<p>We are looking for an experienced and visionary Director of Marketing to lead strategic initiatives for a CPG client based in Los Angeles, CA. This role requires a dynamic leader who can balance creative innovation with operational execution to drive brand growth and connect authentically with diverse audiences. As a key member of the leadership team, you will oversee marketing strategies, product development, and campaign execution to ensure continued relevance in both Hispanic and mainstream markets.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth.</p><p>• Lead new product innovation, including packaging design and campaign development, to align with market trends and audience preferences.</p><p>• Manage the execution of marketing campaigns, ensuring they resonate with target audiences and deliver measurable results.</p><p>• Analyze category performance using tools such as Nielsen insights to inform strategic decisions and optimize product launches.</p><p>• Collaborate with cross-functional teams, including Sales, Purchasing, Quality, and Finance, to ensure seamless execution of projects from concept to market.</p><p>• Oversee digital marketing efforts, including eCommerce strategies, to expand online presence and revenue.</p><p>• Drive cultural storytelling initiatives that authentically connect with diverse audiences.</p><p>• Monitor industry trends and competitor activities to identify opportunities for growth and innovation.</p><p>• Inspire and lead the marketing team, fostering a collaborative and results-driven environment.</p>

• Minimum of 7 years of experience in marketing leadership roles within the consumer packaged goods (CPG) industry.<br>• Proven expertise in digital marketing strategies and eCommerce development.<br>• Strong analytical skills with the ability to interpret market data and apply insights to marketing strategies.<br>• Experience in brand awareness initiatives and campaign execution.<br>• Ability to lead cross-functional teams and manage projects effectively.<br>• Proficiency in cultural storytelling and connecting with diverse audiences.<br>• Excellent communication and presentation skills.<br>• Demonstrated ability to drive innovation and inspire teams.

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