Marketing and Creative Hiring Trends 2022

Marketing and Creative Professionals in Highest Demand

Within each scoring indicator, a role is awarded points if it is above average compared to other marketing and creative roles. Roles that had below-average demand received zero points toward their score. Roles were scored by comparing their 2022 growth to the second half of 2021 and their Q2 specialized unemployment rates.

{"type":"column","container":"#DFST22-09-a","data":{"series":[{"name":{"en":""},"data":[7.48,3.99,2.85,1.39,1.39,1.25],"colors":["#68ace5","#68ace5","#68ace5","#68ace5","#68ace5","#68ace5"]}]},"dataPrefix":{"en":""},"dataSuffix":{"en":""},"xAxis":{"categories":{"en":["Marketing @Managers","Graphic Designers","Digital Designers, @Artists and Producers","Technical @Writers","Proofreaders","Art Directors"]},"title":{"en":""}},"yAxis":{"en":"Demand Score"},"showLegend":false,"disableAnimation":false,"legendPosition":"bottom","title":{"en":""},"summary":{"en":"Marketing managers rank first, with a demand score of seven, point four eight.Graphic designers rank second, with a demand score of three, point nine nine.Digital designers, artists and producers rank third, with a demand score of two, point eight five.Technical writers rank fourth, with a demand score of one, point, three nine.Proofreaders rank fifth, with a demand score of one, point three nine.Art directors rank sixth, with a demand score of one, point two five."},"heightOverride":{"all":"450"},"widthOverride":{"all":""},"hollowOverride":null,"legendMargin":null,"theme":{"radialLayout":"full","radialTheme":"straight","radialFill":"solid","radialGradientColors":["#68ace5","#337296"]},"optionsOverride":{},"responsiveOverride":{}}

Marketing Managers7.48
Graphic Designers3.99
Digital Designers, Artists and Producers2.85
Technical Writers1.39
Proofreaders1.39
Art Directors1.25

Ranking of roles is based on proprietary analysis of more than 6 million positions posted on more than 100 independent job boards and company websites, specialized unemployment rates from the U.S. Bureau of Labor Statistics, and placement data from Robert Half.

Marketing and Creative Managers’ Hiring Plans

July–December 2022

{"type":"radialBar","container":"#DFST22-09-b","data":{"series":[{"name":{"en":""},"data":[37],"colors":["#5DA09C"]}]},"dataPrefix":{"en":""},"dataSuffix":{"en":"%"},"xAxis":{"categories":{"en":[]},"title":{"en":""}},"yAxis":{"en":""},"showLegend":false,"disableAnimation":false,"legendPosition":"left","title":{"en":""},"summary":{"en":"Thirty-seven percent of marketing and creative managers are hiring for new roles."},"heightOverride":{"sm":"75","xl":"180"},"widthOverride":{"all":""},"hollowOverride":null,"legendMargin":null,"theme":{"radialLayout":"three_qtr","radialTheme":"stroked","radialFill":"solid","radialGradientColors":["#73d1b7","#44687d"]},"optionsOverride":{},"responsiveOverride":{}}

Hiring for new roles

{"type":"radialBar","container":"#DFST22-09-c","data":{"series":[{"name":{"en":""},"data":[54],"colors":["#337296"]}]},"dataPrefix":{"en":""},"dataSuffix":{"en":"%"},"xAxis":{"categories":{"en":[]},"title":{"en":""}},"yAxis":{"en":""},"showLegend":false,"disableAnimation":false,"legendPosition":"left","title":{"en":""},"summary":{"en":"Fifty-four percent of marketing and creative managers are hiring for vacated roles."},"heightOverride":{"sm":"75","xl":"180"},"widthOverride":{"all":""},"hollowOverride":null,"legendMargin":null,"theme":{"radialLayout":"three_qtr","radialTheme":"stroked","radialFill":"solid","radialGradientColors":["#337296","#68ace5"]},"optionsOverride":{},"responsiveOverride":{}}

Hiring for vacated roles

{"type":"radialBar","container":"#DFST22-09-d","data":{"series":[{"name":{"en":""},"data":[44],"colors":["#E37C00"]}]},"dataPrefix":{"en":""},"dataSuffix":{"en":"%"},"xAxis":{"categories":{"en":[]},"title":{"en":""}},"yAxis":{"en":""},"showLegend":false,"disableAnimation":false,"legendPosition":"left","title":{"en":""},"summary":{"en":"Forty-four percent of marketing and creative managers are increasing the number of contract employees in their department."},"heightOverride":{"sm":"75","xl":"180"},"widthOverride":{"all":""},"hollowOverride":null,"legendMargin":null,"theme":{"radialLayout":"three_qtr","radialTheme":"stroked","radialFill":"solid","radialGradientColors":["#e37c00","#e9a048"]},"optionsOverride":{},"responsiveOverride":{}}

Increasing the number of contract employees in their department

Finding Skilled Talent Is Toughest in These Areas

{"type":"radialBar","container":"#DFST22-09-e","data":{"series":[{"name":{"en":""},"data":[94],"colors":[""]}]},"dataPrefix":{"en":""},"dataSuffix":{"en":"%"},"xAxis":{"categories":{"en":[]},"title":{"en":""}},"yAxis":{"en":""},"showLegend":false,"disableAnimation":false,"legendPosition":"bottom","title":{"en":""},"summary":{"en":"Ninety-four percent of marketing and creative managers said it’s challenging to find skilled professionals."},"heightOverride":{"lg":"120","xl":"200"},"widthOverride":{"all":""},"hollowOverride":null,"legendMargin":null,"theme":{"radialLayout":"half","radialTheme":"straight","radialFill":"gradient","radialGradientColors":["#337296","#68ace5"]},"optionsOverride":{},"responsiveOverride":{}}

of marketing and creative managers said it’s challenging to find skilled professionals

The most challenging areas to hire:

Digital marketing
Marketing
Digital design and production

Motivations of Marketing and Creative Workers on the Move

The main reasons professionals in this sector plan to look for a new job:

Higher salaries
More opportunities for advancement
Remote work flexibility

{"type":"radialBar","container":"#DFST22-09-f","data":{"series":[{"name":{"en":""},"data":[32],"colors":[""]}]},"dataPrefix":{"en":""},"dataSuffix":{"en":"%"},"xAxis":{"categories":{"en":[]},"title":{"en":""}},"yAxis":{"en":""},"showLegend":false,"disableAnimation":false,"legendPosition":"bottom","title":{"en":""},"summary":{"en":"Thirty-two percent of marketing and creative employees are actively searching for a new role or plan to by the end of the year."},"heightOverride":{"lg":"120","xl":"200"},"widthOverride":{"all":""},"hollowOverride":null,"legendMargin":null,"theme":{"radialLayout":"half","radialTheme":"straight","radialFill":"gradient","radialGradientColors":["#73d1b7","#44687d"]},"optionsOverride":{},"responsiveOverride":{}}

of marketing and creative employees are actively searching for a new role or plan to by the end of the year

Current Unemployment Rates

1.8%

Graphic designers

2.2%

Marketing managers

3.5%

Advertising managers

3.5%

Market research analysts and marketing specialists

Current Population Statistics, U.S. Bureau of Labor Statistics, Oct. 7, 2022. Percentages reflect unemployment rates for select positions that were near or below the national unemployment rate at the end of third-quarter 2022.

Your Resource for Meeting Today’s Hiring Challenges

U.S. Hiring Trends

Uncover the trends that are moving the job market across the country.

Explore Trends

Local Hiring Trends

Find out where the job market is the hottest, with key insights into local postings, remote work options and in-demand roles.

Explore Trends

Remote Job Trends

The divide over remote work deepens — plus see which roles are yielding the greatest rates of remote opportunities.

Explore Trends

In-Demand Roles and Hiring Trends by Profession

See which jobs employers want to fill soon, based on Robert Half’s unique demand scoring system.

Administrative and Customer Support

Finance and Accounting

Healthcare

Human Resources

Legal

Marketing and Creative

Technology

Looking for a job? Search jobs now.

Data Sources:

*Robert Half calculations are based on job postings provided by TalentNeuron™, a comprehensive source of global labor market analytics by Gartner^®. GARTNER and TALENTNEURON are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

The Employment Situation — October 2022, U.S. Bureau of Labor Statistics, Nov. 4, 2022

Job Openings and Labor Turnover — September 2022, U.S. Bureau of Labor Statistics, Nov. 1, 2022

Online surveys developed by Robert Half and conducted by independent research firms in 2022. Respondents included executives, senior managers and employees from small (20-249 employees), medium (250-499 employees) and large (500+ employees) in private, publicly listed and public sector organizations across the United States.