<p>Robert Half Marketing and Creative is hiring for a <strong>Marketing Analytics Manager</strong> with a client in Atlanta. This is a direct hire position.</p><p><br></p><p><br></p><p>We’re looking for a <strong>Marketing Analytics Manager</strong> to turn complex data into actionable insights that drive customer acquisition and business growth. This role involves analyzing marketing performance across multiple channels, managing third-party measurement tools, and optimizing media spend to improve efficiency.</p><p><br></p><p><strong>What You’ll Do:</strong></p><ul><li><strong>Analyze Market Trends:</strong> Evaluate category, brand, competitive, channel, and customer data to guide marketing decisions and recommend budget allocations.</li><li><strong>Develop Reporting & Dashboards:</strong> Design interactive reports to track performance, identify trends, and highlight areas for improvement.</li><li><strong>Manage Third-Party Measurement Tools:</strong> Oversee platform setup, onboarding, and coordination with external sales, measurement, and ad operations teams.</li><li><strong>Lead Testing & Optimization:</strong> Implement and analyze results from multi-touch attribution, marketing mix modeling (MMM), and brand/conversion lift studies.</li><li><strong>Optimize Campaign Performance:</strong> Track key performance indicators (KPIs) to measure spend effectiveness and creative impact.</li><li><strong>Leverage Data for Customer Insights:</strong> Analyze customer acquisition metrics and shopping behaviors to improve digital programs and conversion rates.</li><li><strong>Collaborate Across Teams:</strong> Work closely with internal stakeholders and external media agencies to refine measurement processes.</li><li><strong>Monitor Industry Trends:</strong> Stay updated on emerging digital marketing trends and identify new opportunities for growth.</li></ul><p><br></p>
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
<p><strong>Job Description:</strong></p><p><strong>We are seeking a detail-oriented and data-driven Marketing Analytics Specialist</strong> to join our marketing team. In this role, you will be responsible for designing, executing, and optimizing marketing performance analyses. Your work will help drive data-informed business decisions by measuring the effectiveness of marketing campaigns, identifying trends, and highlighting opportunities for growth. Ideal candidates will have a strong background in data analytics, marketing strategies, and advanced tools to provide actionable insights for cross-functional teams.</p><p><br></p><p><strong>Key Responsibilities</strong>:</p><ul><li>Collect and analyze data from various marketing touchpoints, including digital advertising, website traffic, email campaigns, social media, and CRM platforms.</li><li>Interpret and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI.</li><li>Develop dashboards, visualization tools, and comprehensive reports to communicate insights and recommendations to marketing and leadership teams.</li><li>Collaborate with the marketing team to refine customer segmentation using data-driven models.</li><li>Identify and recommend opportunities for improving campaign strategies, workflows, or audience targeting.</li><li>Monitor and report industry trends, benchmarking competitors’ performance.</li><li>Ensure data accuracy and compliance with privacy laws and regulations, including GDPR and CCPA.</li><li>Partner with cross-departmental teams to integrate marketing analytics into broader business strategies.</li><li>Stay up-to-date on marketing technology tools, analytics platforms, and data acquisition methods.</li></ul><p><br></p>
We are looking for an experienced Marketing Manager to oversee tenant engagement, event planning, and marketing operations for a mixed-use property in Atlanta, Georgia. This role requires a proactive problem-solver who can confidently manage sensitive information and thrive in a fast-paced environment. The position offers the opportunity to contribute to the property's growth and reputation while collaborating with tenants and internal teams.<br><br>Responsibilities:<br>• Develop and implement marketing strategies tailored to tenant engagement and property branding.<br>• Plan and execute events to enhance tenant and community involvement, ensuring they align with the property's vision.<br>• Collaborate with tenants to address challenges and foster positive relationships that support business goals.<br>• Manage digital and physical signage updates in partnership with the design team to maintain cohesive branding.<br>• Work closely with web developers to enhance the property's website, including event listings and tenant communication tools.<br>• Utilize CRM systems and analytics tools to track campaign performance and refine marketing efforts.<br>• Oversee budget allocation for marketing initiatives, ensuring cost-effective strategies without compromising quality.<br>• Coordinate with corporate teams to align local marketing efforts with overarching company objectives.<br>• Maintain diplomacy and hospitality in all interactions, representing the property's values and culture.<br>• Stay updated on industry trends to continually improve marketing strategies and tenant engagement.
We are looking for a skilled Marketing Analyst to join our team on a long-term contract basis. This role is based in New York, New York, and focuses on driving data-driven marketing strategies by leveraging analytics tools and insights. The ideal candidate will have a passion for uncovering trends, optimizing campaigns, and delivering impactful recommendations to enhance business outcomes.<br><br>Responsibilities:<br>• Conduct in-depth analysis of marketing performance data using tools such as Google Analytics, Adobe Analytics, and other platforms.<br>• Develop actionable insights to optimize marketing campaigns and improve customer engagement.<br>• Manage and optimize Google AdWords campaigns to ensure maximum ROI.<br>• Collaborate with cross-functional teams to align marketing strategies with business objectives.<br>• Utilize CRM systems to analyze customer behavior and improve targeted marketing efforts.<br>• Perform ad hoc analysis to address specific business questions and provide timely solutions.<br>• Create detailed reports and dashboards to communicate findings to stakeholders.<br>• Monitor industry trends to identify new opportunities for marketing innovation.<br>• Support the implementation of marketing analytics processes and tools to enhance efficiency.
<p>Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty.</p><p> </p><p>Responsibilities:</p><ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul><p><br></p>
We are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract role, you will play a pivotal part in shaping data-driven strategies to enhance marketing initiatives across the customer lifecycle. This position offers an exciting opportunity to collaborate with diverse teams and leverage advanced analytics tools to drive impactful results.<br><br>Responsibilities:<br>• Analyze current reporting frameworks to understand the requirements of various teams within the Marketing and Global Servicing organization.<br>• Develop an in-depth understanding of Google Analytics configurations and campaign reporting tools used to assess channel and campaign effectiveness.<br>• Map out customer journeys across the organization's website, mobile platforms, and mobile app to identify key insights.<br>• Collaborate with departments such as Digital Marketing, Brand and Communications, Loyalty, Regional Marketing, and Business Analytics to refine reporting needs and requirements.<br>• Partner with the digital product development team to lead the analytics workstream for a website redesign project.<br>• Execute initiatives aligned with the Marketing Data Vision Road Map to address immediate and long-term business needs.<br>• Provide strategic marketing insights based on data analysis to support customer acquisition, retention, engagement, and advocacy efforts.<br>• Define analytics tagging requirements for new website features, user flows, and customer segments.<br>• Assess current reporting tools, processes, and data sources to identify opportunities for improvement and future investments.
<p><strong>About the Role</strong></p><p> We’re seeking a motivated and detail-oriented <strong>Junior Marketing Manager</strong> to support our marketing team in executing campaigns, managing projects, and driving brand growth. This is a great opportunity for someone with a strong foundation in marketing who is ready to take on more responsibility and grow into a leadership role.</p><p><strong>What You’ll Do</strong></p><ul><li>Assist in planning, executing, and analyzing marketing campaigns across digital and traditional channels</li><li>Support content creation for social media, email, and website initiatives</li><li>Coordinate with cross-functional teams and vendors to ensure timely project delivery</li><li>Monitor campaign performance and prepare reports with actionable insights</li><li>Help maintain brand consistency across all marketing materials</li><li>Conduct market and competitor research to support strategic initiatives</li></ul>
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.<br><br>Responsibilities:<br>• Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.<br>• Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.<br>• Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.<br>• Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.<br>• Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.<br>• Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.<br>• Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.<br>• Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.<br>• Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
<p>Robert Halfs enterprise client is looking for an experienced Marketing Product Manager to lead the strategic direction of marketing technology products. In this role, you will be responsible for defining and prioritizing product roadmaps while ensuring an exceptional user experience for marketing tools. This is a long-term contract position based in Philadelphia, Pennsylvania.</p><p><br></p><p>Responsibilities:</p><ul><li>Define and own the marketing product roadmap for a new AI solution, ensuring alignment with company goals and customer needs.</li><li>Lead the creation of a new solution by outlining critical product features, customer journey flows, and configurable options for diverse client profiles.</li><li>Collaborate with internal marketing stakeholders and external vendors to co-develop a seamless onboarding experience leveraging AI to reduce customer setup effort.</li><li>Transition into supporting engineering alignment by contributing to the documentation and refining the scope for technical execution.</li><li>Partner with engineering teams to validate product feasibility, define priorities, and assist with pilot deployment planning.</li><li>Drive strategic thinking and clarity in ambiguous environments, ensuring consistent progress toward key milestones.</li><li>Serve as an advocate for end-user experience, ensuring marketing technology products deliver intuitive and impactful benefits for customers.</li></ul>
<p><strong>FP& A ANALYST/MANAGER - Well-Established and Stable Manufacturer in Atlanta</strong></p><p>Our client is seeking a skilled <strong>FP& A Analyst/Manager</strong> to serve as a strategic business partner and problem solver, supporting budgeting, forecasting, financial modeling, and strategic analysis to enable data-driven decision-making across the organization.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Consolidate and analyze financial data, including budgets and income statement forecasts.</li><li>Develop financial models and conduct benchmarking and process analytics.</li><li>Track financial performance by comparing actual results against forecasts.</li><li>Analyze and optimize financial processes to improve efficiency and accuracy.</li><li>Prepare monthly reports featuring key metrics, financial results, and variance analysis.</li><li>Lead the annual and quarterly budgeting and forecasting processes.</li><li>Collaborate with operations to review variances, understand cost drivers, and identify cost-saving opportunities.</li><li>Drive continuous improvement in operational metrics and financial drivers to ensure accurate profitability analysis and informed tactical decisions.</li><li>Provide insightful analysis and actionable recommendations to leadership for strategic operational planning.</li><li>Implement best practices and innovative solutions to enhance financial operations.</li><li>Build strong partnerships with managers across departments to identify needs and deliver comprehensive business solutions.</li><li>Identify risks and opportunities and proactively recommend corrective actions.</li><li>Evaluate financial and operational KPIs to monitor business performance.</li></ul><p><br></p>
We are looking for a dynamic and results-driven Marketing Manager to lead innovative marketing strategies and drive brand growth. Based in Boca Raton, Florida, this role is ideal for someone with a passion for creating impactful campaigns, enabling sales teams, and developing product messaging that resonates with diverse audiences. The ideal candidate will thrive in a fast-paced environment and collaborate effectively across departments to achieve strategic goals.<br><br>Responsibilities:<br>• Equip sales teams with updated product materials, presentations, and messaging to enhance customer engagement.<br>• Manage customer databases and lead qualification processes while supporting lead generation initiatives.<br>• Oversee the creation and maintenance of sales tools, including dashboards, proposals, and sales decks.<br>• Assist sales teams with demos, pitches, and negotiations to ensure successful client interactions.<br>• Train sales staff on product features, marketing strategies, and platform usage.<br>• Execute integrated marketing campaigns to boost lead generation and strengthen brand visibility.<br>• Plan and manage trade shows and events, handling logistics, collateral development, and media preparation.<br>• Lead digital marketing efforts, including paid advertising and campaign optimization using analytics tools.<br>• Develop product messaging and positioning tailored to various industries and international markets.<br>• Collaborate with product, engineering, and executive teams to ensure brand consistency and alignment.
<p>We’re seeking a <strong>Marketing Reporting Analyst</strong> with a strategic mindset and strong SQL skills to design dashboards, perform ad hoc analysis, and support compliance initiatives. This role requires collaboration across marketing, engineering, and compliance teams to deliver actionable insights and ensure data accuracy.</p><p><strong>Responsibilities</strong></p><ul><li>Design and manage marketing dashboards using tools like Power BI, Tableau, or Qlik.</li><li>Write SQL queries for ad hoc analysis and reporting.</li><li>Present findings and recommendations to stakeholders.</li><li>Support compliance processes (e.g., CCPA) and manage customer data preferences.</li><li>Define project plans and monitor data quality across reports.</li></ul><p><br></p>
We are looking for an experienced Digital Marketing Manager to oversee and execute strategies that drive growth for an e-commerce platform specializing in sales to Amazon warehouses. This role is based in Pompano Beach, Florida, and is a Contract-to-permanent opportunity. The ideal candidate will have a proven track record in managing digital campaigns and a deep understanding of the e-commerce and retail sectors.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.<br>• Monitor and analyze campaign performance metrics to optimize results and drive sales.<br>• Manage the company’s digital presence, including its website, mobile platforms, and social media channels.<br>• Identify growth opportunities through data-driven analysis and implement solutions to improve performance.<br>• Collaborate directly with the business owner to align marketing strategies with overall business goals.<br>• Create and manage paid advertising campaigns to boost customer acquisition and retention.<br>• Ensure all marketing efforts are aligned with the e-commerce and retail industry standards.<br>• Stay updated on the latest trends and innovations in digital marketing to maintain a competitive edge.
We are looking for an experienced Demand Generation Manager to lead strategic marketing initiatives that drive customer acquisition and engagement. This role emphasizes the development and execution of targeted campaigns, leveraging data analytics and marketing tools to optimize performance. Based in Warren, New Jersey, you will play a pivotal role in expanding brand awareness and generating leads through demonstrated expertise.<br><br>Responsibilities:<br>• Design and implement comprehensive demand generation strategies to support business growth.<br>• Lead the execution of digital media campaigns across multiple channels, ensuring alignment with company goals.<br>• Utilize data-driven insights and analytics to refine marketing approaches and measure campaign success.<br>• Manage and optimize marketing automation tools, including HubSpot, to streamline operations and enhance lead nurturing.<br>• Collaborate with cross-functional teams to develop compelling content and promotional materials.<br>• Track and report on lead generation metrics, providing actionable recommendations to improve performance.<br>• Identify new opportunities for audience engagement and brand expansion.<br>• Maintain up-to-date knowledge of industry trends and emerging technologies to inform strategy.<br>• Ensure marketing initiatives comply with best practices and align with the overall vision of the organization.
We are looking for a dynamic Director of Marketing to lead strategic initiatives and drive brand growth in the healthcare industry. This role requires expertise in digital marketing, event planning, and analytics to enhance audience engagement and achieve business objectives. The ideal candidate will excel in managing agency relationships and crafting innovative strategies to elevate brand presence.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to healthcare audiences.<br>• Oversee the planning and execution of events designed to promote the brand and engage stakeholders.<br>• Utilize digital tools and analytics platforms, such as Google Analytics, to monitor campaign performance and optimize results.<br>• Collaborate with external agencies to ensure alignment with brand goals and marketing objectives.<br>• Drive initiatives to enhance brand awareness and visibility across multiple channels.<br>• Manage budgets and resources effectively to maximize the impact of marketing campaigns.<br>• Lead and mentor a marketing team, fostering a collaborative and results-driven environment.<br>• Stay abreast of industry trends and emerging technologies to incorporate innovative strategies.<br>• Evaluate and refine marketing tactics to support organizational goals.<br>• Ensure all marketing efforts comply with relevant regulations and standards within the healthcare sector.
<p>Responsibilities: </p><ul><li>Develop and implement comprehensive social media strategies aligned with the client's marketing goals.</li><li>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.</li><li>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.</li><li>Stay updated with social media trends, best practices, and emerging platforms.</li><li>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.</li><li>Plan and execute paid social media advertising campaigns to reach target audiences effectively.</li><li>Engage with followers and influencers to build and nurture a strong online community.</li><li>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.</li></ul><p><br></p>
<p>Our client—a global luxury brand with a rich heritage of innovation, creativity, and craftsmanship—is seeking a driven and strategic FP& A Manager to play a pivotal role in supporting financial performance and decision-making across the business. If you're a numbers-savvy, business-minded finance leader who thrives in a collaborative, fast-paced environment—this is your opportunity to make an impact.</p><p><br></p><p>As FP& A Manager, you will be the financial thought partner to senior leadership, leading financial planning, forecasting, and analysis for the Americas region corporate functions. You’ll guide decision-making through insightful reporting, proactive forecasting, and clear communication.</p><p><br></p><p>Key responsibilities will include:</p><p>· Lead financial planning, forecasting, and analysis for wholesale P& L, OPEX, headcount, and select balance sheet and cash flow items</p><p>· Analyze monthly financial results to identify trends, variances, and opportunities for improvement</p><p>· Prepare and deliver executive-level financial reports and insights to senior leadership</p><p>· Manage the wholesale forecast process, including shipment, margin, and full P& L management</p><p>· Oversee budgeting and forecasting for all corporate functions, including Marketing, HR, IT, Legal, and more</p><p>· Collaborate with regional and central teams to ensure accuracy and transparency in financial reporting</p><p>· Partner with cross-functional departments to support decision-making with actionable financial insights</p><p>· Maintain robust documentation of FP& A processes and support finance controls and compliance</p><p>· Support continuous process improvement and contribute to strategic initiatives across the finance function</p><p><br></p><p>For immediate consideration for this position please email your resume to Ben.Turnbull@roberthalf.</p>
<p><strong>Director of Marketing</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is seeking a dynamic and strategic <strong>Director of Marketing</strong> to lead the firm’s marketing, business development, and public relations efforts. This executive-level position plays a key role on the Leadership Team, collaborating closely with the President and studio leaders to shape and execute initiatives that drive brand awareness, support growth, and reinforce the firm’s mission and values.</p><p>This is a high-impact opportunity for a marketing leader with deep experience in professional services, a collaborative mindset, and a passion for purposeful design.</p><p><strong>Key Responsibilities</strong></p><p><strong>Marketing Leadership & Strategy</strong></p><ul><li>Lead development and execution of firmwide marketing strategy aligned with business goals</li><li>Manage and mentor the marketing team across offices</li><li>Oversee key deliverables including proposals, presentations, and marketing collateral</li><li>Direct website strategy, content, and digital engagement</li><li>Develop and manage the firm’s annual marketing budget</li><li>Improve systems, workflows, and tools to enhance marketing efficiency (Deltek experience a plus)</li></ul><p><strong>Business Development</strong></p><ul><li>Support studio-specific and firmwide business development planning</li><li>Guide lead generation, pipeline tracking, and CRM reporting</li><li>Plan and execute special events and outreach efforts</li><li>Coach staff for client interviews and pursuit strategies</li></ul><p><strong>Public Relations & Communications</strong></p><ul><li>Oversee PR strategy with support from internal and external resources</li><li>Manage the firm’s social media calendar and content</li><li>Develop press releases, award submissions, and speaking opportunities</li><li>Generate story ideas and content to elevate firm visibility across markets</li></ul><p><strong>What You Bring</strong></p><p><strong>Required Qualifications</strong></p><ul><li>Bachelor’s degree in marketing, communications, or a related field</li><li>10+ years of experience in professional services marketing</li><li>Demonstrated success leading and growing a marketing team</li><li>Expertise in business development and public relations strategy</li><li>Excellent written and verbal communication skills</li><li>Proficiency in Adobe InDesign and related tools</li><li>Experience developing and managing marketing budgets</li></ul><p><strong>Preferred Qualifications</strong></p><ul><li>Background in architecture, engineering, construction, or planning (A/E/C)</li><li>Familiarity with urban design, landscape architecture, and land planning</li><li>CPSM certification and/or active SMPS membership</li><li>Master’s degree in marketing or related discipline</li></ul><p><strong>Why Join Design Workshop?</strong></p><p> Design Workshop is a purpose-driven design firm committed to innovation, collaboration, and environmental and social impact. With studios across the country, we offer the opportunity to work on meaningful projects that shape communities. We foster a diverse and inclusive workplace where all voices are valued and encouraged.</p>
We are looking for a skilled Email Marketing Manager to oversee the creation, execution, and optimization of email campaigns tailored to a high-end luxury clientele. This is a long-term contract position that requires a strong understanding of digital marketing strategies and analytics to drive engagement and conversions. Ideal candidates will have expertise in email marketing platforms, a keen attention to detail, and the ability to work independently or collaboratively within a fast-paced environment.<br><br>Responsibilities:<br>• Develop and manage email marketing campaigns targeting high-end luxury audiences, ensuring alignment with overall brand strategy.<br>• Optimize campaign performance through A/B testing, segmentation, and other techniques to improve open rates, click-through rates, and conversions.<br>• Utilize analytics tools to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.<br>• Collaborate with design and content teams to create visually appealing and engaging email templates.<br>• Ensure all email campaigns comply with relevant regulations and follow best practices for deliverability and user experience.<br>• Manage paid social and Google Ad campaigns to complement email marketing efforts.<br>• Conduct regular reporting to measure campaign success and recommend improvements.<br>• Research and implement innovative marketing strategies to enhance audience engagement.<br>• Maintain a strong understanding of industry trends to stay ahead of competitors.<br>• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p> </p><p>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </p><p>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </p><p>Conduct market research to identify customer needs, trends, and competitors' activities. </p><p>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </p><p>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </p><p>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </p><p>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </p><p>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </p><p>Present marketing strategies and campaign results to stakeholders and management. </p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
<p>We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p><br></p><p><br></p>
We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.<br>• Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.<br>• Manage and optimize paid social media campaigns across various platforms to maximize ROI.<br>• Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.<br>• Monitor and report on key performance metrics, providing actionable insights to stakeholders.<br>• Collaborate with cross-functional teams to align marketing efforts with company objectives.<br>• Research and implement emerging digital trends to keep strategies innovative and competitive.<br>• Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.<br>• Conduct A/B testing and other methodologies to refine campaign effectiveness.<br>• Develop content strategies that resonate with target audiences and drive engagement.
