<p>We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must be commutable 5 days per week. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)</li><li>Own strategy, execution and account rebuilds </li><li>Build a UGC and ad creative pipeline for Meta/YouTube/TikTok</li><li>Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)</li><li>Daily/weekly reporting across all paid channels</li><li>Own A/B testing roadmap for performance pages </li><li>Experienced working in Shopify</li><li>Manage budgets upwards of $150-200K per month in spend</li></ul>

<ul><li>5+ years running DTC paid acquisition </li><li>Deep experience with Meta ads, Google Search, Google Shopping, PMAX, YouTube ads, retargeting across multiple platforms </li><li>Proven experience in digital marketing with a focus on performance-driven strategies.</li><li>Familiarity with Shopify and its functionalities for online store management.</li><li>Proficiency in email marketing platforms such as Klaviyo.</li><li>Ability to analyze data using tools like Google Analytics to inform decisions.</li><li>Experience with subscription-based services and optimization workflows.</li><li>Skilled at developing and managing A/B testing processes for web pages.</li><li>Understands LTV, payback windows, contribution margin, and how they roll up to EBITDA</li><li>Bonus for CPG experience </li></ul>

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