We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing.<br>• Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.<br>• Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights.<br>• Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments.<br>• Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter.<br>• Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards.<br>• Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making.<br>• Stay current with digital marketing trends and technologies to enhance campaign effectiveness.<br>• Communicate effectively with stakeholders to report progress and recommend improvements.<br>• Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies.

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field.<br>• Minimum of five years of experience in managing digital marketing campaigns, particularly in social media, programmatic advertising, and paid search.<br>• Proficiency in analytics tools such as Google Analytics and Adobe Analytics.<br>• Expertise in advertising platforms including Google Ads, Facebook Ads Manager, DV360, and The Trade Desk.<br>• Strong knowledge of digital marketing best practices, KPIs, and technologies.<br>• Proven ability to manage programmatic budgets and execute buying strategies effectively.<br>• Skilled in data analysis and interpretation to inform campaign decisions.<br>• Excellent communication skills, both written and verbal, with the ability to work in a fast-paced environment handling multiple projects.

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