote the company to their social networks: 28%

To uncover new business contacts: 26%

Of those who use social media for work reasons, 40% spend at least one hour a day using it.

Greatest benefits for a company when employees use social media, according to CFOs:

Expand network of valuable contacts: 30%

Promote company’s attributes and accomplishments: 22%

Attract new business: 22%

Provide better customer service: 21%

Greatest concerns for a company when employees use social media, according to CFOs

Wasting time at work: 44%

Behaving unprofessionally: 35%

Posting financial or confidential company information: 11%

Posting negative comments about the company: 10%

Source: Accountemps survey of more than 1,000 U.S. workers age 18 and older who work in an office environment, and more than 2,200 CFOs in more than 20 of the largest U.S. metropolitan areas.