Marketing and Creative Hiring Trends 2022

Marketing and Creative Professionals in Highest Demand

Within each scoring indicator, a role is awarded points if it is above average compared to other marketing and creative roles. Roles that had below-average demand received zero points toward their score. Roles were scored by comparing their 2022 growth to the second half of 2021 and their Q2 specialized unemployment rates.

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Marketing Managers7.48
Graphic Designers3.99
Digital Designers, Artists and Producers2.85
Technical Writers1.39
Proofreaders1.39
Art Directors1.25

Ranking of roles is based on proprietary analysis of more than 6 million positions posted on more than 100 independent job boards and company websites, specialized unemployment rates from the U.S. Bureau of Labor Statistics, and placement data from Robert Half.

Marketing and Creative Managers’ Hiring Plans

July–December 2022

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hiring for new roles

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hiring for vacated roles

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increasing the number of contract employees in their department

Finding Skilled Talent Is Toughest in These Areas

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of marketing and creative managers said it’s challenging to find skilled professionals

The most challenging areas to hire:

Digital marketing
Marketing
Digital design and production

Motivations of Marketing and Creative Workers on the Move

The main reasons professionals in this sector plan to look for a new job:

Higher salaries
More opportunities for advancement
Remote work flexibility

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of marketing and creative employees are actively searching for a new role or plan to by the end of the year

Current Unemployment Rates

1.5%

Marketing managers

1.6%

Market research analysts and marketing specialists

2.6%

Copywriters

2.6%

Graphic designers

2.7%

Web and digital interface designers

Current Population Statistics, U.S. Bureau of Labor Statistics, July 8, 2022. Percentages reflect unemployment rates for select positions that were near or below the national unemployment rate at the end of second-quarter 2022.

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In-Demand Roles and Hiring Trends by Profession

See which jobs employers want to fill soon, based on Robert Half’s unique demand scoring system.

Administrative and Customer Support

Finance and Accounting

Healthcare

Human Resources

Legal

Marketing and Creative

Technology

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Data Sources:

*Robert Half calculations are based on job postings provided by TalentNeuron™, a comprehensive source of global labor market analytics by Gartner.

The Employment Situation — July 2022, U.S. Bureau of Labor Statistics, Aug. 5, 2022

Job Openings and Labor Turnover — June 2022, U.S. Bureau of Labor Statistics, Aug. 2, 2022

Online surveys developed by Robert Half and conducted by independent research firms in 2022. Respondents included executives, senior managers and employees from small (20-249 employees), medium (250-499 employees) and large (500+ employees) in private, publicly listed and public sector organizations across the United States.